The Free AI Chatbot for Race Websites That Cuts Support Emails by 80%

Your race website’s 24/7 AI support assistant — free for every RunSignup race

Easy to enable
Trained on your event data
Can be trained & improved
Provides attendee answers instantly

Why Race Directors Need an AI Chatbot

An AI chatbot for race websites takes the same questions off your plate before they ever hit your inbox.

Save Time & Emails

Your AI Chatbot for events answers questions for you. That’s fewer emails in your inbox, and less time spent on customer support.

Support: Always On

Faster answers means less frustration, and more likeliness of registering. Why risk people changing their minds about registering while waiting for an answer?

Informed Participants

Make it easier for participants to know what to expect on event day by providing information they don’t have to manually sift through.

Understand Your Participants

Discover what questions participants have that they aren’t asking so you can update your information to provide all key details.

One AI Tool, Every Kind of Participant Support

RunSignup AI Chatbot

When you enable the RunSignup AI Chatbot for events, it will appear at the bottom of your free event website.

Customize the Chatbot logo, name, and greeting to match the branding and theme of your event
Participants (and prospective participants) can click on the Chatbot logo at any time to access the Chatbot and ask their questions
The AI Chatbot is also a component in Website Builder, allowing you to add it to any page (and share the direct link in email and on social media)

AI Chatbot for Race Websites

RunSignup AI Contact Us Form

In addition, your Contact Us form also gets an AI assist when you set up the AI Chatbot.

When participants enter questions into your “Contact Us” form, they get an option for an instant answer before sending you an email
AI will search it’s knowledge of your event to answer any questions it can, immediately
After the answer is given, the attendee has the option to abandon the email, or send it anyway to get a human response

One Setup

Two AI tools for customer support. One setup process for both.

To access the RunSignup AI tools for customer support, events need to create an FAQ with at least 3 questions and answers
Events can customize the branding and messages of your AI Chatbot, and it’s mirrored in your AI Contact Us form
Your AI Tools for customer support pull data from your event details & FAQ’s, but you can also provide custom responses and re-train the answers

Included with Your AI Chatbot for Events

Custom Branding
Include a logo, name, and wording that matches your event
Trained on Your Event
Answers based on event data (like pricing) and FAQs
Record of Conversations
Access questions to understand what’s being asked (and how it’s being answered)
Retraining by You
Customize any answers to answer the way you want
Add to Your Website
Add the AI tools to you website for easy access
Human Availability
Make it clear that humans are still accessible with Contact Us options

How it Works: Enable Your AI Chatbot for Events

Set Up an FAQ

Add an FAQ component on your event website with at least 3 questions and answers (we recommend adding more)

Enable your AI Chatbot

Customize your Chatbot with a logo, name, greeting, and contact email to reach a real person when needed.

Add a website component

Make your chatbot available from both a pop-up and a linkable page. Include a Contact Us component for a central hub of support.

Review & retrain

View an evaluate the AI answers and edit and retrain for better responses. Once updated, your chatbot will always give your preferred answer.

How the RunSignup AI Chatbot for Events is Already Making a Difference

The RunSignup AI Chatbot was released in November 2026, with the AI Chatbot V2 (Beta) released in September 2026. The impact was immediate.

“We immediately noticed emails nearly came to a halt—so much so that I was worried something was broken. But it turned out the AI agent was just doing its job, answering questions like a trained team member. In the end, we saw an 80% reduction in emails, participants were getting answers faster than we ever could, and we’re now saving 5–10 hours a week on support.”
David Hutnik — Coastal Race Productions

1,800+

Custom AI Chatbots added to event websites

5700+

Separate AI Chatbot conversations (so far)

1.5

Average number of messages per conversation

FAQ: All About the RunSignup AI Chatbot for Events

What is the cost of a RunSignup AI Chatbot?

Nothing — the AI Chatbot is a free, integrated tool available to every race on RunSignup. There’s no additional fee to enable it.

What are the requirements for getting an AI Chatbot for my event?

Your race needs to be on Website V2, with an FAQ component that has at least 5 questions answered — the more you add, the more accurately the chatbot can respond.

What do I do if my AI Chatbot gives an incorrect answer?

There are two ways to update and optimize your chatbot.

For changes to your event information, simply update the data in your FAQ. There may be a slight lag for your chatbot to digest the update, but it should be close to instant.
Retrain your chatbot from your event dashboard. If you want to improve the answers your chatbot gives, you can edit responses in your dashboard and retrain it to give more accurate information.

Should I use an AI Chatbot instead of a Contact Form on our event website?

No — keep both. The chatbot handles instant, FAQ-based questions right on your website; your Contact Us form is still there for anything the chatbot can’t answer. (RunSignup’s AI-powered Contact Us form — which drafts a suggested reply for you automatically — is coming soon but isn’t live yet.)

Does every RunSignup AI Chatbot look the same?

No — every chatbot answers using your race’s own Website V2 content and FAQ, so the responses are specific to your event. I don’t see confirmation yet that races can customize the chatbot’s name, logo, or greeting the way TicketSignup’s can — worth checking with the product team before publishing this one, since it’s a real gap between the two platforms’ current feature sets, not just a copy difference.

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