Introducing RunSignup AI
RunSignup is a technology-first company. As such, we’re dedicated to helping our customers harness the power of AI to reduce customer support, enable customizations, and optimize their events. Like AI itself, our roster of AI products will evolve and grow over the coming months!
RunSignup AI
Chabot
The RunSignup AI Chatbot is here! Starting in July, we are rolling out an AI Chatbot for events. Early adopters report a 70% reduction in support with the chatbot. Learn more and get on the waitlist for early access to an AI Chatbot for your race.
RunSignup AI
for Vibe Coding
Our implementation of Open API with OAuth2 makes it easy and secure customers to develop their own dashboards, applications and customer engagement mechanisms using AI tools. This means the capability of building and deploying your own results pages, event lists, fundraising leaderboards, and more.
RunSignup AI
Agent Echo
Race directing is hard, and learning new technology takes time. Meet Agent Echo, our Beta Support Chatbot trained specifically on RunSignup support documentation. Agent Echo can help you find answers and learn the backend of RunSignup faster and more efficiently.
AI for Your Race
RunSignup AI Chatbot
The RunSignup AI Chatbot is rolling out on a limited basis in July, 2025. Expect a wide release for customers in 2026.
- Free customer service chatbot for all races using RunSignup Websites V2 (with adequate information on their website)
- Early adopters report a reduction in support emails of at least 70%
- Integrated with RunSignup results to quickly and easily pull up results details for individual participants
- More features coming in 2026!
“I’ve been working with RunSignup for nearly a decade, and their tools have always made my job as a race director and timer easier. The addition of the Queu.ai team to RunSignup is a huge step forward in the use of AI for event registration and participant management. I’ve already seen how powerful the AI chatbot can be in saving time and improving participant support. Combining that with RunSignup’s deep understanding of the endurance space and current technology infrastructure is a game-changer, and I’m excited to see how it evolves.”
– Tony Sapp, Negative Split Productions
RunSignup AI for Vibe Coding
RunSignup AI for Vibe Coding enables customers to use the RunSignup platform for custom applications, public-facing pages such as top fundraiser lists, and custom reports within the RunSignup dashboard, using AI tools like v0 and Cursor.
- Implemented securely via Open API and OAuth2
- AI & Code Generation Friendly: Tools like v0.dev, Cursor, GitHub Copilot, OpenAI’s GPT models can directly consume the OpenAPI spec. This allows AI-based systems to understand our endpoints, request parameters, and response formats, enabling them to auto-generate code, UI components, and entire workflows with minimal manual coding.
- Secure Delegated Access: Applications can request granular permissions to access specific parts of a user’s RunSignup data, without requiring users to share account credentials.
RunSignup AI Agent Echo
Want extra help optimizing your race on RunSignup? Agent Echo is our beta Support Chatbot designed to help you get answers, faster.
- Trained on thousands of curated RunSignup support documents and videos
- Includes citations to help you follow up directly from the RunSignup support documentation
- RunSignup human agents are still available to take over when Agent Echo can’t help or you need more detailed assistance!
Coming Soon:
RunSignup AI MCP to Interact with ChatGPT
“The Model Context Protocol (MCP) is an open standard that enables developers to build secure, two-way connections between their data sources and AI-powered tools. The architecture is straightforward: developers can either expose their data through MCP servers or build AI applications (MCP clients) that connect to these servers.”
– Anthropic
Find Events MCP:
Educating ChatGPT About Where & When Races Are
RunSignup will have our first MCP over the summer of 2025. We will start with the Find Events MCP so that our customers can get maximum benefit from the emerging AI search. This is implemented via our new OpenAPI and OAuth 2 implementation, making public data generally and easily available.
This means ChatGPT will be able to access our public race information to understand when and where races are happening. With AI quickly emerging as the third marketplace (along with Google & Meta), this ensures that your race will be found when a local runner asks “What races are in Pasadena next weekend?”
Secure MCP:
Querying ChatGPT About Your Race Data
RunSignup will implement secure MCP interfaces to our platform. Private information and functionality done on a Dashboard will require login as it always has. Additionally, private data will not leak into the general LLM.
This means race directors will be able to utilize ChatGPT to query their race information for fast, targeted reports that supplement RunSignup’s built in reporting. For example, a race can get detailed information about demographic changes from one year to the next or evaluate patterns in donations throughout the race cycle.
Short Videos with a BIG AI Impact
All the Latest Blogs on AI
Signing Up for Races with Meta’s Muse AI Agent
Meta’s has an ad for its new AI Agent, Muse, that shows a guy running and telling his agent to signup for a half marathon. We tried it out. Not quite as easy as the commercial implies. But if you are willing…
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Founder’s Corner – Thoughts on AI Safety for RunSignup and Events
AI Safety has been in the news a lot the past couple of weeks. Multiple instances of Agent Swarms collaborating in ways that try to cheat and hide their work. The worry is AI is getting better at an exponential rate, solving…
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Introducing AI Chatbot V2
Race week is when the questions pile up. Where is packet pickup? Can I bring a stroller? Are dogs allowed? I got injured, what is your refund policy? RunSignup AI Chatbot V2 answers those questions on your race website, using your event’s…
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AI Data, Security and Privacy at RunSignup
RunSignup continues to expand our AI capabilities, introducing tools designed to help event directors streamline event management and improve participant support. As with everything we do, we are taking a cautious approach in order to properly protect your data while giving you…
Read MoreFounder’s Corner – Using AI to Keep Up with Development
Our development team keeps putting out more and more releases, faster and faster. Part of our PCI Review process is that I get a morning report every morning with all of the releases from the previous day. It is useful for me,…
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RunSignup AI Product Roll-Out
Since December, 2025 we have been building out our AI Infrastructure. This was an important first step in making sure the AI capabilities we gave our customers was scalable, secure and worked reliably. We are beginning to roll out the products we…
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RunSignup AI Powered Contact Us Form for Websites
The Contact Us form, one of the most popular features of RunSignup Websites, just got a big improvement from RunSignup AI. The Contact Us form helps participants and attendees get in contact with the event director while limiting the spam you’d see…
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RunSignup Websites: The Single Source of Truth
Most events communicate with participants through several different channels. There may be a standalone event website, a separate registration page, and a series of emails sent to participants. Now, as events begin adding AI chatbots for customer service, there can be a…
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New API Registration Requirements
Since the company’s founding a free and open API has been a foundational feature of RunSignup / TicketSignup. The RunSignup API has enabled timers, race directors, developers, and partners to build thousands of integrations on top of our platform — everything from…
Read MoreFounders Corner – Evolving our Free Model
Our business model has always been to share in the success of our customers by charging a processing fee. And that model has served us very well – we do well when our customers do well. We make an increasing set of…
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RunSignup AI Infrastructure
We have already put AI into our customer’s hands with our AI Chatbot, AI Results and AI Assistant. These have helped thousands of customers reduce their customer support and create more dynamic websites. We are also moving fast on adopting AI into…
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RunSignup AI Assistant for Race Descriptions and Website V2
Setting up a new race, building a website from scratch, or refreshing last year’s content for next year’s event no longer means starting from scratch with the RunSignup AI Assistant. Generate and edit race descriptions and website content with AI directly inside…
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