Key Features For Free Email…
Email Builder
Design emails quickly and easily with our simple drag and trop tool
Create professional and beautiful layouts
Branded Content
Brand your emails with your logo and color scheme
Match the look & feel of your emails to your websites
Unlimited Contacts
Automated lists of all ticket purchasers, holders, and donors
Upload unlimited custom contact lists with historical data
Dynamic Data
Personalize emails with automated replacement tags for items like “first name”
Add custom replacement tags for any data
Upgrade to Organization Email
Every race and event comes with free email integrated into your dashboard, but RunSignup also takes free email a step further with tools for Organizations. Create your own Organization Email to build a year-round email strategy that automatically provides access to attendee and donor lists from all your events. Organization email is perfect for newsletters, event launch announcements, and cross-selling your events. Learn more about Organization Email!
A Better Email Strategy
Instigate FOMO
With fully customizable templates, you can stock your emails with fun and engaging photos that would make anyone scared to miss out on the fun.
Prompt Action
Encourage immediate action with prominent, easy-to-add action buttons for everything from registration to donating to participant self-management.
Create a Connection
Personalize your emails with standard data replacement tags (like name) and custom tags that speak to their history with your race (like number of years participating or total donations in the last 5 years).
Email Capture Popup
Grow your email marketing lists for free with a customizable email capture popup that allows potential participants to sign up to receive your event emails, newsletters, and more.
Optimize Sending
Utilize built-in statistics and reporting to better understand the performance of your emails – and improve your email strategy.
Email Video Page
More of a “show me” type than a “tell me” type? Check out all the latest videos on your free email platform, from 30-second updates to full platform demos.
Automate Your Emails…
Save time while ensuring your emails always go out when you want them to with automated emails. Whether it’s a notification about a price increase or regular reminders about your referral program, automated email lets you set it and forget it.
Price Increase
Emails
Never forget to send a notification that prices are increasing! Automated price increase emails are tied to your race data to send past participants a reminder to sign up again, and current participants a push to invite their friends.
Incomplete Registration Emails
Bring back undecided participants with an automated email for anyone who abandons their cart before completing registration. This simple-to-enable email ensures you’re never leaving revenue on the table!
Registration Follow-Up Emails
Keep in touch with your participants and expand your funnel with automated registration follow-up emails. Promote whatever goals you have for the event (like referrals or fundraising) and set to send at a specific interval after registering, or on a set date.
Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K
McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email marketing campaign – and share the results – to help the event industry better understand the impact of email marketing.
The Latest Blogs on Free Email…
A Case Study: RunSignup Organization Email and…RunSignup
RunSignup introduced Email for Organizations in 2022 to make it easier for our customers to transition away from expensive email services. Email V2 is built into every race dashboard and all customers can access free email through their event. Email for Organizations…
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Image Gallery for Email V2
We are excited to introduce the first version of Image Gallery for Email V2. The Image Gallery is a powerful way to use, manage, and organize images across all of your races and ticket events. The first place we’ve added Image Gallery…
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Improved Email Template Flow: Save and Rename
We improved the flow for saving and renaming Email Templates. There are two big updates: We will extend this improved flow to the Email Builder next. This will add a new “Save as Draft” option when working on an email through the…
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QR Code Component for Email
We have added a new QR Code component to make it simple to add QR codes to emails. This may have niche uses, as we already include a number of Placeholders such as Registration ID for scanning at bib pickup. But this…
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Social Media Component for Email V2
There is now a social media component that you can add to your emails to promote your Facebook, Instagram, and Twitter/X pages. The social media component is available for one, two, and three column sections. It will only show the icons for…
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Past Volunteer Recipients in Email V2
You can now easily email past volunteers with the addition of the Past Volunteer Recipient list. We have also made an update so that you can email all current volunteers until the race renews, at which time they will become past volunteers…
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RunSignup for Your Whole Organization
Many race organizations aren’t just a single race – they are a nonprofit, a race management company, a timing company, or another event production company. Because of that, you need tools that work across your events, allowing you maximum flexibility and the…
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3 Columns for Email V2
You can now add 3 column sections to your emails. This allows for even more flexible email design and layout options. We continue to add more design options to RunSignup’s free Email Marketing – no coding required!
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Email Save as Draft
One of the most frequent requests we have received from users of our new Email V2 system was to make the saving of a draft email more obvious. We have added that feature now at the bottom of the page after first…
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How to Streamline Packet Pickup
The packet pickup process sets the tone for the entire race experience for participants, volunteers, and staff. Creating a streamlined and hassle-free experience during packet pickup is essential for delivering a positive and memorable event. Below is a summary of the ways race organizers can streamline the process by looking at the basic components of packet pickup, using RunSignup’s technology, and the exploring how different sized events require different approaches.
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Email V2 Header Settings
In addition to custom footer settings, you now have more flexible design options for all email headers. The default header setting displays your logo, event name, Sign Up call to action button, and Donate call to action button (if donations are enabled)….
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Email V2 Footer Settings
There are new settings to customize the Email footer. By default, emails display the event logo and the event name in the footer. There are more flexible options now available. To disable the footer, click the gear in the upper right hand…
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