Jump to Section
Learn From Event Experts
Have a minute? Keep up with new email builder product features and email marketing capabilities to improve your endurance event on RunSignup. Learn from event experts with our ever growing library of event tips and quick chats with fellow race directors.
Transitioning to Email V2
In January 2024, we shutdown email sending from our legacy Email Marketing Platform. You will still have access to free email via Email V2 – an upgraded version of email. Learn how to get more out of Email V2 and make your transition seamless.
How to Build an Email Strategy
Jump to number 2. Additionally, learn about overlooked audiences to send targeted emails too.
Send emails in parallel to registration patterns and learn when to expect low engagement.
Learn how to differentiate your emails from competitors with personal touches.
Automated Emails
Streamline your email strategy and save time with the power of automation.
Edit automated emails to your liking with professional email components.
Only Have a Minute?
Learn how to use some of our favorite email features…fast.
Email FAQ’s
RunSignup uses the same email marketing platform available to you! Learn how we made the switch from our expensive email provider.
See how our newsletters look. We create, send, and schedule our newsletters all from Email V2.
Latest Blogs on Email
How Trail Racing Over Texas Modernized Their Ultra Race Operations by Switching to RunSignup
About Trail Racing Over Texas Trail Racing Over Texas (TROT) has been getting Texans outside and moving since 2014. After being revitalized in 2022 under new ownership by ultra-runner Cal Neff and his spouse Rachel, TROT has hosted hundreds of events across…
Read More
UTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
Read More
Email Data Replacement Tags: What, Why, and How?
Use data replacement tags to personalize your emails and show your understanding and appreciation of your participant’s relationship with your event and organization. With just a few clicks — or by typing a percent sign (%) — you can dynamically insert participant-specific…
Read More
How The Utah Human Race Managed Record Breaking Participation
Utah Food Bank has served their state since 1904, distributing tens of millions of meals annually through hundreds of partner agencies throughout the state. For the last twenty years, the Utah Human Race on Thanksgiving Day has brought Utahans together for a…
Read More
Email Marketing at Scale – Best Practices for Event Directors
Email is one of the most effective tools event directors have to promote events, engage participants, and build lasting communities. RunSignup’s Email v2 system was built specifically to support event marketing at scale—while handling the complex technical details behind the scenes. As…
Read More
Asylum Pride House Welcome Walk
About the Asylum Pride House Welcome Walk Hello! I’m Chris Newcomer, the Peer-to-Peer Fundraising Lead for RunSignup | GiveSignup. I’ve been working with our nonprofit customers for almost six years, helping them make the best use of our tools and build out…
Read More
Sioux Falls Marathon – A Seamless RaceDay Integrations with Mtec Results
Overview The 2025 Sioux Falls Marathon, produced by Thomas Lee and Jerry Palleschi of the Sioux Falls Sports Authority, continues to be a standout event for runners chasing 50-state challenges. With 2,176 participants across multiple distances — Marathon, Half Marathon, 5K, and…
Read More
Why You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
Read More
Email V2 Inspiration: Real Examples from Real Customers
Email V2 has become one of the most powerful tools across our platform — helping events communicate more efficiently, creatively, and effectively with their participants. From pre-event reminders and fundraising updates to ticket confirmations and member newsletters, customers are using Email V2…
Read More
Miller Park Zoo: Engaging the Community with Races & Events
Miller Park Zoo in Bloomington, Illinois, uses both RunSignup and TicketSignup to power their annual race and ticketed events. From a springtime Zoo Stampede to the popular Brews at the Zoo, the zoo leverages each platform’s unique tools to create seamless participant…
Read More
Custom Reply to for Volunteer Emails
You can now set a custom reply to for Volunteer Emails. This allows volunteers to email with an address that is not the main race contact. There is an overall setting to apply to all Volunteer emails. In addition, you can override…
Read More
Marketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
Read More