Every race director wants more registrations, but “just market it more” isn’t a plan. At RunSignup University 2026, Bryan Jenkins walked race directors through a session on how to create a marketing plan — one with pricing strategy, referral programs, community partnerships,…
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If you’ve ever wanted to offer a race registration discount or incentivize word-of-mouth sign-ups for your race, you’ve probably run into two options in RunSignup: coupon codes and referral links. They might seem interchangeable at first, but they serve different purposes —…
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We know referral programs work. But, if you’re investing time and money into a referral program, it makes sense that you’ll want to maximize the results. But the truth is, there isn’t really a one-size fits all referral program that works best…
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We first released automated referral rewards in 2016. A decade later, it’s still consistently one of the best ways a race can boost registrations and reach new runners. Because of that, we incorporate referral rewards into our setup recommendations. However, not all…
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Can RunSignup Market My Race? It’s one of the first questions race directors ask — and it’s a fair one. You’re investing time, money, and energy into your event, and you want to know whether the platform you’re trusting with your registrations…
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Growing a race takes more than a great course and a well-stocked finish line. It takes a consistent, strategic approach to marketing — one that builds awareness, drives registrations, and brings runners back year after year. The good news? RunSignup gives you…
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UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
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As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
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As a race director, you’ve built a successful race and have a solid pricing model. Now, you’re ready to grow and expand your event! RunSignup offers a range of free marketing tools that race directors can take advantage of. Today, we’re going…
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