Three Ways to Engage Past Participants

In the business world there’s a commonly cited stat about how it costs five times more money to attract a new customer than it does to retain a current one. Some refer to it as a “leaky bucket.” The moral of the…

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Development Progress in Early 2024

We have all company meetings every 2-3 weeks where different departments share their progress over the past 10-12 weeks. Over the past two weeks we had our Platform team and then our Event Day development teams present, and we thought we would…

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5 Ways Small Races Can Grow Registration

Smaller races had a big year in 2023. According to our Race Trends Report events with less than 500 participants grew by around 14%, while large events actually declined by 16%. There’s a lot to love about smaller events, but they also…

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What the Data Says About Improving Race Participation

Unless you host something like the New York City Marathon, chances are you want more people at your event. And with race participation numbers getting back to pre COVID levels in 2023, there’s a lot of opportunity to attract new people to…

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Growing Your Race with Club Partners

Races are now able to use new tools to partner with local Running, Cycling and Triathlon Clubs to grow their race. Many running, cycling and triathlon clubs use RunSignup and our Next Gen Membership system. Races can approach local clubs and suggest…

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2024 RunSignup Product Roadmap

One of our Year End Wrap-up Blogs. Others include 2023 Year in Review, 2023 RunSignup Product Recap, 2023 GiveSignup Product Recap, 2023 TicketSignup Product Recap, 2023 Infrastructure Report, 2024 Company Strategy, 2024 RunSignup Roadmap, 2024 GiveSignup Roadmap, 2024 TicketSignup Roadmap. We continue on our path to roll out “Next Gen”…

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Single and Multi-Event Reporting for Google Analytics 4

In February, we announced support for Google Analytics 4. This is a significant improvement providing new reports, moving to an event based system and improved user tracking among other improvements. In July 2023, Google Analytics stopped processing data for its old universal…

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