As you can see from the chart above, it was the busiest day of the year for the running community – Thanksgiving and Turkey Trots! The chart shows the busiest peak was about 2,000 page views per minute – about 33 requests per second.
We are very thankful for all of the race directors, timers, partners, and runners who used RunSignup yesterday. We are also thankful that our self-serve technology worked so well (and that we didn’t have too many support calls!).
At RunSignup, we always want to share our data on the trends and drivers of registrations to provide relevant and actionable information to our customers and the industry at large. Here is our review of 2016 – 2018 Turkey Trot statistics.
SignUp
While there are more Turkey Trots (reports of 1,000 – 1,300 nationwide), it looks like RunSignUp continues to gain market share, with somewhere around 30-40% of Turkey Trots using RunSignup.
| 2016 | 2017 | 2018 | |
| Races with Registration | 253 | 340 | 408 |
| Online Registration Open on Thanksgiving | 88 | 115 | 150 |
| Registrations | 307,805 | 365,618 | 423,306 |
| Registered Thanksgiving morning | 4,271 | 4,499 | 6,180 |
Check-In
There was good growth of our check-in app this year. The new version of the Check-In app has brought more customers.
| 2016 | 2017 | 2018 | |
| # Races using Check-in App | 36 | 40 | 82 |
| # of people checked in | 57,000 | 66,926 | 109,816 |
Results
Turkey Trots are typically not the most competitive races of the year, but there is still a lot of enthusiasm for people wanting to know their time and share their experience. We continue to see growth in the use of our Results platform and scoring software, as well as good initial uptake on our free Photo platform. And primarily on their mobile devices (85%!).
| 2016 | 2017 | 2018 | |
| # of Races using RSU for Results | 142 | 190 | 202 |
| Races using Notifications | 56 | 73 | 85 |
| Result Notifications sent | 74,000 | 112,937 | 115,118 |
| Pageviews on Thanksgiving Day | 566,000 | 868,000 | 970,000 |
| % Pageviews from Mobile or Tablet | 83% | 85% | 86% |
| Finishers Scored by The Race Director software | 278,673 | 336,118 |
If you are interested in more trend data like this, visit RunSignup.com/Trends for our annual Registration Trends Report with Running USA. And stay tuned for an updated report coming in February.