Technology for Turkey Trots…

RunSignup makes turkey trot registration easy, sure. But we’re also here with free technology to help you manage your event and race operations from conception to execution. All events on RunSignup include:


Make it simple for your turkeys to register in minutes with a dynamic, mobile-friendly, and customizable registration platform.

Marketing Tools

Take advantage of free marketing tools like email and websites and prompt work-of-mouth with referral programs and team incentives.


Raise more for your nonprofit, charity partner (or multiple charity partners) with integrated donations and fundraising tools.


Streamline your RaceDay operations with flexible bib assignment, a speedy CheckIn App and simple on-site registration options.

730 Turkey Trots on RunSignup in 2022
756,894 Turkey Trot Participants on RunSignup in 2022
$1.9 Million Raised for Charity by 2022 Turkey Trots

Key Features for Turkey Trots

Free Marketing Tools

Get the word out with free, built-in tools to market your turkey trot.

  • Stand out from the turkey trot crowd with a free and custom race website with your branding (not ours)
  • Connect with your community and bring back participants with free and unlimited email marketing
  • Turn your loyal participants into ambassadors and incentive sharing with an automated referral rewards program
  • Understand your results and optimize your spend with the RaceInsights Analytics dashboard

Social Activation

What really makes turkey trots special is their ability to bring together families and communities.

  • Encourage participants to invite their friends and extended family with incentivized group/team sign ups
  • Make your turkey trot a family affair with age-based pricing for your youngest trotters
  • Create an atmosphere that’s inclusive of all runners with a range of distances and clearly marked options for walkers

Merch Management

Increase your revenue and get free marketing by offering premium merch that participants can’t wait to wear.

  • Send every runner home with a giveaway like a race shirt. RunSignup’s giveaway tool tracks your inventory in real-time to ensure an accurate count on race morning
  • Upsell your event with high quality add-on items during registration
  • Make merch sales accessible to spectators and community members via a standalone store

Integrated Donations and Fundraising

Raise more for the cause of your choice with donations and fundraising built into your event.

  • Make a soft ask for donations during registration with donation levels customized for your cause
  • Give participants one last chance to donate with a simple option to donate via checkbox at checkout
  • Upgrade your fundraising efforts with individual and team peer-to-peer fundraising

Participant Insurance

Earn more revenue by offering your participants optional protection.

  • Enable the ability for participants to purchase insurance during their registration
  • All insurance-related participant management (and refunds) are handled by our insurance partner, Protecht Regshield
  • Low-cost option for your participants, at 8.1% of the registration fee (just a $2.99 minimum)
  • 20% of all insurance premiums are paid to your race, providing a nice

All That… and a RaceDay Suite for Your Turkey Trot…

Manage the crowds and eliminate lines to get your participants home in plenty of time to prepare their own turkey. RunSignup’s RaceDay Suite of tools is designed to maximize efficiency and minimize stress.

RaceDay Registration

Easy on-site and online registration for a paperless race day.

RaceDay CheckIn

Free CheckIn App to check-in participants in seconds via a QR scan or search.

RaceDay Results

Get results uploaded before dinner is even served with a clean, searchable interface.

RaceDay Photos

Extend race day with unlimited photo uploads and automated tagging by bib number.

Turkey Trot Prep Webinar

Get your Turkey Trot checklist ready for race day. This on-demand webinar walks through the key features and tools you need to make your annual event a success.

The Latest Blogs on Turkey Trots…

2023 Turkey Trots Shatter Records

The biggest US running day of the year impressed in 2023, with 920,761 people participating in 833 races across the country and raising more than $1.9 million dollars for charities. That represented record-shattering participation on the platform, with an increase of more…

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2022 Is a Big Year for Turkey Trots

The biggest US running day of the year had an impressive showing in 2022, with 756,894 people participating in 730 races across the country and raising more than $1.8 million dollars for charities. That represents record participation on the platform, likely due…

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Thanksgiving Infrastructure Report

Note from Dec. 15 2022 – We have deployed an upgraded layer of software that controls our session management that is adaptive to high demand and removes the problem with the Apache Webserver cache mechanism that caused some slow performance on Thanksgiving…

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Early Turkey Trot Numbers are Encouraging

We did a quick check-in on how some of the data is looking this year so far for registration (November 7, 2022). We have been tracking how far races have recovered post pandemic. We also have done an annual wrap-up after turkey trots are done….

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Turkey Trots 2021: The Fun Stuff

We already provided an update on the 2021 Turkey Trot numbers (and they were impressive!), but everyone knows that the full story of Thanksgiving Day events is about more than just numbers. The History of the Turkey Trot Tradition Runners World put out…

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Turkey Trots 2021: Technology Makes a Difference

As we wrote last week, Turkey Trot Day 2021 was a record-breaker, with more than 617,000 registrants for the day on our platform. But it’s not just a big day for the runners: it’s a big day for GiveSignup | RunSignup technology, too….

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Turkey Trots Return in 2021

After a light showing in 2020, Turkey Trots returned with a vengeance in 2021, with 617,915 registrants joining 640 Thanksgiving Day races across the United States. That represents record participation on the platform, due to both the return of the biggest running…

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Your Last Minute Turkey Trot Checklist

Turkey trots are just a week away, and it’s shaping up to be a big year, with more than 600 Thanksgiving Day races collecting registrations on our platform. We’ve already done a full masterclass on Hosting a Turkey Trot (you can find…

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Webinar Recap: How to Host an Unforgettable Turkey Trot

Believe it or not, Turkey Trot season is coming up again! Whether you’re re-upping a legacy event or building a new community tradition, there’s no better way to build goodwill than a celebratory, family-oriented run/walk. As you build out your Turkey Trot…

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What’s Happening with Turkey Trots?

Thanksgiving Day is traditionally the largest running day of the year, with more 1.2 million runners registering for events in pre-pandemic years. In 2020, the day took a big hit as large scale events stepped back to virtual-only, family travel was reduced,…

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Thanksgiving 2020: By the Numbers

Like many things in 2020, Thanksgiving Day (historically the busiest running day of the year) looked different in 2020. Nonetheless, we’re thankful for all the race directors, timers, and nonprofits who used our technology this Thanksgiving to keep the holiday running tradition…

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Thanksgiving 2020: Participant Stories

In spite of the significant drop in participation, the tradition of running on Thanksgiving Day continued – as seen on social media across the country. A few highlights: The Wheeler Mission Drumstick Dash made a fun and inspiring video, highlighting runners across their community and…

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