Running Store Event Management Software That Powers Your Races, Training Programs, and Community

RunSignup gives running stores one connected platform for race registration, training programs, marketing, fundraising, volunteers, and packet pickup, so you can grow your local running community without adding overhead.

Race Registration
Clubs & Training Programs
Free Email & Websites
RaceDay CheckIn

Create Your Race Schedule a Call

Why Running Stores Choose RunSignup

Most stores piece together a registration site, a spreadsheet for training groups, a paid email tools, and a paper list for packet pickup. RunSignup replaces all of it.

Races, Clubs, and Training Connected

Races, training programs, and clubs share one system. Members get race discounts automatically, and runners can join a program while they register.

Free Tools, No Subscriptions

Registration, websites, email, memberships, and RaceDay CheckIn are free. There are no contracts or monthly fees, and processing fees are usually covered by participants.

Your Brand, Not Ours

Race websites, emails, and registration pages carry your store’s logo, colors, and domain, so everything ties back to your shop.

Built to Grow Local Community

Cross-promotion, referral rewards, and year-round email turn one-time race participants into regulars at your group runs, programs, and store.

Built for Every Type of Running Club

Whether your club meets at a brewery on Wednesday nights or runs a full race calendar, RunSignup, adapts to how your club actually works.

Store-Hosted Races and Race Series

Run a single 5K or a full race calendar from one dashboard, with series and multi-event options for stores that host races all year.

Training Teams and Group Programs

Manage rosters, collect payments, and send renewal reminders for marathon training teams, couch-to-5K groups, and other store programs.

Packet Pickup for Local Races

Host packet pickup for your own races or partner races with the free RaceDay CheckIn App, at one location or several at once.

Charity Partner Fundraising

Collect donations for one or multiple community partners during race registration, membership signup, or on a standalone page.

In-House Timing Companies

Stores that time races can run scoring, results, and race day operations through RunSignup’s RaceDay Suite.

Key Features of RunSignup’s Running Store Event Management Software

Race and Training Program Cross-Promotion

Offer automatic race discounts to training program and club members
Prompt runners to join your program during race registration
See which races your members run with the Membership Race Discount Report

Running store

More Ways RunSignup Supports Your Store’s Events

Beyond the core tools, RunSignup covers the rest of running store events, from race setup and marketing to volunteers and merchandise.

How it Works: Set Up Your Store’s Events in Five Steps

RunSignup’s setup wizard walks you through races and programs, so your store can open registration in minutes.

Step 1

Create your race with the Race Wizard, adding events, pricing, and waivers.

Step 2

Set up your training programs or club with membership levels, pricing, and dates.

Step 3

Add member race discounts, then brand your websites and emails with your store’s logo and colors.

Step 4

Open the RaceDay CheckIn App on race weekend and run packet pickup at your store.

More Resources for Running Stores

Video Library: On-Demand Webinars & How-To’s

View Video Library

Membership Platform Update

Bring Your Store’s Events Together

Set up your first race or training program for free and run your store’s events from one platform.

Create Your Race Schedule a Call

What types of events do running stores manage with RunSignup?

Running stores use RunSignup for 5Ks and road races, trail and ultra races, race series, marathon and half marathon training teams, beginner running programs, store run clubs, and packet pickup for local partner races. Stores that time races also use the RaceDay Suite for scoring and results.

Can my running store manage training programs and races in one place?

Yes. Races and training programs or clubs run on the same platform. You can give program members automatic race discounts, prompt race registrants to join a program during checkout, and email both groups from one account. Members can also manage their own info and renewals through the self-serve portal.

How do running stores handle packet pickup for local races?

Stores use the free RaceDay CheckIn App to find participants by QR scan or search, assign bibs on the spot, check in linked registrations together, and see giveaway selections like shirt size. Connect a label printer to print bib labels at pickup, and run multiple pickup locations at once. In 2025, half of all races on RunSignup used the CheckIn app, checking in 7.3 million participants.

Is RunSignup free for running store events?

Yes. Registration, websites, email, memberships, and RaceDay CheckIn are free, with no subscriptions or long-term contracts. Your store only pays processing fees on transactions, and those are usually passed on to participants. For carts under $250, the fee is 6% + $1, with lower rates for higher-priced events. Donations have a flat 4% processing fee.

Can I run a timing company from my running store with RunSignup?

Yes. RaceDay Scoring works with all major chip systems and syncs two ways with your RunSignup participant data. You can publish real-time results through RaceDay Results, and RaceDay Scoring support is available seven days a week, including early race mornings. Timers can also get certified for free to offer RaceJoy live tracking.

Need a Timer, or Run Your Own Timing Company?

Find a local timer through Timer Search, or run your own timing company with RunSignup’s RaceDay Suite.

Find a Timer Explore Timer Tools

The Latest Blogs on Running Stores

February 29, 2024

Trail Running Film Festival on TicketSignup

The Trail Running Film Festival brings a night of independent trail running films and community to running stores across the US and the world. In addition to helping a growing number of ultras and trail races with registration on RunSignup, running stores…

November 10, 2015

Fleet Feet Rochester & Buffalo and YellowJacket Racing Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignup users. This Case Study focuses on how a Running Store, Training Programs, and a Racing Company support each other. Fleet Feet…

September 24, 2015

How Great Technology Enables Marketplace Differentiation

At RunSignUp, we’re technology nerds. We love thinking of – and then creating – fancy new features and functionality, but in a vacuum that technology is useless. Andy Harris from Columbus Running Company gave a great presentation at the 2015 RunSignup Race Director/Timer…

September 14, 2015

The Synthesis of Races, Stores, and Training Programs

At our 2015 RunSignup Race Director/Timer Symposium, Andy Marsh from Playmakers shared his view of the synthesis between Races, Training Programs, and Running Stores: We’ve shared our philosophy of the Running Community before; that the running community is made up of tens…

July 9, 2015

Presentations from the RunSignUp Race Director & Timer Symposium

We had a great 2015 RunSignUp Race Director & Timer Symposium! Below are the presentations that were made on Tuesday. We will be doing videos on the website that you will be able to see here. RunSignUp Symposium Kick-Off and Overview by Bob Bickel:…

November 11, 2014

Playmakers Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignup users. This Playmakers Case Study focuses on Running Store Race Calendars, registration for Races & Training Teams, and advising local…

October 6, 2014

Case Study: Gallagher Fitness Resources and ActiveSalem.Com

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignup users. This Case Study on Gallagher Fitness Resources and ActiveSalem.com focuses on implementing a RunSignup Race Calendar, providing resources to…

June 12, 2014

Columbus Running Company Case Study

We are starting a new series of Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. A This Columbus Running Company Case Study focuses on a Bib Assignment…