In our race marketing guide, we covered email as one of the four pillars of growing your event — and for good reason. According to the 2025 RaceTrends Report, 12% of registration dollars are directly attributed to email marketing. But sending effective…
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UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
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Use data replacement tags to personalize your emails and show your understanding and appreciation of your participant’s relationship with your event and organization. With just a few clicks — or by typing a percent sign (%) — you can dynamically insert participant-specific…
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Email is one of the most effective tools event directors have to promote events, engage participants, and build lasting communities. RunSignup’s Email v2 system was built specifically to support event marketing at scale—while handling the complex technical details behind the scenes. As…
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As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Email V2 has become one of the most powerful tools across our platform — helping events communicate more efficiently, creatively, and effectively with their participants. From pre-event reminders and fundraising updates to ticket confirmations and member newsletters, customers are using Email V2…
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You can now set a custom reply to for Volunteer Emails. This allows volunteers to email with an address that is not the main race contact. There is an overall setting to apply to all Volunteer emails. In addition, you can override…
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Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
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This is the second class in our Back to School series reviewing the key content and updates from the last year before you dive into the busy fall race season. This class covers using RunSignup’s free and unlimited email marketing to communicate…
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When you’re setting up your race it’s easy to get tripped up by the different ways your event connects to social media. Two of the most common features – Social Links and Social Sharing – sound similar but serve very different purposes….
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