One of our Year End Wrap-up Blogs. Others include 2025 Year in Review, 2025 RunSignup Product Review, 2025 GiveSignup Product Recap, 2025 TicketSignup Product Recap, 2025 Infrastructure Report, 2026 Company Strategy, 2026 RunSignup Roadmap, 2026 AI Product Roadmap, 2026 GiveSignup Roadmap, 2026 TicketSignup Roadmap. These will come out incrementally between November and early 2026.
TLDR: We had another record year. Our customers can feel confident that they are working with a stable, long term, employee owned business that will continue providing more and more technology to make their events better and better. Thank you to all of our customers who provide us inspiration as well as help us grow by introducing us to more new customers.
RunSignup helped our customers process $650 Million for their 39,000 events in 2025 (up 16% from $562 Million in 2024). We have continued our growth in all three of our businesses – the core RunSignup endurance business where we are are 50% market share in the US, the GiveSignup Peer to Peer business, and the quickly emerging TicketSignup business.
We always take this time to share a recap of 2025 and our plans for 2026. Since we document things openly, you can take a look back at previous years in review: 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, Q1, Q2, and Q3 of 2025.
You can also review our Company Strategy for context on how we run our business at a higher level, our Infrastructure Report for a technology infrastructure overview, and our Market Analysis for an overview of the Race Registration market. We will also publish our Race Trends report in early January for an in depth look at the endurance market.
The Numbers
Our key metric is how much revenue we help our customers generate from their events and related fundraising. We have helped our customers raise $3.5 Billion since our founding in 2010 (our customers hit the $3 Billion mark in February, 2025!).
For the year our key metrics were all looking good with higher growth in endurance than we expected and lower growth in tickets than we expected. There were several ticket events from 2024 that did not repeat, but the biggest issue was that our Calendar Based ticketing product really did not reach maturation until the end of the summer. The good news is that this patent pending technology addresses a large and stable sector of the ticket market. It is a little tougher to get recurring events to move, but the calendar centric design and performance will unlock a huge amount of growth for us over the next decade.
We are now breaking out our three businesses. As you can see, the RunSignup business is maturing as we are over 50% market share in the US (we only operate and serve customers in the US to help us focus our efforts and make us as efficient as possible). We will continue to accumulate market share due to our market leading technology as well as low price. RunSignup is a durable business given our deep ties in the endurance community and our plans to continue to invest in new technology by leveraging our common platform (see more below). Registration related transactions accounted for $530 Million of the total driven by 11,194,515 registrations (up over 1.4 Million from 2024).
GiveSignup is our brand and product for Peer to Peer nonprofit events. We use Donations as a way to track this, although nonprofits account for 43% of the total transaction volume on our platform including registrations and tickets. Donations to our customers totaled over $76 Million in 2024, up 19% from 2023. This was driven by a growing number of P2P events coming to our platform as nonprofits are looking to optimize revenue from their events.
TicketSignup is the business with the most long term opportunity for the company to continue to grow over the next 20 years. It is still easy to grow quickly because the numbers are small. But we are also leveraging the huge amount of technology reuse we get from a single platform, and are finding many ticket vendors (particularly Eventbrite with their recent acquisition) not paying attention to technology and overcharging their customers. We are particularly excited by the enthusiastic reception of our new patent pending Calendar Based Ticketing capability.
Our ticket customers sold over 1 Million tickets in 2025.
Long Term Customer Success
One of the metrics we track allows us to see that customers stick with us and grow over the years. In fact every set of customers that joined us in every single year since 2010 have higher transaction $’s in total in 2025 than they did in their first year. In other words, if you take all the customers who were on our platform in 2010, that same set of customers is generating more revenue for themselves in 2025 than they were in 2010 – and that includes “churned” customers who are no longer holding events or might have left for a competitor’s platform. And that is true for every single year. For example, the set of customers who joined us in 2019 are now doing 41% more revenue than they did their first year in spite of churn. The set of 2011 customers is doing a remarkable 15 times what they did their first year!
This is a cohort chart. Each row is the set of customers that joined us in each year. The columns are the number of years since that “cohort” (or row) started using RunSignup. So for the 2010 row, the first column with data is 2010, the second column is 2011 and so forth with the final column being 2025. The last row is 2025, which is the first year for that set of customers, so that shows only in their first year and the first column. So the final cell in each row shows transaction data in 2025.
Several interesting things about this chart:
- If you look at the last cell in each row (2025), they are all above 100%. That means customers from each year are now larger than when they joined us.
- The second column is the number of new customers each year (defined by a new TaxID, not just a new race). There is signifcant churn of smaller events that do not continue. We also lose some big customers sometimes. But even with that churn, we are growing.
- The pandemic was strange. First, you see we had more new customers come in 2020 than any other year. The pandemic was a change force. Most events just keep doing what they did last year unless something happens to make them take the jump to a new platform. The pandemic had huge impacts that you can see affected those new customer numbers the next couple of years.
- The number of new customers has gone down each year since the pandemic (but 4,600 new customers in 2025 is still pretty good!). This is because RunSignup has reached over 50% market share in endurance, and most of those new customers are still endurance customers. TicketSignup is still small, but as it grows, the number of new customers will likely turn around even as there are fewer endurance customers left to make the switch, and we started to see that growth in 2025.
We will say this later, but thank you to our customers who stick with us. We do our best to give you the best technology for your events, and to keep improving so you can continue to grow your revenue. Together we seem to be doing a pretty good job!
RunSignup Endurance Business
The big news in the endurance community is that races grew about 5% in 2025 from 2024 (up a total of 13% from 2019). Transaction volume was up 8%, implying an average 3% price increase. So races are growing:
Thanksgiving also showed huge numbers with over 1.3 Million people signing up on RunSignup, up 20%:
We grew the number of Turkey trots on our platform from 936 to 1,056, and the average participant count grew 11% on a race-to-race basis from 2024. 52 of the new races on RunSignup came from competitors (we lost 8 races to competitors), and we saw 48 new Turkey Trots started this year picking RunSignup as their technology partner.
So as we look to 2026, we are forecasting 8% total transaction volume growth in our RunSignup business with participation rates being up about 2% from 2025 and decent growth of market share as several vendors begin to abandon their registration products. There is room for upward surprises with potential per race participant growth a strong possibility. As we discuss in our Market Analysis, there is a widening gap in functionality between a number of small niche vendors and RunSignup. At the small size of many of those registration vendors, some may shed customers faster or their parent companies may decide to move in other directions for investment. We find it is always better to run our business conservatively and while we hope for more than 8%, our plan will support the company well and along with our other businesses, we will be a profitable, durable business in 2026.
TicketSignup Business
We had a solid year with the emerging TicketSignup business. We continue to be amazed at how much opportunity there is in the ticket market as we explore and learn about the many sub-markets and their needs. We are encouraged by the depth of difficulty of some of the needs and how existing vendors are not doing the technical work to meet those needs. We think this bodes well for our Product Led approach.
In 2025, calendar-based ticketing became a primary reason events moved to TicketSignup from platforms like FareHarbor, legacy timed entry systems, and Eventbrite. Unlike these older, more expensive legacy platforms that layer calendars onto traditional ticketing, TicketSignup’s calendar-based approach is foundational to purchasing tickets, setting up and managing events, managing attendees, and reporting. This year our patent for calendar-based ticketing was published, which you can review here.
Not all multi-date events are the same. The time slot dropdown and custom wording allow events to configure a purchase path that makes sense whether they have a single time slot or dozens per day. Date coupons let events run targeted discounts to drive sales on specific dates. New customization options for the data-driven calendar make it easy to feature special dates, hours, and pricing on free event websites. The new tile display features
Calendar-based reporting offers enhanced insights into event revenue and operations. In 2025, we added new reports for calendar-based events including Tickets Sold Insights and rolling date filters to view “today” and “next week’s” attendees.
Setting up and managing calendar-based events became easier on TicketSignup in 2025. Events can set up in minutes, whether they run every date of the year, seasonally, or just for a weekend. The calendar Ticket Schedule became the core of how events manage dates, times, pricing, and caps with key info and actions easily available. Ticket Notes enhanced team communication, scheduling, and historic data.
The Schedule expanded to include Attendee Actions. This year, we added the ability to email attendees across time slots, dates, and ticket types right from the main calendar, making event communications seamless. In addition, the ability to quickly cancel dates and/or time slots made managing last minute storms and emergencies easy to do on the fly. We also added an automated post-event email.
We expect to see continued high growth in 2026, although it is more difficult to predict – we have budgeted only 35% growth, but if our Calendar Based Ticketing product starts to get some word of mouth the growth could be much higher.
GiveSignup Peer to Peer
In 2025, nonprofit events raised over $200 Million on GiveSignup. Thousands of new peer to peer fundraising events supporting 10,000 nonprofits renewed and/or set up new fundraising events. Our 2025 product releases helped all of these nonprofits: every feature we build is free and available for every event to use.
We have made a lot of updates to our membership platform. We recently released an internal video call where Allison, Sean and Nancy review all of the updates and the progress we have made this year as well as show real customer examples.
Fundraiser Milestone Notifications are now automated to thank fundraisers and encourage them to raise more. New Fundraiser Slideshow Defaults allows event directors to set up nice looking default banner images (and slideshows) for fundraisers that they can customize themselves later. Donor and Fundraiser Notifications for Manual Donations are also now available. Improved Fundraiser Milestone Report allows directors to easily see who has met what milestone. Bring Back My Fundraising Team makes it simple for recurring events with strong ties with their community to renew year after year.
As we look to the next decade for the GiveSignup business, we see steady growth (estimating 14% in 2026) as we become known as the best way to maximize the revenue for nonprofits from their large events.
AI
At the beginning of 2025, we declared it the Year of AI for RunSignup and our customers. It has been the year that AI has become of real material value to events. We have invested heavily, including bringing on new talent (Daniel and Jon) and technology to accelerate the delivery of an AI Customer Service Chatbot that customer can create right in their Website V2. Our customers have create 749 chatbots in 2025 and participants have over 13,000 conversations. We are providing this capability for free to our customers.
We have an aggressive plan for the roll out of AI across our platform in 2026. By the end of 2026, event directors will see AI Chat capabilities in many dashboard pages. Participants and ticket buyers will begin to be able to interact with the system – finding, buying tickets, transferring events and more via the large language model chats like ChatGPT and Gemini.
Supporting Customers
Our company is divided about 40-60, with 40% of people doing development of our product and 60% helping customers. Our team is made up entirely of US employees who have a total of over 5 Centuries of longevity as Employee-Owners at RunSignup. So we take helping customers seriously. For example, most of our marketing team and dollars we spend are for customer education. While we emphasize that event directors have full control over everything and can do things themselves, we understand how important customer support it. Here are some quick stats of how we helped the 39,000+ events who used our platform in 2025:
- Over 30,000 issues handled via our Online Support Team with an average response time of 34 minutes and 24 seconds from issues customers log online or send via email to info@runsignup.com. It also includes the stats that our RaceDay team handles from Timers.
- Over 75,000 calls and email from our Account Manager Team – this is the team that is assigned to larger customers and handle more complex issues.
- Over 66,000 calls and emails from our Sales Team – this is a combination of conversations and voicemails checking in with customers, as well as working with new prospects on finding solutions to their problems.
- New Daily Video Feed, and Video Library integrated within our website.
- Dozens of Webinars.
- 300+ Updated Support Articles.
Summary – Fully Employee Owned
2025 was a great year for the company. We hit all of our goals and we are now profitable and cash flow positive. Everyone on the team shares in the company’s success via profit sharing and via dividends since we are employee owned. We are here for the long run, and there will not be some outside force trying to take cash out of the business or force new pricing or cause us to reduce our level of development or support for our customers.
We want to thank our customers for all the support you showed us in 2025, our 16th year in business. We are excited for 2026 and the next 16 years and beyond!