Key Features For Free Email…
Email Builder
Design emails quickly and easily with our simple drag and trop tool
Create professional and beautiful layouts
Branded Content
Brand your emails with your logo and color scheme
Match the look & feel of your emails to your websites
Unlimited Contacts
Automated lists of all ticket purchasers, holders, and donors
Upload unlimited custom contact lists with historical data
Dynamic Data
Personalize emails with automated replacement tags for items like “first name”
Add custom replacement tags for any data
Upgrade to Free Organization Email
Every race and event comes with free email integrated into your dashboard, but RunSignup also takes free email a step further with tools for Organizations. Create your own Organization Email to build a year-round email strategy that automatically provides access to attendee and donor lists from all your events. Organization email is perfect for newsletters, event launch announcements, and cross-selling your events. Learn more about Organization Email!
A Better (Free) Email Strategy
Email Builder
With fully customizable templates, you can stock your emails with fun and engaging content to effectively communicate with your participants:
- Drag and drop content blocks.
- Custom header and footer options.
- Encourage immediate action with prominent buttons, CTA’s, and QR codes for everything from registration to participant self-management.
Pre-Built Emails
Construct emails from a library of pre-built emails designed to cover email communications for the entire event life-cycle, including:
- Marketing and Promotional Strategies
- Post-Race Communications
- Donations and Fundraising
- Generic Templates for Newsletters
Image Gallery
Improve the visual appearance of your emails with RunSignup’s built in image gallery.
- Upload your own images to use across all of your RunSignup events.
- Hyperlink images and input alt-descriptions
- Organize your image gallery with custom folders
- Don’t have photos at the ready? Build with RunSignup’s system images.
Did you Know? RunSignup Uses RunSignup’s own Email Platform.
In 2023 we ditched our old expensive email provider for our own free email marketing platform. All of RunSignup’s marketing emails are created, drafted, and sent with the same platform our customers use. Key takeaways from switching email providers:
- Price: Our email cost went from $50K to FREE
- Design: Visually our emails looked nearly identical
- Email Engagement: Our overall deliverability increased when we made the switched
Unlimited Email Lists
Upload and send to an unlimited number of contacts for free. RunSignup is an all in one platform- so as participants register for their specific events we auto-populate email lists with their respective contacts.
- Upload CSV files with custom contacts or upload single entries
- Select a unique combination of email lists to send to- and opt to exclude specific lists
- Upload additional data fields to fulfill unique data tags
- Upload email lists for unsubscribed contacts- so you only send emails to those who want to receive them.
Email Deliverability
RunSignup’s free email platform is built to increase your delivery rate and ensure a strong email send. Choose between 3 deduplication options:
- Email, Name, and Placeholders
- Email Only
- Email and Name
Optimize Sending
Utilize built-in statistics and reporting to better understand the performance of your emails – and improve your email strategy.
Email Resources
More of a “show me” type than a “tell me” type? Check out all the latest videos on your free email platform, from 30-second updates to full platform demos.
Automate Your Emails…
Save time while ensuring your emails always go out when you want them to with automated emails. Whether it’s a notification about a price increase or regular reminders about your referral program, automated email lets you set it and forget it.
Price Increase
Emails
Never forget to send a notification that prices are increasing! Automated price increase emails are tied to your race data to send past participants a reminder to sign up again, and current participants a push to invite their friends.
Incomplete Registration Emails
Bring back undecided participants with an automated email for anyone who abandons their cart before completing registration. This simple-to-enable email ensures you’re never leaving revenue on the table!
Registration Follow-Up Emails
Keep in touch with your participants and expand your funnel with automated registration follow-up emails. Promote whatever goals you have for the event (like referrals or fundraising) and set to send at a specific interval after registering, or on a set date.
Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K
McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email marketing campaign – and share the results – to help the event industry better understand the impact of email marketing.
Reviews from RunSignup Customers
“The automatic emails are a no-brainer…we really like the personalization where you can put their first name in there and their specific individual links.”
– Ryan Walsh, Bryn Mawr Racing Company
“RunSignup email is helpful to target participants based on the event that they signed up for, and to know that they are current participants. We have used other [email] platforms in the past, but with this way we are targeting the correct audience for each event.
Participant safety is our number one priority, and being able to send out updates with any course changes or weather updates is a key element to race day safety. Being able to use the features and functions from a phone at the beach is a huge plus!”
-Vicki Ventura, Event Power
“RunSignup email marketing is very easy to use. You can set up a template so all of your emails look the same and your athlete knows it’s coming from you.”
The Latest Blogs on Free Email…
Event Powered Websites and Email – The New Requirement for Events
Since the dawn of using the Internet for signing up for events online, collecting information and processing transaction $dollars have been the core requirement. Over the past several years, Websites and Email that are POWERED by Event data have become the new…
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3 Things You May Not Know About Automated Emails
Automated emails are a powerful built-in tool with RunSignup, but many race directors may not be utilizing them to their full potential. Whether you’re new to the platform or a seasoned user, there are several customization features that can make your automated…
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Custom Wording for Email V2 Header
Email V2 headers now use custom “Sign Up” wording for call to action buttons. You don’t need to do anything, custom wording is automatically respected in Email V2. If you would like to set custom wording for the Sign Up button, navigate…
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Event Type Recipient Lists for Automated Registration Follow Up Emails
Events use RunSignup’s free automated emails to seamlessly set up abandoned cart reminders, price increase, and drip campaigns. Now races can set up segmented drip campaigns with event type recipient lists for automated registration follow up emails. For example, set up separate…
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How Much is Free Email Worth?
This year our customers will send 800 Million Emails. For Free. We have about 30,000 events on our platform, so that translates into over 25,000 emails per event. Those emails are effective – 17% of registrations come from those emails. Our customers…
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RunSignup University Independent Study: Email V2
We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats…
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Three RunSignup Tools that Save You Money
When we talk about planning races, we tend to focus mostly on the more logistical aspects. Things like routes, events offered, and promotion tactics. However, one area we don’t tend to touch on as much is budget. Money is a very important…
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RunSignup University Independent Study: New and Overlooked Features
We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats…
Read More
Creating an Email Schedule
Even though it’s been around for decades, email is still one of the most important promotional tools available to races. In fact, in 2023 17% of all registrations for races on RunSignup came directly from RunSignup’s email system. Because we know some…
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More Social Media Icons for Email V2
We’ve added more social media icons that you can include in free emails sent from RunSignup’s Email V2. In addition to Facebook, Instagram, and Twitter/X, you can also include links to Youtube, LinkedIn, and a website. To include some or all of…
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Volunteer Communications Upgraded to Email V2
We have migrated and upgraded Volunteer Communications to Email V2. Event and volunteer coordinators with limited dashboard access can now use Email V2 to send emails to volunteers. Email V2 also introduces new capabilities for Volunteer emails, including the ability to schedule…
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Development Progress in Early 2024
We have all company meetings every 2-3 weeks where different departments share their progress over the past 10-12 weeks. Over the past two weeks we had our Platform team and then our Event Day development teams present, and we thought we would…
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