Case Studies


Human Potential Running Series

Since 2014 the Human Potential Running Series (HPRS) has created an inclusive place for all interested to participate in trail and ultra races. With a core focus on community instead of competition, it’s no wonder why they’ve become the largest trail and…

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EventPower

About EventPower EventPower is Long Island’s premier multi-sport company with Sprint, Olympic, and Half Iron distance triathlons, duathlons, and running events. EventPower produces 12 events a year, with a unique focus on the athlete experience. They give 100% to providing participants an…

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Scout Mountain Ultras

About the Scout Mountain Ultras Scout Mountain Ultras is an environmental event with a running problem. When race directors Luke & Tanae took over the event in 2011 they were determined to use the event as a way to elevate the environmental…

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Steelman Racing

Growing a Leading Multi-Sport Events Business The Steelman Tri began in Pennsylvania at Lake Nockamixon around 2002 when there were very few triathlons in the area. Two races per year – a triathlon and an open water swim – brought in about…

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Red Shoe Shuffle Run and Walk

The Red Shoe Shuffle Run and Walk, came about in 2011 when the Ronald McDonald House in Maryland started an annual event. It consists of past and current Ronald McDonald House families and volunteers shuffling together in support of the House and the…

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Tamalpa Headlands 50k presented by UltraRunning Magazine

Bringing Back a Legendary Course Guy Palmer, Greg Naaco, Peter Frank, Tom Lyons, and other Tamalpa Runners designed the 1998 Tamalpa Headlands 50k that started at Rodeo Beach. Under the stewardship of former Race Directors Diana and Tim Fitzpatrick, the race start…

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DONNA Marathon

The DONNA Marathon Weekend recently held its 16th race weekend in Jacksonville, Florida with more than 5,000 participant registrations and at least 10,000 supporting spectators. The DONNA Marathon is key event put on by the DONNA Foundation to honor those facing the…

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Autism Society of Central Virginia

Fundraising Back in Action! An Example of Best Practices Applied Most running, walking, and cycling events serve a fundraising function for important services to support our communities like the Autism Society of Central Virginia’s 5K Challenge. ASCV has multiple ways its raises…

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