Thanksgiving 2018 Stats

As you can see from the chart above, it was the busiest day of the year for the running community – Thanksgiving and Turkey Trots! The chart shows the busiest peak was about 2,000 page views per minute – about 33 requests per second.

We are very thankful for all of the race directors, timers, partners, and runners who used RunSignup yesterday. We are also thankful that our self-serve technology worked so well (and that we didn’t have too many support calls!).

At RunSignup, we always want to share our data on the trends and drivers of registrations to provide relevant and actionable information to our customers and the industry at large. Here is our review of 2016 – 2018 Turkey Trot statistics.


While there are more Turkey Trots (reports of 1,000 – 1,300 nationwide), it looks like RunSignUp continues to gain market share, with somewhere around 30-40% of Turkey Trots using RunSignup.

Races with Registration253340408
Online Registration Open on Thanksgiving88115150
Registered Thanksgiving morning4,2714,4996,180


There was good growth of our check-in app this year. The new version of the Check-In app has brought more customers.

# Races using Check-in App364082
# of people checked in57,00066,926109,816


Turkey Trots are typically not the most competitive races of the year, but there is still a lot of enthusiasm for people wanting to know their time and share their experience. We continue to see growth in the use of our Results platform and scoring software, as well as good initial uptake on our free Photo platform. And primarily on their mobile devices (85%!).

# of Races using RSU for Results142190202
Races using Notifications567385
Result Notifications sent74,000112,937115,118
Pageviews on Thanksgiving Day566,000868,000970,000
% Pageviews from Mobile or Tablet83%85%86%
Finishers Scored by The Race Director software278,673336,118

If you are interested in more trend data like this, visit for our annual Registration Trends Report with Running USA. And stay tuned for an updated report coming in February.

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