Technology for Race Directors…

RunSignup makes registration easy, sure. But we’re also here with free technology to help you manage your event business and race operations from conception to execution.


Make it simple for participants to register in minutes with a dynamic, mobile-friendly, and customizable registration platform.

Marketing Tools

Take advantage of free marketing tools including email and websites as well as built-in referral programs, incentive-base pricing setups, and social sharing settings.


Raise more for your nonprofit, charity partner, or multiple charity partners with integrated donations and fundraising tools.


Streamline your RaceDay operations with flexible bib assignment, a speedy CheckIn App and simple on-site registration options.

Need a Timer?

Browse our Timer Search for a Timer near you.

Learn By Watching?

If you’re more into YouTube than blogs, we have some resources just for you. Dive into our race director’s video library for everything from quick “Did You Knows” to in-depth feature demos.

Registration Features for Race Directors

Custom Information Collection

Collect all the data you need (and none that you don’t).

  • Multi-format question options, including multiple choice, radio button, time entry, essay, and more
  • Custom question logic to ask some questions based on previous answers
  • Quick-fill standard questions for emergency information and text notification sign ups
  • Ability to ask for responses from each registrant
  • Question response reporting

Participant Management

Ease customer service and keep participants coming back with flexible options for participant management.

  • Enable self-serve options for participant management
  • Allow participants to transfer to another race or event, join a team, and manage their giveaways, add-ons, and question responses (for free or for a fee)
  • Offer bib exchanges with or without automated refunds
  • Make it easy to manage participant changes that apply to many people with bulk participant management features for refunds, transfers, and deferrals

Merchandise Sales

Increase revenue and build your brand with merch for your event.

  • Offer giveaways (like t-shirts) with option selection (like size) and integrated inventory management and a giveaway estimator tool
  • Sell upgrades and premium merch through add-on items suggested in registration
  • Create a store for merchandise you want to sell during and outside of registration

Volunteer Platform

Register and manage volunteers directly from your race dashboard.

  • Organize your volunteer needs with individual volunteer tasks, timeslots, and groupings of tasks into categories
  • Optimize your assignments with minimum and maximum numbers of volunteers needed
  • Add custom questions with information and waivers from your volunteers
  • Easily communicate through free email and automated volunteer lists (and sub-lists by task or category)
  • Assign a volunteer coordinator and/or task coordinators to provide limited access to your lead volunteers

More Registration Features..


Give participants peace of mind with optional participant insurance that they can purchase to protect against an unexpected need to withdraw. No emails on your part – and your race actually earns revenue from the insurance.

Instant Reporting

Access instant participant reports with filtering and search capabilities, then dive in deeper with comprehensive financial reporting, donation and fundraising reports, team reports, and more. Your data is always your data – and it’s always easy to parse.

Mobile Responsive

More than 70% of all race website views and 50% of all race transactions now take place on a phone. Every part of the online experience of RunSignup, from the race website to the registration pathway to adding a donation is designed to be mobile responsive.

Non-Binary Support

Offer more inclusive events with the optional ability to support a non-binary gender option in both runner profiles and their registration for your event. Runners can also find your event more easily by filtering the race search to find races with non-binary support enabled.

Secure Access Sharing

Make it simple for your race team to access and manage your race in parallel with flexible, secure, access settings that allow you to share the full dashboard or limited dashboard screens with everyone who needs access.

Marketing Features for Race Directors

Free Website

Every race comes with it’s own free race website that can be branded, customized, and formatted to match your event (no coding necessary)

  • Brand your website with your logo (not ours), custom color scheme, and event images
  • Bring your own domain or subdomain (SSL Certificate Included)
  • Add unlimited content and pages and organize your site through menus and submenus
  • Create a beautiful cover page with dynamic data elements that automatically sync with your race date
  • Personalize your site with photos, videos, and even playlist

Free Email

Communicate with participants (and those you hope will be participants) with email integrated into your event.

  • Drag & drop Email Builder to create professional and beautiful layouts
  • Automatically match the brand of your race website or further customize your email templates
  • Access default email lists of current and previous participants, volunteers, donors, and more
  • Upload unlimited emails and send unlimited emails (it’s still free)
  • Personalize your emails with dynamic data replacement tags

Referral Programs

Automate your referral program and incentivize participants to become ambassadors for your event. When enabled, 7% of all registrations come from referrals!

  • Reward participants who refer their friends by offering an (automatic) refund when they meet a pre-determined number of referrals
  • Activate your super-supporters with swag rewards that collect swag details like shirt size from a referrer once they earn the swag rewards
  • Stack your rewards to keep your best referrers working for you

RaceInsights Analytics

All the data you need to optimize your marketing spend, right at your fingertips.

  • Track the source of every click, registration, donation, and transaction on your race website
  • Create custom source tracking codes to evaluate the success of individual marketing campaigns
  • Quick demographic and geographic reports reveal your participant profile
  • View year-over-year comparisons to monitor changes in registration patterns

More Marketing Features..

Coupon Codes

Add individual or bulk coupon codes with flexible parameters for usage and time limitations. Or, share a unique link that automatically adds the coupon code.

Pricing Strategies

Turn your pricing into the ultimate call to action with a curated strategy of age or membership discounts, loyalty programs, or bulk pricing setups.

Social Media

Customize your social sharing messages and images, access automated reports to build custom audiences, and add conversion codes and pixels to track the success of social advertising.

Groups and Teams

Capitalize on the social nature of running with team options for all participants, whether it’s competitive or purely social. 30% of participants will join a team when it’s an option!

RaceDay Features for Race Directors

On-Site Registration

Simplify on-site registration kiosks with the specialty settings of on-site registration.

  • Go paperless with an easy on-site registration process
  • Allow card and/or cash payments for your race day registrations
  • Immediately sync race day registrations with the RaceDay CheckIn App and RaceDay Scoring
  • Auto-logout on-site registrants to allow the next participant to register

RaceDay CheckIn App

Make lines a relic of the past with the super-speedy RaceDay CheckIn App.

  • Check in volunteers in seconds with a quick QR scan or search
  • Assign bib numbers in advance or directly from the app
  • Connect to a label printer for personalized labels printed on-site
  • Manage check-in for both participants and volunteers

RaceJoy Tracking App

Activate spectators with real-time runner tracking, available through Certified Timers.

  • Hype up participants through custom cheer sending
  • Keep runners on track with off-course alerts and SOS alerts
  • Track your participants throughout the race with your own tracking dashboard
  • Engage sponsors with in-app ads and custom audio clips

Photo Platform

Extend race day and bring participants back to your website with free RaceDay Photos.

  • Upload unlimited photos from race day, organized into albums
  • Allow participants to contribute their own photos from race day
  • Auto-tag participants based on their bibs
  • Keep participants talking about their event with easy sharing options

More RaceDay Features..

RaceDay Corrals

Make it simple for participants to register in minutes with a dynamic, mobile-friendly, and customizable registration platform.

Learn More

TXT & Email Notifications

Take advantage of free m marketing tools including email and websites as well as built-in referral programs, incentive-base pricing setups, and

Learn More

RaceDay Results

Raise more for your nonprofit, charity partner, or multiple charity partners with integrated donations and fundraising tools.

Learn More

Bib Assignment

Select the right bib assignment option for your event, whether it’s to assign at registration, by upload, or dynamically at check-in.

Learn More

Fundraising Features for Race Directors

Integrated Donations

Encourage giving with a soft donation ask build directly into the registration path.

  • Customize your donation levels to highlight the impact of every donation and increase the average donation amount
  • Add manual donations one at a time or via CSV upload
  • Give donors the option to cover their processing fee to make their donation go even further
  • Enable a simple checkbox prompt at checkout to capture additional donations

Individual Fundraisers

Engage your participants as fundraisers with built-in tools to help them succeed.

  • Each fundraiser has an automatically created fundraiser page with your branding and their own customization options to add messaging and images
  • Empower fundraisers to raise more with an integration with Facebook Fundraisers that syncs donation data from both platforms
  • Add offline donations to a fundraiser page (it’s free)

Team Fundraisers

Bring people together to raise more for your cause with team fundraiser options.

  • Flexible options to join or create a team, with all individual fundraising amounts rolled up to the team total
  • Team fundraising pages (managed by the captain) in addition to individual fundraisers
  • Allow for one or multiple captains for each team

Fundraising Gamification

Make fundraising fun with friendly competition and engaging rewards.

  • Highlight and thank your top supporters with fundraiser leaderboards
  • Set milestones for fundraising goals and add default or custom badges that your fundraisers can collect in their own digital trophy cases
  • Offer refund rewards for fundraisers that reach a specific threshold of fundraising dollars

More Fundraising Features..

Facebook Fundraising

Help your fundraisers to succeed and improve their interaction with your cause by enabling the free RunSignup – Facebook Fundraiser integration.

Multiple Charities

Support one or multiple charities within a single race, with options to pay the charity directly as donations are made.

Fundraising Minimums

Focus on fundraising with minimum fundraising commitments – and opt to waive the fee when the minimum is met (or not).

Fundraiser Email

Guide fundraisers to reach out with an integrated email tool for your fundraisers, including templates for requests, thank you’s, and recruitment.

The Latest Blogs for Race Directors

Four Common Mistakes Small Races Make

Over the years we’ve had a lot of small races on our platform. We’ve seen them succeed. We’ve seen them struggle. And though there’s no single answer to what makes the difference, we have noticed some trends on what separates the successes…

Read More

When Should Races Close Registration?

There’s a lot to do on the days leading up to a race. There’s packet pickups. Making sure routes are set and safe. Doing final checks with municipalities to dot the i’s and cross the t’s. With all that going on, it…

Read More

2024 Customer Feedback Survey

For our upcoming RunSignup University, we are requiring students to fill out a survey sharing their experiences (positive and negative) with both RunSignup and the current running industry. While you may not be joining us in person, we still want to hear…

Read More

Peddles and Progress at Cactus Cup

ARIZONA’S ORIGINAL MOUNTAIN BIKE STAGE RACE Originating in 1991, the Cactus Cup stands tall as Arizona’s original mountain bike stage race, and its recent 2024 event proved to be another successful experience that offered something for everyone. Gail Hughes, with Virtual Roster…

Read More

RaceDay Primer for Race Directors

Today, technology advancements now means any sized race can offer many of the same race day features that even the largest races, like the NYC Marathon, offers. All races can now offer real time tracking, split alerts based on timing equipment on the course, officially scored finish times within seconds of participants’ finishing, txt notifications, online photos, and more. In addition, newer technology innovations like dynamic bib assignment are bring a host of advantages such as reduced cost, greater efficiencies, and more revenue by allowing registration to remain open even after the gun goes off. But much of this is kind of a mystery to race directors, and this blog aims to help race directors understand all that is available to them so that they can deliver the quality of a big race experience regardless of the event size and budget.

Read More

RaceInsure is Here to Help Protect Race Directors

This is a partner post in conjunction with RaceInsure, a new insurance option by race director and insurance professional Scott Sutter. How often do you think race directors read the fine print of their race insurance policy? With the juggling act that…

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2024 RunSignup Product Roadmap

One of our Year End Wrap-up Blogs. Others include 2023 Year in Review, 2023 RunSignup Product Recap, 2023 GiveSignup Product Recap, 2023 TicketSignup Product Recap, 2023 Infrastructure Report, 2024 Company Strategy, 2024 RunSignup Roadmap, 2024 GiveSignup Roadmap, 2024 TicketSignup Roadmap. We continue on our path to roll out “Next Gen”…

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Drumstick Dash 13K RaceDay CheckIns with Ease

The Wheeler Mission Drumstick Dash held its 21st event in Indianapolis, Indiana and is known for their Thanksgiving morning event where participants ‘move your feet so others can eat!®’  This year the event used RunSignup’s RaceDay CheckIn app to efficiently process a total of 13,094 participants (12,251 the day before race day and another 843 participants on Thanksgiving race day). Event organizers made full use of technology to deliver a streamlined experience for their participants, including dynamic bib assignments, QR code scanning, RaceDay CheckIn app, and on-site label printing.

Read More

How Do Runners Find Races?

It’s the biggest question for any race director: how do runners find my event? Some technology platforms like Eventbrite try to pitch themselves as event marketplaces that people come to seek out events. In reality, runners don’t need another marketplace for events….

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RaceDay and On Site Registration: Maximize Registration

Maximize registrations by leaving online registration open until the gun goes off. RunSignup’s on site registration is perfect for a pre-race expo, packet pickup, or anywhere people need to sign up in person or on race day.

Provide efficient paperless race day registration with streamlined registration process while automatically syncing new registration data with the RaceDay CheckIn app and timer scoring software like RaceDay Scoring.

Read More

2023 Midyear Trends Update

We release an annual RaceTrends Report each winter to provide a thorough assessment of the state of the endurance and fundraising events industry. Today, we have a brief update looking at midyear data to help event organizers better understand the current state of the…

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