Key Features For Free Email…

Email Builder

Design emails quickly and easily with our simple drag and trop tool

Create professional and beautiful layouts

Branded Content

Brand your emails with your logo and color scheme

Match the look & feel of your emails to your websites

Unlimited Contacts

Automated lists of all ticket purchasers, holders, and donors

Upload unlimited custom contact lists with historical data

Dynamic Data

Personalize emails with automated replacement tags for items like “first name”

Add custom replacement tags for any data

Upgrade to Free Organization Email

Every race and event comes with free email integrated into your dashboard, but RunSignup also takes free email a step further with tools for Organizations. Create your own Organization Email to build a year-round email strategy that automatically provides access to attendee and donor lists from all your events. Organization email is perfect for newsletters, event launch announcements, and cross-selling your events. Learn more about Organization Email!

A Better (Free) Email Strategy

Instigate FOMO

With fully customizable templates, you can stock your emails with fun and engaging photos that would make anyone scared to miss out on the fun.

Prompt Action

Encourage immediate action with prominent, easy-to-add action buttons for everything from registration to donating to participant self-management.

Create a Connection

Personalize your emails with standard data replacement tags (like name) and custom tags that speak to their history with your race (like number of years participating or total donations in the last 5 years).

Email Capture Popup

Grow your email marketing lists for free with a customizable email capture popup that allows potential participants to sign up to receive your event emails, newsletters, and more.

Optimize Sending

Utilize built-in statistics and reporting to better understand the performance of your emails – and improve your email strategy.

Email Video Page

More of a “show me” type than a “tell me” type? Check out all the latest videos on your free email platform, from 30-second updates to full platform demos.

13% of 2022 Transactions Resulted From a RunSignup Email
421 Million RunSignup Emails Sent in 2022
1.9% of 2022 Registrations Resulted From Automated Price Increase Emails

Automate Your Emails…

Save time while ensuring your emails always go out when you want them to with automated emails. Whether it’s a notification about a price increase or regular reminders about your referral program, automated email lets you set it and forget it.

Price Increase

Never forget to send a notification that prices are increasing! Automated price increase emails are tied to your race data to send past participants a reminder to sign up again, and current participants a push to invite their friends.

Incomplete Registration Emails

Bring back undecided participants with an automated email for anyone who abandons their cart before completing registration. This simple-to-enable email ensures you’re never leaving revenue on the table!

Registration Follow-Up Emails

Keep in touch with your participants and expand your funnel with automated registration follow-up emails. Promote whatever goals you have for the event (like referrals or fundraising) and set to send at a specific interval after registering, or on a set date.

Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K

McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email marketing campaign – and share the results – to help the event industry better understand the impact of email marketing.

The Latest Blogs on Free Email…

Share Email V2 Templates Across Multiple Races

You can now export Email V2 templates that you create to other races. This makes it highly efficient and easy to share emails across multiple events. Navigate to Email V2 >> Templates >> Your Saved Templates. Click on the dropdown of any…

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Email V1 Retirement in January, 2024

As we have expanded the capability of Email V2, we are now in a position to begin the retirement of Email V1. The primary points of this transition are: We are very happy to have completed such a major upgrade for our…

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EMail Deliverability

Our customers will send over 500 Million Emails this year on our platform. The email clients like Gmail and Outlooks continue to try to help recipients weed out unwanted email. Google recently published additional steps they are taking to ensure emails are…

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Apple Wallet Email Replacement Tag

RunSignup makes it easy for participants to add their tickets to Apple Wallet, with numerous benefits including less customer service, automated event reminder notifications via Apple Wallet settings, and an even speedier check-in process. We automatically show options to add to Apple Wallet…

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Email Capture for Email V2

RunSignup’s popular Email Capture for event websites is now available in Email V2. This streamlines the emails you collect from your customizable website Email Capture with the rest of Email V2. If you have already been using Email Capture in old Email…

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More Prebuilt Emails

We’ve extended RunSignup’s Prebuilt Email Template library with new categories and templates to choose from. In addition, we added a new prebuilt templates page so that you can browse and create emails from the library. There are 5 categories for RunSignup Prebuilt…

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New Email Tools and Templates

Email marketing has long been a vital tool for event organizers and marketers. RunSignup recently introduced Email V2, a feature-packed email marketing system designed to help event organizers connect with their audience more effectively. Below is a recap of the recorded webinar that dives into these features and the exciting developments that are on the horizon.

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A Case Study: RunSignup Organization Email and…RunSignup

RunSignup introduced Email for Organizations in 2022 to make it easier for our customers to transition away from expensive email services. Email V2 is built into every race dashboard and all customers can access free email through their event. Email for Organizations…

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Image Gallery for Email V2

We are excited to introduce the first version of Image Gallery for Email V2. The Image Gallery is a powerful way to use, manage, and organize images across all of your races and ticket events. The first place we’ve added Image Gallery…

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Improved Email Template Flow: Save and Rename

We improved the flow for saving and renaming Email Templates. There are two big updates: We will extend this improved flow to the Email Builder next. This will add a new “Save as Draft” option when working on an email through the…

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QR Code Component for Email

We have added a new QR Code component to make it simple to add QR codes to emails. This may have niche uses, as we already include a number of Placeholders such as Registration ID for scanning at bib pickup. But this…

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Social Media Component for Email V2

There is now a social media component that you can add to your emails to promote your Facebook, Instagram, and Twitter/X pages. The social media component is available for one, two, and three column sections. It will only show the icons for…

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