One thing we frequently hear our Partners warn against is the creation of a Race/Run/Walk for fundraising without fully understanding the creativity and labor required to make such an event profitable.
Fundraising events can be labor-intensive time vacuums, but they can also be hugely significant fundraising vehicles when done with the right mix of passion, logistics, and strategic partnering.
Sharon Francis from Aut2Run (for the Autism Society of Ventura County) looks at two valuable ways to fundraise through racing: Organizing your own event, and becoming a Charity Partner.