Instagram Link on Websites

We have added an option to include an Instagram Link on your RunSignUp generated Race Website. When someone clicks on the little Instagram link, they are directed to the Instagram page as shown in the example on the right. GO to Promotion…

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RunningUSA Conference Marketing Lessons

We were out in Denver this week for the RunningUSA Next Evolution Conference – focused on alternative races like color runs and obstacles races. There were a number of traditional races there like Pittsburgh Marathon, Colfax Marathon, Big Sur Marathon, etc. The…

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RunSignup and Google Analytics (Part Three)

At this point, you’re almost a Google Analytics and RunSignup expert. You’ve read about the basics of RunSignUp and Google Analytics, and you’ve configured your website and RunSignUp to support cross domain tracking. However, rather than linking to RunSignup for registration, you are taking advantage of…

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RunSignup and Google Analytics (Part Two)

So you’ve read about RunSignUp and Google Analytics and you realize how helpful it can be to track the web traffic related to your event. You’ve added your Google Analytics information to your RunSignUp race but you’ve got your own race website and are…

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RunSignup and Google Analytics (Part One)

Google Analytics is a free web-tracking tool, which allows owners of websites to gatherinformation about their visitors. Google Analytics is able to provide a whole host of information about a website’s traffic, everything from the number of page views and conversions, to…

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Manually Add Referred Registrations

With the release of our Automated Referral Rewards program, some race directors have been approached by participants wanting to get credit for a registration. This may come about because they did not share their specific link with the referral tag, or they talked with…

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Space Coast Marathon Loyalty Program

The Space Coast Marathon had a successful phased registration opening over the past several days.  They made use of the Loyalty Program as well as adding a Password to registration. The Loyalty Program is available under the Registration Menu on the Race Dashboard and allows you to…

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RunSignup Referrals Program Returns Strong ROI Results

RunSignup’s Referrals 2.0, released in late January, has been impressing races with strong early ROI results. The program allows for an automated refund of a set amount for Referrers who successfully refer a pre-determined number of registrants (as set by the Race…

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Referral Rewards Deliver Large ROI

The next time you hear that viral word of mouth marketing does not pay off for a race, show them this page (or you hear silly people say a registration vendor can’t have an impact on race registration). We have had a…

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Referral Rewards – Using your own URL

We have added the capability to direct Referrals to your own URL. To get the referral codes to work, you will need to check for a GET parameter of “raceRefCode” in your site’s URL.  Then, when outputting the widget code, you will need to add…

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