Key Features For Free Email…

Email Builder


Design emails quickly and easily with our simple drag and trop tool

Create professional and beautiful layouts

Branded Content


Brand your emails with your logo and color scheme

Match the look & feel of your emails to your websites

Unlimited Contacts


Automated lists of all ticket purchasers, holders, and donors

Upload unlimited custom contact lists with historical data

Dynamic Data


Personalize emails with automated replacement tags for items like “first name”

Add custom replacement tags for any data

Upgrade to Organization Email

Every ticket event comes with free email integrated into your dashboard, but RunSignup also takes free email a step further. Create your own Organization Email to build a year-round email strategy that automatically provides access to attendee and donor lists from all your events. Organization email is perfect for newsletters, event launch announcements, and cross-selling your events. Learn more about Organization Email!


A Better Email Strategy

Instigate FOMO

With fully customizable templates, you can stock your emails with fun and engaging photos that would make anyone scared to miss out on the fun.

Prompt Action

Encourage immediate action with prominent, easy-to-add action buttons for everything from registration to donating to participant self-management.

Create a Connection

Personalize your emails with standard data replacement tags (like name) and custom tags that speak to their history with your race (like number of years participating or total donations in the last 5 years).

Email Capture Popup

Grow your email marketing lists for free with a customizable email capture popup that allows potential participants to sign up to receive your event emails, newsletters, and more.

Optimize Sending

Utilize built-in statistics and reporting to better understand the performance of your emails – and improve your email strategy.

13% of 2022 Transactions Resulted From a RunSignup Email
421 Million RunSignup Emails Sent in 2022
1.9% of 2022 Registrations Resulted From Automated Price Increase Emails

Automate Your Emails…

Save time while ensuring your emails always go out when you want them to with automated emails. Whether it’s a notification about a price increase or regular reminders about your referral program, automated email lets you set it and forget it.

Price Increase
Emails


Never forget to send a notification that prices are increasing! Automated price increase emails are tied to your race data to send past participants a reminder to sign up again, and current participants a push to invite their friends.

Incomplete Registration Emails


Bring back undecided participants with an automated email for anyone who abandons their cart before completing registration. This simple-to-enable email ensures you’re never leaving revenue on the table!

Registration Follow-Up Emails


Keep in touch with your participants and expand your funnel with automated registration follow-up emails. Promote whatever goals you have for the event (like referrals or fundraising) and set to send at a specific interval after registering, or on a set date.

Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K

McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email marketing campaign – and share the results – to help the event industry better understand the impact of email marketing.

The Latest Blogs on Free Email…

Ending Email Private Labeling Option

As we transition to Email V2, and try to maintain our free email service, we are announcing the end of Private Labeling for all emails from RunSignup. This means we are ending the ability to private label that we had introduced in 2016….

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Email V2 Automated Emails

We are beginning to roll out Automated Emails to the next generation email system. Today, we have Price Increase and Incomplete Registration emails ready to set up. Over the coming several weeks, we will add the remaining automated emails – Registration Followup…

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New Unsubscribe Process for Emails

We are in the process of rolling out a new Unsubscribe process for our email marketing system to reduce unintentional unsubscribes by your email recipients. Rather than the unsubscribe link within each email taking the action directly, it now sends the recipient…

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Image Group Component for Email V2

There is a new component for Email V2 that allows you to feature a set of images in a group. You can choose the number of images in a row, add hyperlinks, and a heading. This is perfect for featuring your sponsors…

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Enterprise Email Delivery

Following up on our recent introduction of Deduplication Options for Email v2, we wanted to go behind the scenes to explain how our email delivery system is being further optimized.  Enterprise level email delivery is much harder than it may appear.  Like many things…

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Deduplication Options for Email V2

There are now 3 deduplication options for Email V2: You can select your preferred deduplication option on the Recipients page where you select Email Recipient lists to receive an email. We will walk through each deduplication option in more detail. Email, Name,…

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Email V2 in RaceInsights Analytics

Email V2 stats now show in RaceInsights Analytics. This gives you even more insight into how your emails drive website views, registration numbers, and revenue. RunSignup email is free and you can send unlimited emails. However, it’s important to balance frequency and…

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Disable Email Header in Email V2

There is now an option to disable the header in RunSignup’s Email V2. While we recommend including the default Sign Up button in your marketing communications, your event may not want a heading for emails to registrants regarding event communications, like a…

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Fundraiser Email Replacement Tags for Email V2

There are now fundraiser email replacement tags for Email V2. Using these dynamic replacement tags with the Email V2 fundraiser recipient list gives your peer to peer fundraising event more power to automate and customize communications with your fundraisers. We make it…

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Race Preparation for Impending Weather

If you have a race that looks like it may be in the path of Hurricane Ian, below are some tips for managing your event in a questionable weather situation. But even if you’re not in Ian’s path – or likely to see…

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Fundraiser Email Recipient List for Email V2

You can now send and schedule emails to your fundraisers from Email V2. This enables your peer to peer fundraising event to easily communicate with fundraisers throughout the fundraising period. If your event offers peer to peer fundraising teams, you will be…

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The 5 Emails Your Race Should Send

Email Marketing is the most valuable marketing channel for events, and RunSignup makes it easy to send unlimited emails with free and integrated Email Marketing. This blog walks through 5 of the emails your event should send – and the postponement/cancellation email…

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