Everything You Need to Open Race Registration and Grow It
Registration built to make sign-ups easy for participants and event management easy fro you.
Mobile-First Registration
Fast, mobile-friendly sign-up built for the majority of participants who register from their phone or tablet.
Self-Serve Participant Management
Give participants self-serve options that cut down your customer service load.
Pricing Tools that Grow Revenue
Early-bird pricing, group discounts, and coupon codes turn registration into a revenue driver.
Free Tools Included
Every events comes with a free website, email marketing, and RaceDay CheckIn app, no extra cost.
Key Features for Registration.
- Guided, step-by-step setup for anything from a simple one-course race to a multi-day, multi-course event
- Race dashboard that keeps every setting organized and easy to find
- No technical background required to get registration live
More Ways to Customize Registration
With RunSignup, free doesn’t mean basic. RunSignup’s Email Marketing platform has all the bells and whistles you need to build out a robust email strategy.
Race Directors Who’ve Grown with RunSignup Registration
93.3%
Increase in transaction revenue
— Central Kentucky Race Management
350+
Races run per year on RunSignup
— Race Day Events
79.6%
Of participants use RaceJoy tracking
— Negative Split Productions
Go Deeper on Registration
More of a “show me” type than a “tell me” type? Check out all the latest videos on your free event website, from 30-second updates to full platform demos.
Pricing Strategy
Participant Management
Information Collection
What types of events use RunSignup’s registration software?
Is RunSignup’s race registration software really free?
Can I customize pricing and discounts for my race?
What information can I collect from participants during registration?
How does RunSignup keep participant payments secure?
The Latest Blogs on Registration Events
New Profile Page Roll Out
We have introduced a new layout for User Profiles that is easier to navigate, and modernized. This is important given the number of people using RunSignup, and the fact that there are over a million people per year who are signing up…
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Timers, Keep Your Races: Leveling Up Is No Longer Optional
This story — and others like it — illustrates the race retention problem timers face. Races don’t leave because of bad timing. They leave because a key contact moved on, a competitor made a more compelling case, or a relationship was never…
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People Love Signing Up on RunSignup
When people find out we work for RunSignup, the number one comment is “I love signing up for races on your website!” Of course this makes us feel good. But it is also a key reason why so many races use us…
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Customize From Name on Race Notifications
RunSignup now lets race directors customize the “From” name on race notification emails, so every message that lands in a participant’s inbox carries your event or organization name. It’s a small change that can meaningfully lift open rates and keep your branding…
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42 Years and Counting: How the Sportspectrum Firecracker 5K Keeps the Tradition Alive
When Matt McVicar’s predecessor left Sportsspectrum unexpectedly in 2014, the longtime running lifestyle store needed someone to step in and keep the Firecracker 5K alive. Matt, who had been with the store since 2012, took over race management without hesitation. What he…
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Race Registration Discounts: When to Use a Coupon Code vs. a Referral Link
If you’ve ever wanted to offer a race registration discount or incentivize word-of-mouth sign-ups for your race, you’ve probably run into two options in RunSignup: coupon codes and referral links. They might seem interchangeable at first, but they serve different purposes —…
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How to Collect Multiple Waivers During Registration
Whether you’re partnering with a sponsor that has its own liability requirements, running a trail or ultra race with venue specific liability requirements, or working with a national governing body like US Masters Swimming — collecting multiple waivers during registration is a…
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Race Dashboard Visual Updates Coming
Throughout this year, we will be making some visual updates to modernize the Race Dashboard. Today we released an update to the color palettes used by some charts and graphs throughout the race dashboard. We have some early mockups of how we…
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Membership Race Discount Report
Membership organizations can now view member discounts across all races with the new Membership Race Discount Report. The report shows each race that offers member discounts to your organization with the total number of unique members who have registered, total member registrations…
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Customize Waitlist Text
Waitlists are no longer one-size-fits-all with the option to customize Waiting List text. Event organizers can now personalize the message shown to participants whenever a waitlist is enabled. Waiting list text can be set and customized per event. Go to Participants >>…
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RunSignup Supports USA Cycling Competitive Races
RunSignup continues to be the premier platform for cycling events, offering a comprehensive suite of free tools including websites, email marketing, and advanced race logistics. For 2026, our integration with USA Cycling has expanded to fully support competitive sanctioned events. This native…
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Participant Info Changes Cutoff Date
Races can allow participants to update some or all of their user information, including name, email, DOB, address, and phone number. There is now a cutoff date to prevent changes after a specified date. You can configure Participant Info settings by going…
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