Paid Social Anyone Can Run. Results Everyone Can See.
RunSignup is partnering with FanIQ One to give event customers a new option for automating their social media marketing.
FanIQ One is a paid social automation platform for live events that gives your team full control over ad budget, creation, optimization, and performance tracking across Facebook, Instagram, Snapchat and TikTok, (Google coming soon).
The partnership between FanIQ One and RunSignup combines industry-leading ticketing technology with a Paid Social Automation platform built specifically for live events. Together, we can enable event organizers to to move faster, market smarter, and drive more ticket sales – without an agency or in-house expertise required.
How It Works: Marketing Powered by FanIQ One Playbooks, for Every Stage of Your Event.
At the center of this partnership are the FanIQ One Race Playbooks – pre-built, customizable, stage-based workflows designed to power every phase of marketing your event.
Playbooks allow you to launch ready-to-run ad sets aligned with key event stages —pre-sale, on-sale, price increases, and close out, across Instagram and Facebook.
Playbooks turn complex marketing execution into a plug-and-play system built for simplicity and performance. How? For each stage, you can:
- Pick the platforms you want to advertise on.
- Select from built-in segment recommendations for new fan prospecting, which includes over 40 lifestyle & interest segments including genre-focused fans, families, foodies and casual drinkers.
- Include known audience segmentation and targeting via your CRM or contact database.
- Access customizable Content Video templates that are easy to use with your existing assets and optimized for engagement and conversion.
Additional playbooks are available for additional types of events.
Working within your Playbook on FanIQ One
Track Your Results with Unified Tracking and Performance Visibility
Through direct integration with RunSignup, FanIQ One delivers closed-loop reporting across marketing and ticketing using pixel-based conversion tracking.
Track spend, registrations, and ROI – all in one unified view on your FanIQ dashboard. This allows your team the ability to launch, measure, and optimize campaigns with confidence.
FanIQ Reporting: Platform Overview
Actionable FanIQ Data
How to get started
With FanIQ One + RunSignup, event organizers get the tools, templates, and insights needed to scale efficiently and drive more registrations and ticket sales–on their own!
FanIQ One has no upfront fees or long-term commitments. Plans start at $99/month plus 5% of spend, and content is as a $199 add-on for 10 pieces. Onboarding takes 30 minutes and comes with a best practices guide.
The platform works for events of all sizes and sales are tracked via pixel set up through paid social platforms. To get started, request a demo or sign up here: https://faniq.one/partners/runsignup
Want to learn more? Join our upcoming partner webinar on 8/20 to hear from FanIQ live!