Technology for Turkey Trots…
RunSignup makes turkey trot registration easy, sure. But we’re also here with free technology to help you manage your event and race operations from conception to execution. All events on RunSignup include:
Registration
Make it simple for your turkeys to register in minutes with a dynamic, mobile-friendly, and customizable registration platform.
Marketing Tools
Take advantage of free marketing tools like email and websites and prompt work-of-mouth with referral programs and team incentives.
Fundraising
Raise more for your nonprofit, charity partner (or multiple charity partners) with integrated donations and fundraising tools.
RaceDay
Streamline your RaceDay operations with flexible bib assignment, a speedy CheckIn App and simple on-site registration options.
Key Features for Turkey Trots
Free Marketing Tools
Get the word out with free, built-in tools to market your turkey trot.
- Stand out from the turkey trot crowd with a free and custom race website with your branding (not ours)
- Connect with your community and bring back participants with free and unlimited email marketing
- Turn your loyal participants into ambassadors and incentive sharing with an automated referral rewards program
- Understand your results and optimize your spend with the RaceInsights Analytics dashboard
Social Activation
What really makes turkey trots special is their ability to bring together families and communities.
- Encourage participants to invite their friends and extended family with incentivized group/team sign ups
- Make your turkey trot a family affair with age-based pricing for your youngest trotters
- Create an atmosphere that’s inclusive of all runners with a range of distances and clearly marked options for walkers
Merch Management
Increase your revenue and get free marketing by offering premium merch that participants can’t wait to wear.
- Send every runner home with a giveaway like a race shirt. RunSignup’s giveaway tool tracks your inventory in real-time to ensure an accurate count on race morning
- Upsell your event with high quality add-on items during registration
- Make merch sales accessible to spectators and community members via a standalone store
Integrated Donations and Fundraising
Raise more for the cause of your choice with donations and fundraising built into your event.
- Make a soft ask for donations during registration with donation levels customized for your cause
- Give participants one last chance to donate with a simple option to donate via checkbox at checkout
- Upgrade your fundraising efforts with individual and team peer-to-peer fundraising
Participant Insurance
Earn more revenue by offering your participants optional protection.
- Enable the ability for participants to purchase insurance during their registration
- All insurance-related participant management (and refunds) are handled by our insurance partner, Protecht Regshield
- Low-cost option for your participants, at 8.1% of the registration fee (just a $2.99 minimum)
- 20% of all insurance premiums are paid to your race, providing a nice
All That… and a RaceDay Suite for Your Turkey Trot…
Manage the crowds and eliminate lines to get your participants home in plenty of time to prepare their own turkey. RunSignup’s RaceDay Suite of tools is designed to maximize efficiency and minimize stress.
RaceDay CheckIn
Free CheckIn App to check-in participants in seconds via a QR scan or search.
RaceDay Results
Get results uploaded before dinner is even served with a clean, searchable interface.
RaceDay Photos
Extend race day with unlimited photo uploads and automated tagging by bib number.
Greater Philadelphia YMCA Gobble Wobble
It’s no secret that Thanksgiving day is the biggest running day of the year. And in the Philadelphia area, the Greater Philadelphia YMCA has traditionally hosted a local Gobble Wobble across several locations. In 2024, they’re continuing to refine their events, with a new location launching and big revenue and donation growth goals for returning locations. See how they are combining registration for all locations on a single site and utilizing Website V2 and the RaceDay CheckIn app for a better participant experience from registration to race day.
2024 Locations: 4 + Virtual
Race Options: 5K and a Walk (1-2 miles)
In-Person Participation Growth 2022-2023: 44%
On-Demand:
Turkey Trot Prep Webinar
Get your Turkey Trot checklist ready for race day. This on-demand webinar walks through the key features and tools you need to make your annual event a success.
The Latest Blogs on Turkey Trots…
2024 Turkey Trots Break Records (Again)
The biggest US running day of the year impressed in 2024, with 1,109,909 people participating in 936 races across the country and raising more than $3.6 million dollars for charities. Those record-shattering numbers represent an increase of 21% – more than 189,000…
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1 Million Signups for Turkey Trots Expected on RunSignup
Turkey Trots are on track for a record year! Early data is showing Turkey Trots on RunSignup are expecting over 1 Million participants this year! We expect over 500,000 CheckIns with our CheckIn app, and nearly 400,000 finisher results completed with RaceDay…
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2024 Turkey Trots: The Early Numbers
The biggest US running day of the year is coming up! In 2023, Thanksgiving Day races broke RunSignup records, with 920,761 participants across 833 races. Now, with about a month until Thanksgiving 2024, we took a look at the numbers to see…
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Greater Philadelphia YMCA Gobble Wobble
It’s no secret that Thanksgiving day is the biggest running day of the year. And in the Philadelphia area, the Greater Philadelphia YMCA has traditionally hosted a local Gobble Wobble across several locations. In 2024, they’re continuing to refine their events, with…
Read More
Getting Your Turkey Trot Back Up and Running
Turkey Trot Day is just about 3 months away, and now is the time to get your annual community run back up and running! While more than half of the 833 Turkey Trots from 2023 have renewed their event, we know there…
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2023 Turkey Trots Shatter Records
The biggest US running day of the year impressed in 2023, with 920,761 people participating in 833 races across the country and raising more than $1.9 million dollars for charities. That represented record-shattering participation on the platform, with an increase of more…
Read More
2022 Is a Big Year for Turkey Trots
The biggest US running day of the year had an impressive showing in 2022, with 756,894 people participating in 730 races across the country and raising more than $1.8 million dollars for charities. That represents record participation on the platform, likely due…
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Thanksgiving Infrastructure Report
Note from Dec. 15 2022 – We have deployed an upgraded layer of software that controls our session management that is adaptive to high demand and removes the problem with the Apache Webserver cache mechanism that caused some slow performance on Thanksgiving…
Read MoreEarly Turkey Trot Numbers are Encouraging
We did a quick check-in on how some of the data is looking this year so far for registration (November 7, 2022). We have been tracking how far races have recovered post pandemic. We also have done an annual wrap-up after turkey trots are done….
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Turkey Trots 2021: The Fun Stuff
We already provided an update on the 2021 Turkey Trot numbers (and they were impressive!), but everyone knows that the full story of Thanksgiving Day events is about more than just numbers. The History of the Turkey Trot Tradition Runners World put out…
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Turkey Trots 2021: Technology Makes a Difference
As we wrote last week, Turkey Trot Day 2021 was a record-breaker, with more than 617,000 registrants for the day on our platform. But it’s not just a big day for the runners: it’s a big day for GiveSignup | RunSignup technology, too….
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Turkey Trots Return in 2021
After a light showing in 2020, Turkey Trots returned with a vengeance in 2021, with 617,915 registrants joining 640 Thanksgiving Day races across the United States. That represents record participation on the platform, due to both the return of the biggest running…
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