Event Information

Are you an endurance event director seeking to boost registrations and brand awareness? Catch this on-demand webinar where we break down effectively leveraging online advertising to reach your target audience.

Led by Ryan Jenkins, founder of Qwantify Marketing and former Chief Marketing Officer at Vacation Races, this session covers targeting the right audiences, crafting compelling ads, and maximizing ad spend to drive more participants to your races.

With over $10 million in ad spend managed across Facebook and Google, we’ve witnessed digital advertising’s evolution. We understand the challenges and opportunities in promoting endurance events, especially reaching the right audience efficiently. This webinar will explore why Facebook and Instagram ads are crucial for race directors in today’s competitive market. Gain actionable insights on targeting, budgeting, and creative strategies tailored to endurance events.

This webinar is for you if:

• You’ve considered advertising on Facebook/Instagram but you’re not sure how to start
• You’ve tried running ads but they didn’t seem to be cost effective

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Webinar Sections

Unfortunately, Facebook was down during a portion of the live webinar, limiting the ability to demo Ads Manager live. Ryan re-recorded a full demo, which we have added in starting at 20:39. If you wanted to find something specific from the initial webinar, you can still find the remainder of that content after the re-recorded demo. There are time-stamped sections to help you jump to the portion of the webinar you want to see:

• 0:00 – 3:01 Introduction
• 3:01 Why Facebook Ads: Organic Content is Dead
• 4:32 Vacation Races and Facebook Ads
• 7:40 Successful Facebook Ad Strategy
• 16:06 Identifying Your Audience
• 20:00 What Ads Consist Of
• 20:39 Full Ad Manager Demo (REDO)
• 1:04:02 Demo: Setting Up a Campaign in Facebook
• 1:08:21 Principles of Creating Facebook Ads
• 1:12:01 Facebook Metrics & Cost Per Acquisition
• 1:14:06 The Facebook Ads “Learning” Phase
• 1:15:13 FAQ: What is the Facebook Pixel?
• 1:19:35 FAQ: Best Practices for Images and Videos
• 1:25:14 FAQ: Setting Your Daily Budget
• 1:27:08 FAQ: When to Run Your Ads
• 1:32:08 FAQ: Why Ads Get Stuck in the Learning Phase
• 1:33:40 FAQ: Reaching the Right Audience
• 1:36:39 FAQ: Picking Your Campaign Goal
• 1:38:12 FAQ: Setting a Partner Organization
• 1:39:43 FAQ: The Facebook Pixel with Multiple Events
• 1:41:52 FAQ: Retargeting through Facebook Ads
• 1:44:04 FAQ: Ads for International Audiences
• 1:44:32 FAQ: Recommended Buttons for Ads
• 1:45:27 Closing

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Additional Resources and Links

A few additional resources were mentioned in the webinar. Links to access them are below:

• Template Spreadsheet for Performance Tracking (make a copy to create your own version)
• YouTube video on using the Performance Tracking Spreadsheet
• How-To: Creating Your Facebook Ads Account

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Reach Out

Thanks to Ryan Jenkins for leading this webinar and sharing his extensive experience with Facebook ads for events. You can learn more about his marketing company, Qwantify here. His email is ryan@qwantify.co.