Founders Corner – How RunSignup Emulates Costco’s Business Model

Bryan Jenkins was having a conversation the other day with a customer and they talked about the similarity of RunSignup with Costco.

  • Efficiency
  • Low Cost
  • High Quality
  • Take Care of Customers
  • Take Care of Employees
  • Continuous Improvement

When thinking about how we got to 60% market share in the endurance market in the US, these core concepts allow us to have three incredible advantages:

  • Best Product
  • Best Support
  • Low Cost Provider

This is a tough combination to beat. And as long as we maintain our efficiency, we will operate a profitable, growing company that allows us to continue to improve our product and take care of our customers and employees.

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