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RunSignup Referral Rewards Program is one of the best ways to increase viral participation. You can reward participants to promote your race by offering them partial or full refunds when they get X number of their friends to sign up for your…
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Referrals can be one of the single most powerful marketing tools for your race, making up 7-13% of total registrations for races with referral rewards activate. To maximize the program, your runners have to: The Mighty Mud Dash in Texas (www.mightymuddash.com) is…
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You can now add Referral Codes to Registrations. This happens when you get called up by a participant who says they referred a friend (although the friend did not click on the referral link so the system would automatically catch it) and…
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We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Case Study focuses on RunSignUp Race Websites, the Referral Program, and the RaceDay CheckIn Mobile App. Download PDF…
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With the release of our Automated Referral Rewards program, some race directors have been approached by participants wanting to get credit for a registration. This may come about because they did not share their specific link with the referral tag, or they talked with…
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RunSignup’s Referrals 2.0, released in late January, has been impressing races with strong early ROI results. The program allows for an automated refund of a set amount for Referrers who successfully refer a pre-determined number of registrants (as set by the Race…
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The next time you hear that viral word of mouth marketing does not pay off for a race, show them this page (or you hear silly people say a registration vendor can’t have an impact on race registration). We have had a…
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We have added the capability to direct Referrals to your own URL. To get the referral codes to work, you will need to check for a GET parameter of “raceRefCode” in your site’s URL. Then, when outputting the widget code, you will need to add…
Read MoreWith the release of Referrals 2.0, there is an opportunity to send reminders to participants to share with their friends. The integrated RunSignup Email system is perfect for this, since emails are generated right from the database. So you can add Placeholders to…
Read MoreAs part of the Referrals 2.0 release, participants can now receive an automatic coupon to share with their friends and family to encourage word of mouth marketing for your race. First, set up the Referral Tracking Set this up in the Dashboard under Promotion…
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