Key Features For Free Email…

Email Builder


Design emails quickly and easily with our simple drag and trop tool

Create professional and beautiful layouts

Branded Content


Brand your emails with your logo and color scheme

Match the look & feel of your emails to your websites

Unlimited Contacts


Automated lists of all ticket purchasers, holders, and donors

Upload unlimited custom contact lists with historical data

Dynamic Data


Personalize emails with automated replacement tags for items like “first name”

Add custom replacement tags for any data

Upgrade to Free Organization Email

Every race and event comes with free email integrated into your dashboard, but RunSignup also takes free email a step further with tools for Organizations. Create your own Organization Email to build a year-round email strategy that automatically provides access to attendee and donor lists from all your events. Organization email is perfect for newsletters, event launch announcements, and cross-selling your events. Learn more about Organization Email!

17% of 2023 Transactions Resulted From a RunSignup Email
553 Million RunSignup Emails Sent in 2023
1.9% of 2022 Registrations Resulted From Automated Price Increase Emails

A Better (Free) Email Strategy

Email Builder

With fully customizable templates, you can stock your emails with fun and engaging content to effectively communicate with your participants:

  • Drag and drop content blocks.
  • Custom header and footer options.
  • Encourage immediate action with prominent buttons, CTA’s, and QR codes for everything from registration to participant self-management.

Pre-Built Emails

Construct emails from a library of pre-built emails designed to cover email communications for the entire event life-cycle, including:

  • Marketing and Promotional Strategies
  • Post-Race Communications
  • Donations and Fundraising
  • Generic Templates for Newsletters

Image Gallery

Improve the visual appearance of your emails with RunSignup’s built in image gallery.

  • Upload your own images to use across all of your RunSignup events.
  • Hyperlink images and input alt-descriptions
  • Organize your image gallery with custom folders
  • Don’t have photos at the ready? Build with RunSignup’s system images.

Did you Know? RunSignup Uses RunSignup’s own Email Platform.

In 2023 we ditched our old expensive email provider for our own free email marketing platform. All of RunSignup’s marketing emails are created, drafted, and sent with the same platform our customers use. Key takeaways from switching email providers:

  • Price: Our email cost went from $50K to FREE
  • Design: Visually our emails looked nearly identical
  • Email Engagement: Our overall deliverability increased when we made the switched

Unlimited Email Lists

Upload and send to an unlimited number of contacts for free. RunSignup is an all in one platform- so as participants register for their specific events we auto-populate email lists with their respective contacts.

  • Upload CSV files with custom contacts or upload single entries
  • Select a unique combination of email lists to send to- and opt to exclude specific lists
  • Upload additional data fields to fulfill unique data tags
  • Upload email lists for unsubscribed contacts- so you only send emails to those who want to receive them.

Email Deliverability

RunSignup’s free email platform is built to increase your delivery rate and ensure a strong email send. Choose between 3 deduplication options:

  • Email, Name, and Placeholders
  • Email Only
  • Email and Name

Optimize Sending

Utilize built-in statistics and reporting to better understand the performance of your emails – and improve your email strategy.

Automate Your Emails…

Save time while ensuring your emails always go out when you want them to with automated emails. Whether it’s a notification about a price increase or regular reminders about your referral program, automated email lets you set it and forget it.

Price Increase
Emails


Never forget to send a notification that prices are increasing! Automated price increase emails are tied to your race data to send past participants a reminder to sign up again, and current participants a push to invite their friends.

Incomplete Registration Emails


Bring back undecided participants with an automated email for anyone who abandons their cart before completing registration. This simple-to-enable email ensures you’re never leaving revenue on the table!

Registration Follow-Up Emails


Keep in touch with your participants and expand your funnel with automated registration follow-up emails. Promote whatever goals you have for the event (like referrals or fundraising) and set to send at a specific interval after registering, or on a set date.

Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K

McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email marketing campaign – and share the results – to help the event industry better understand the impact of email marketing.

Reviews from RunSignup Customers

“The automatic emails are a no-brainer…we really like the personalization where you can put their first name in there and their specific individual links.” 

– Ryan Walsh, Bryn Mawr Racing Company

“RunSignup email is helpful to target participants based on the event that they signed up for, and to know that they are current participants. We have used other [email] platforms in the past, but with this way we are targeting the correct audience for each event.

Participant safety is our number one priority, and being able to send out updates with any course changes or weather updates is a key element to race day safety. Being able to use the features and functions from a phone at the beach is a huge plus!”

-Vicki Ventura, Event Power

“RunSignup email marketing is very easy to use. You can set up a template so all of your emails look the same and your athlete knows it’s coming from you.”

DQ Events


The Latest Blogs on Free Email…

Creating an Email Schedule

Even though it’s been around for decades, email is still one of the most important promotional tools available to races. In fact, in 2023 17% of all registrations for races on RunSignup came directly from RunSignup’s email system. Because we know some…

Read More

More Social Media Icons for Email V2

We’ve added more social media icons that you can include in free emails sent from RunSignup’s Email V2. In addition to Facebook, Instagram, and Twitter/X, you can also include links to Youtube, LinkedIn, and a website. To include some or all of…

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Volunteer Communications Upgraded to Email V2

We have migrated and upgraded Volunteer Communications to Email V2. Event and volunteer coordinators with limited dashboard access can now use Email V2 to send emails to volunteers. Email V2 also introduces new capabilities for Volunteer emails, including the ability to schedule…

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Development Progress in Early 2024

We have all company meetings every 2-3 weeks where different departments share their progress over the past 10-12 weeks. Over the past two weeks we had our Platform team and then our Event Day development teams present, and we thought we would…

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Email V2 Default Deduplication Settings

Email V2 default deduplication settings let you set how marketing and transactional emails deduplicate contacts. By default, deduplication settings are set to Email Only for Marketing Emails and to Email, Name, and Placeholders for Transactional Emails. Overview of Deduplication Settings and Email…

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Scheduled Emails

There is now a tab to view all of your scheduled emails. This makes it easy to check the emails your event or organization is sending, with options to cancel, copy, and view scheduled emails. Scheduled emails include all emails that you…

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What the Data Says About Improving Race Participation

Unless you host something like the New York City Marathon, chances are you want more people at your event. And with race participation numbers getting back to pre COVID levels in 2023, there’s a lot of opportunity to attract new people to…

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Font Size Options for Email V2

You can now edit font size in Email V2. In addition to headings and paragraph text, you can seamlessly adjust text size in emails. We continue to add more Email V2 features that give you more email design and layout capabilities.

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Leverage AI To Improve Your Communications

Out of creative juice or just looking to punch up your communications? We’ve done a little AI testing to see how it can help you build copy for your email and websites. What Can AI Do for Your Race? Before you turn…

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Full Transition to Email V2

We have now fully transitioned all races to RunSignup’s next-generation Email V2. Here are the key things to know: You will see both Email Marketing (Legacy) and Email V2 tabs in your dashboard. We have a lot of resources to learn more…

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