Our Story
At it’s core, RunSignup is an employee-owned technology company for events. Founded in 2010 by Bob Bickel, a race director and runner frustrated by existing online registration solutions, RunSignup continues to focus on building technology that can solve real problems for races and create better event experiences.
With a 100% US-based team that are truly passionate about the events we work with, RunSignup provides first class (free) support whether your race has 30,000 runners or 50.
Our comprehensive, free, end-to-end platform provides solutions from marketing tools to event day management because we believe everyone deserves powerful technology to improve their events.
Today, RunSignup is the largest registration platform for endurance events with 30,000 events using the platform to sign up 11 million participants annually. In addition to the RunSignup platform, we offer TicketSignup for ticket events and GiveSignup for Peer-to-Peer Fundraising Events.
Meet the Owners of RunSignup
As an employee-owned company, the whole RunSignup team is abundantly invested in the success of our customers. From customer support and sales to software development, meet the teams behind RunSignup.
RunSignup’s Guiding Principles
Work >> Learn >> Fun >> Teamwork
Why do our team members get up every morning and come to work? Working hard, learning continuously, having fun, and collaborating with a team are necessary for a fulfilling job and a successful company.
Responsibility >> Trust >> Efficiency
To keep all the disparate parts of a company progressing, every employee needs to feel a sense of responsibility and trust. When that happens, you build a culture that is efficient and forward moving.
Employees >> Customers >> Owners
The key stakeholders of RunSignup are the owners, the employees, and the customers. The needs of all three can only be met by sharing power and building empathy between the groups.
What is The Power of RunSignup?
It’s the network effect. As the number of race directors and runners using our technology has increased, they’ve brought with them new use cases, more data, and new ideas. More users has meant more feedback and more resources to invest in the continuous improvement of our product. Today, because of all of our customers, we have technology that touches millions.
What Happens as RunSignup Grows?
More Event Knowledge
How do we know what technology is needed? Our customers. Your collective experience drives our development priorities.
More Free Technology
More customers means more revenue – and more revenue means more resources to build more technology (and keep it free).
More Marketing Reach
More events means more participants, and the greater the combined network of runners. Your runners become your ambassadors!
More Donation Capabilities
More runners means more attention for your cause, and more dedication to donating and fundraising to help you raise more.
More Free RaceDay Tools
More participant means more spectators – and more need to connect the two to create an unforgettable race experience.
View a Real Time Map of Race Registrations
Watch your registrations (and those from all the other races) in real time, from real locations!
How Many People Use RunSignup?
RunSignup is powered by thousands of running clubs, tens of thousands of events, and millions of participants each year.
- 8 Million annual registrations
- 28,000 events
- 131,000+ Club Members
RunSignup Technology Saves You Money
Technology costs add up fast. RunSignup’s free, purpose-built tools for event websites and email saves you money.
- 17% of 2023 transactions came from RunSignup Emails
- 553 million free emails sent from Runsignup in 2023
- 1,630 custom website domains hosted by RunSignup
RunSignup Marketing Tools Help You Spread the Word
The best source of marketing for your event? Your event participants. RunSignup’s integrated marketing tools incentivize the sharing of your event and create engaging social experiences.
- 5% of transactions come from referrals
- 30% of participants join teams when they are offered
- 7% of transactions come from Facebook
RunSignup Helps You Raise More
The majority of races are organized by or affiliated with a charity. Donations and peer-to-peer fundraising integrate directly into the registration path to increase donation revenue and raise more awareness about your cause.
- $202 million+ donated through events
- 5 million+ donations made on RunSignup
- 4,000+ events with peer-to-peer fundraising annually
RunSignup Makes Registration Easy
Life is busy and opportunities are endless. Making registration easy and intuitive on every device limits drop-outs and gets all your participants across the first finish line, whether they are on a laptop or a phone.
- 31% of registrations are via Apple Pay or a saved credit card
- 57% of registrations are on a mobile phone
- 2% of registrations come back because of automated incomplete registration emails
RunSignup Enhances Your Race Day Experience
The race day experience is your grand opus, and the RaceDay Suite gives you the opportunity to create an unforgettable event experience.
- .3.3 million finishers scored by RunSignup scoring software in 2023
- 3.7 million participants checked in by the CheckIn App
- 7.3 million results notifications sent in 2023
- 1.4 million RaceJoy Users since 2016
- 12.5 million RaceJoy progress alerts sent since 2016
Company News
2024 Year in Review
TLDR: We had another record year. Our customers can feel confident that they are working with a long term, durable, employee owned business that will continue providing more and more technology to make their events better and better. Thank you to all…
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2025 RunSignup Product Roadmap
One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 GiveSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between the end of November and early…
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2025 GiveSignup Product Roadmap
One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 GiveSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between the end of November and early…
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Fee Transparency Coming to All States
The FTC announced a bipartisan rule calling for fee transparency this week. It will take some time for it to be passed as a law, but it seems highly likely to become standard. RunSignup has already implemented features to ensure our customers…
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2024 GiveSignup Product Recap
One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between end of November and early 2025. Our GiveSignup 2024…
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2024 RunSignup Product Recap
One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 GiveSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between end of November and early 2025….
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2025 Company Strategy
One of our Year End Wrap-up Blogs. Others include 2024 Year in Review, 2024 RunSignup Product Recap, 2024 GiveSignup Product Recap, 2024 TicketSignup Product Recap, 2024 Infrastructure Report, 2025 Company Strategy, 2025 RunSignup Roadmap, 2025 GiveSignup Roadmap, 2025 TicketSignup Roadmap. These will come out incrementally between end of November and early…
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1 Million Signups for Turkey Trots Expected on RunSignup
Turkey Trots are on track for a record year! Early data is showing Turkey Trots on RunSignup are expecting over 1 Million participants this year! We expect over 500,000 CheckIns with our CheckIn app, and nearly 400,000 finisher results completed with RaceDay…
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Requesting Nominations for 2025 Alan Jones Timer of the Year Award
RunSignup is now requesting nominations for the 2025 Alan Jones Timer of the Year Award. In recognition of the remarkable efforts of race timers, this award honors those who have make a substantial and continued impact on the endurance race industry. Named…
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RunSignup Engineers Present at Rowan ACM
On Oct 10, 2024 the RunSignup engineering team was invited to speak at Rowan University’s Chapter of The Association of Computing Machinery (ACM). About 30 interested Rowan University students attended the talk with RunSignup’s Benny Chen, Duy Nguyen, Jenn Levas, Julius Leone…
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Founder’s Corner – Employee Owned
Part of Bob’s continued ramblings. TLDR: RunSignup is Employee Owned. That means that we do not have outside investors and all employees own stock as well as participate in a profit sharing program. We were lucky to not need outside investment. Our team…
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RunSignup Q3 2024 Update
The Quick Summary: Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, Q1 and Q2 2024. RunSignup Q3 Numbers It was another solid quarter for our company, with…
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