Why Race Directors Choose Race Marketing Software with RunSignup
Own Your Participant Data
RunSignup never sells or shares your participant list with other races or advertisers.
Free, Built-In From Day One
Every race automatically gets free email, websites, and analytics — no extra apps to buy.
Turn Runners Into Promoters
Referral rewards & social sharing turn your happiest participants into your best marketers.
See What’s Actually Working
RaceInsights tracks every click, registration, and donation back to the source that drove it.
Key Features for Race Marketing.
- Automatically track referrals and issue refunds to your top promoters
- Set custom reward thresholds and refund amounts to match your budget
- Stack extra perks (swag, bonus refunds) for your best referrers
More Ways to Market Your Race
Beyond referrals, pricing, email, and analytics, RunSignup includes a full set of additional marketing tools built into every race.
Race Websites
Custom branding, unlimited pages, dynamic data
GA4 Integration
Connect Google Analytics for full-funnel tracking
Facebook Pixel & Conversion API
Evaluate social ad spend with built-in codes
On-Site Signage Support
QR codes, text-to-signup short codes
Social Sharing Customization
Custom share images and confirmation messaging
Branding & Storytelling
Event photos, video, custom playlists
Marketing Software that Actually Works
8.1%
Of transactions from referrals
$1.38
Cost per acquisition from referrals
3671%
ROI on referrals
Race Marketing Resources for Your Events
Race Marketing Library
More of a “show me” type than a “tell me” type? Check out all the latest videos on your free event website, from 30-second updates to full platform demos.
How to Grow Your Race Revenue Webinar
Take a look at options to grow your revenue beyond just “get more runners”. Re-evaluate your pricing models and fine ways to increase your margins with premium experiences, add-on charges, and more.
What types of events use race marketing software?
Is RunSignup’s race marketing software really free?
Does RunSignup ever market other races to my participants?
What’s the difference between a coupon code and a referral link?
How do I track which marketing channels are driving registrations?
All the Latest Blogs on Race Marketing
Announcing the FanIQ One + RunSignup Partnership for Social Automation
Paid Social Anyone Can Run. Results Everyone Can See. RunSignup is partnering with FanIQ One to give event customers a new option for automating their social media marketing. FanIQ One is a paid social automation platform for live events that gives your…
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How to Create a Marketing Plan for Your Race
Every race director wants more registrations, but “just market it more” isn’t a plan. At RunSignup University 2026, Bryan Jenkins walked race directors through a session on how to create a marketing plan — one with pricing strategy, referral programs, community partnerships,…
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Race Registration Discounts: When to Use a Coupon Code vs. a Referral Link
If you’ve ever wanted to offer a race registration discount or incentivize word-of-mouth sign-ups for your race, you’ve probably run into two options in RunSignup: coupon codes and referral links. They might seem interchangeable at first, but they serve different purposes —…
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What Referral Program Works Best?
We know referral programs work. But, if you’re investing time and money into a referral program, it makes sense that you’ll want to maximize the results. But the truth is, there isn’t really a one-size fits all referral program that works best…
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Do Referral Rewards Programs Work?
We first released automated referral rewards in 2016. A decade later, it’s still consistently one of the best ways a race can boost registrations and reach new runners. Because of that, we incorporate referral rewards into our setup recommendations. However, not all…
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Can RunSignup Market My Race?
Can RunSignup Market My Race? It’s one of the first questions race directors ask — and it’s a fair one. You’re investing time, money, and energy into your event, and you want to know whether the platform you’re trusting with your registrations…
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4 Ways to Grow Your Race: A Complete Marketing Guide for Race Directors
Growing a race takes more than a great course and a well-stocked finish line. It takes a consistent, strategic approach to marketing — one that builds awareness, drives registrations, and brings runners back year after year. The good news? RunSignup gives you…
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UTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
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Why You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Marketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
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Pricing Your Race for Growth
As a race director, you’ve built a successful race and have a solid pricing model. Now, you’re ready to grow and expand your event! RunSignup offers a range of free marketing tools that race directors can take advantage of. Today, we’re going…
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Harpoon 5-Miler: Pushing the Envelope with Marketing 365 Days a Year
Continuous Improvement for a Sellout Race The Harpoon 5-Miler has sold out many times in it’s 24 year history, but that doesn’t mean the race is simply riding on its coattails. After facing challenges reigniting enthusiasm post-COVID, the race has exploded in…
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