RunSignup CRM Success Story

A large race that opened registration on RunSignup yesterday wanted to be able to see which participants registered from different links that they use to market their race. This is important to the race because: RunSignup’s free all-in-one platform enabled the race…


CRM for Clubs

We have added CRM for Clubs. Now RunSignup customers can do rich CRM reports across their Race Participants, Donors, Fundraisers, Nonprofit Ticket Holders and Club Members with simple filters. There are several simple filters for Club members: Combined with the other CRM filters, this…


CRM RaceInsights Source Tracking

We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels…


RunSignup CRM: CliffsNotes

Customer Relationship Management (CRM) is technology that lets you manage your interactions with customers and potential customers. In the endurance market, CRM is evolving from a buzzword to a tangible technology that race directors need. Your participants are your customers, and you…


Why a Race CRM?

One of the questions we get is why not use an existing CRM like Salesforce? There are a variety of reasons, but the key one is that if you want to take care of your customers, all of the information AND actions…


What is CRM for Races?

CRM, or Customer Relationship Management, is a term that has been around since the 1990’s when Siebel used it to position their software for sales organizations. Today, CRM has become a hot topic for races who are looking to maximize their connections…


CRM Promotions

We are happy to introduce the next key area of our work on CRM – Promotions. While the CRM Participant Hub, Notes and Search are very useful, the real key to a great CRM is being able to DO something. We call these Promotions. Eventually you will…


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