2023 Top 100 Largest Races

We assembled a preliminary list of the 2023 top 100 largest races that were timed. We have been accumulating this list for a couple of years (see 2018, 2019, and 2022). This year, we also added data around the largest individual distances. There is no single aggregator of timing data, and while we try to be thorough, we may have missed some races or found incomplete data. If you see missing or incorrect data, please let us know at eric@runsignup.com.

A few notes:

  • This data is total finishers based on public results data for all events for each race weekend (eg. total of 5K, 10K, Half and Full).
  • This data does not include untimed events. Many large P2P events and untimed Turkey Trots are not included.
  • We likely missed some races! This report is very manual and we expect to make additional updates. Please email eric@runsignup.com with any corrections or additions (and thanks to Eric Cone for collecting and collating the data!).The mot recent updates were made on 1/29 at 2:30pm ET.

2023 Top 100 Largest Races List

The finisher totals for this list look significantly better than a year ago, but the impact of the pandemic on the largest races lingers. Consistently, large races (over 5,000 participants) have lagged behind 2019 registration, even as small races exceed pre-pandemic participation.

While many of the individual races in the top 100 have seen growth, you can see the shrinking of large races overall through a few stats:

  • In 2023, the top 100 list had 1,613,108 participants. That’s more than the 1,389,528 participants in the top 100 2022 races, but trails the 1,874,586 from the 2019 list. That’s a decline of 14%.
  • In 2019, the 100th largest race had 9,456 participants. In 2023, it was just 7,233.
  • In 2019, 33 races exceeded 20,000 participants. In 2023, 26 races exceeded 20,000 participants.
  • 88 of the 98 races that also had a 2022 event grew their attendance over the last year.
  • 33 of the 93 races that also had a 2019 event grew their attendance compared to 2019.

2023 Top 100 Largest Races

2023 Rank202320222019Change ’19-’23Change ’22-’23NameLocationRegistration Provider 2023
161,48058,85253,51915%4%TCS New York City Marathon + Dash to the Finish Line 5KNew York City, NYIn-House
257,64042,78445,85226%35%Bank of America Chicago Marathon + 5KChicago, ILHaku
339,90634,54542,342-6%16%Walt Disney World Marathon WeekendLake Buena Vista, FLHaku
437,55734,87760,636-38%8%AJC Peachtree Road RaceAtlanta, GAHaku
535,44532,99735,1271%7%Boston Marathon + BAA 5KBoston, MAIn-House
635,00728,58241,197-15%22%Bolder BoulderBoulder, COConfigio
729,94619,86031,325-4%51%Flying Pig Marathon WeekendCincinnati, OHRace Roster
828,39421,89825,72910%30%Philadelphia Marathon, Half Marathon, and Rothman Institute 8KPhiladelphia, PARace Roster
928,02520,47434,565-19%37%Blue Cross Broad Street RunPhiladelphia, PARunSignup
1026,28723,65732,362-19%11%Disney Princess Half MarathonOrlando, FLHaku
1126,06818,82132,285-19%23,426Hot Chocolate Run – ChicagoChicago, ILEnMotive
1225,77321,01834,832-26%23%Lilac Bloomsday RunSpokane, WAClick Management
1325,54422,59025,1681%13%Wine & Dine Half Marathon WeekendOrlando, FLHaku
1425,41618,82426,818-5%35%RBC Brooklyn Half MarathonBrooklyn, NYIn-House
1524,76922,35624,6590%11%United Airlines NYC HalfNew York, NYIn-House
1624,38521,92226,967-10%11%Honolulu MarathonHonolulu, HIReal Buzz
1723,63616,75020,14017%41%Pittsburgh MarathonPittsburgh, PARace Roster
1823,52021,47824,709-5%10%Chevron Houston Marathon / Aramco Half Marathon / ABB 5KHouston, TXHaku
1922,61216,71620,35811%35%Credit Union Cherry Blossom Ten MileWashington, DCMarathonGuide
2022,36516,02529,187-23%40%Cooper River Bridge RunCharleston, SCRace Roster
2121,79716,78117,93022%30%Rock ‘n’ Roll San DiegoSan Diego, CAActive
2221,62820,3976%runDisney Springtime Surprise WeekendOrlando, FLHaku
2320,91813,36217,58719%57%San Francisco MarathonSan Francisco, CARunSignup
2420,56623,28228,701-28%-12%Rock ‘n’ Roll Las VegasLas Vegas, NVActive
2520,38316,78126,106-22%21%Marine Corps MarathonWashington, DCHaku
2620,20118,94419,7023%7%St. Jude Memphis Marathon WeekendMemphis, TNBlackbaud
2719,52116,77220,781-6%16%Bank of America Shamrock ShuffleChicago, ILHaku
2818,20914,18223,060-21%28%Pat’s RunTempe, AZRunSignup
2918,00912,70119,216-6%42%St. Jude Rock ‘n’ Roll NashvilleNashille, TNActive
3017,70414,69619,535-9%20%Lifetime Miami Marathon, Half Marathon & Tropical 5KMiami, FLChronoTrack Live
3117,58312,00825,107-30%46%Army Ten MilerWashington, DCActive
3217,14416,330-27%5%Oneamerica 500 Festival Mini-MarathonIndianapolis, INRunSignup
3316,80912,30826,096-36%37%Los Angeles MarathonLos Angeles, CAActive
3416,80313,3439,51877%26%BMW Dallas MarathonDallas, TXRace Roster
3516,6619,83018,852-12%69%The Cowtown MarathonFort Worth, TXRace Roster
3616,55412,65918,806-12%31%Detroit Free Press MarathonDetroit, MIEnMotive
3716,3798,42510,75052%94%OC Marathon, Half Marathon, and 5KNew Port Beach, CARunSignup
3816,3587,00618,957-14%133%Grandma’s Marathon – Garry Bjorklund Half MarathonDuluth, MNRace Roster
3916,30517,70219,965-18%-8%Yuengling Shamrock Marathon, Half Marathon, and 8KVirginia Beach, VAHaku
4015,41512,47426,476-42%24%Gasparilla Distance Classic Race WeekendTampa, FLRace Roster
4115,38815,07616,864-9%2%Applied Materials Silicon Valley Turkey TrotSan Jose, CARunSignup
4215,09113,65011%Bay Bridge RunAnnapolis, MDRunSignup
4314,98312,12920,170-26%24%Ukrop’s Monument Avenue 10KRichmond, VARunSignup
4414,7693,761293%JP Morgan Corporate Challenge- NYNew York, NYIn-House
4514,56012,35815,382-5%18%Richmond Marathon, Half Marathon, and 8KRichmond, VARunSignup
4613,99212,54012%Hood To CoastSeaside Beach, OregonIn-House
4713,38212,36512,7525%8%Rock ‘n’ Roll San AntonioSan Antonio, TXActive
4813,37910,15413,914-4%32%Ascension Seton Austin Marathon, Half Marathon & 5KAustin, TXEventDog
4913,20411,734cancelled13%Statesman Capitol 10KAustin, TXEnMotive
5013,00911,41312,6163%14%Gate River RunJacksonville, FLRace Roster
5112,9619,48313,130-1%37%Rock ‘n’ Roll DCWashington, DCActive
5212,8399,06611,31413%42%Rocky RunPhiladelphia, PAActive
5312,4188,47014,348-13%47%Oklahoma City Memorial MarathonOklahoma City, OKHaku
5412,33911,27313,333-7%9%Santa Cruz to Capitola Wharf to Wharf RaceSanta Cruz, CARace Roster
5512,21310,23213,106-7%19%Detroit Thanksgiving Parade Turkey TrotDetroit, MIUSA and Motion
5611,88711,36012,414-4%5%New Balance Bronx 10 MilerNew York, NYIn-House
5711,85816,78218,336-35%-29%Bay to BreakersSan Francisco, CALets Do This
5811,73519,3275,794103%-39%NYCRUNS Brooklyn Marathon & HalfNew York, NYIn-House
5911,5608,8749,45622%30%Long Beach Marathon and Half MarathonLong Beach, CAActive
6011,5508,67311,3961%33%Surf City USA Marathon and Half MarathonHuntington Beach, CAActive
6111,53411,14313,510-15%4%Wheeler Mission Drumstick DashIndianapolis, INRunSignup
6211,4399,8517,84546%16%Denver Colfax MarathonDenver, CORace Roster
6311,35510,54811,854-4%8%NYRR Queens 10KQueens, NYIn-House
6411,0469,53411,912-7%16%Buffalo Niagara YMCA Turkey TrotBuffalo, NYRunSignup
6510,95011,92112,948-15%-8%Rock ‘n’ Roll – ArizonaPhoenix, AZActive
6610,8639,12412,530-13%19%Columbus MarathonColumbus, OHRunSignup
6710,71211,52016,182-34%-7%Indianapolis Monumental MarathonIndianapolis, INHaku
6810,5708,60010,4032%23%The Spring Lake 5 MilerSpring Lake, NJRunSignup
6910,2428,41613,942-27%22%Crescent City ClassicNew Orleans, LARunSignup
7010,1658,8708,04026%15%California International MarathonSacramento, CARace Roster
7110,1378,34815,569-35%21%Utica Boilermaker Road RaceUtica, NYRunSignup
729,98410,06017,020-41%-1%Baltimore Running FestivalBaltimore, MDRunSignup
739,9068,75810,723-8%13%Shamrock Run PortlandPortland, ORActive
749,5908,3609,956-4%15%Manchester Road RaceManchester, CTRace Roster
759,4656,1158,55611%55%Thanksgiving Day RaceCincinnati, OHGetMeRegistered
769,4537,8239,972-5%21%NYRR Staten Island Half MarathonNew York, NYIn-House
779,25917,768-48%Lexus Corporate Run – MiamiMiami, FLHaku
789,1988,60911,544-20%7%Falmouth Road RaceFalmouth, MARace Roster
799,1474,5558,7125%101%Rose Bowl Half Marathon & 5KSanta Monica, CAHaku
808,5946,0979,647-11%41%Quad City Times BixDavenport, IAHaku
818,5868,5129,276-7%1%New Balance 5th Avenue 1 MilerNew York, NYIn-House
828,5726,8519,673-11%25%Thanksgiving Day Half Marathon, 5K, Mile & DashAtlanta, GAHaku
838,5356,5906,90024%30%Big House 5KAnn Arbor, MIRunSignup
848,4758,3298,536-1%2%Lifetime Chicago Half Marathon & 5K presented by HOKAChicago, ILChronoTrack Live
858,3766,0627,9715%38%Rock ‘n’ Roll San JoseSan Jose, CAActive
868,3717,4028,880-6%13%NYRR New York Mini 10KNew York, NYIn-House
878,3586,7715,35656%23%Mile High United Way Turkey TrotDenver, COEvents.com
888,3297,2508,0004%15%Dana Point Turkey TrotDana Point, CAActive
897,9356,5446,83516%21%CPI Security Charlotte Turkey TrotCharlotte, NCRunSignup
907,8295,1448,003-2%52%BAA 10KBoston, MAIn-House
917,7908,1656,10928%-5%Run as One 4MilerNew York, NYIn-House
927,7117,87810,817-29%-2%Hot Chocolate Run – DallasDallas, TXEnMotive
937,5186,0789,761-23%24%Kentucky Derby Festival MarathonLouisville, KYRunSignup
947,4575,5454,04884%34%Race to Deliver 4M to Benefit God’s Love We DeliverNew York, NYIn-House
957,3914,78954%JP Morgan Corporate Challenge- ChicagoChicago, ILIn-House
967,319Hot Chocolate Run – PhoenixPhoenix, AZEnMotive
977,3106,6849,636-24%9%HAP CareSource CRIM Festival of RacesFlint, MIRace Roster
987,2886,9155,00646%5%O’Side Turkey TrotOceanside, CARace Roster
997,2778,0159,457-23%-9%Hot Chocolate Run – AtlantaAtlanta, GAEnMotive
1007,2336,0898,702-17%19%Publix Atlanta Marathon WeekendAtlanta, GAHaku

Registration Platforms and the Top 100

Two thirds of all the races in the top 100 use one of four major registration platform.

  • RunSignup leads with the most races in the top 100 list. This is in line with RunSignup’s overall endurance market share of ~40%, with more than 9 million participants in 28,000 races in 2023.
  • Haku heavily targets larger races with a strategy that includes building custom solutions and providing on-site personnel. This is a less scalable, higher cost model that some large races believe they need.
  • Active retains a foothold in the large race industry through their Rock ‘n’ Roll series, despite discontinuing a number of races in the past few years (see “What’s Changed Since 2019“).
  • Race Roster made an aggressive pricing push over the last few years in attempt to grow their business. While they did win several large races, their total in the top 100 (14) remains the same as it was in 2022, and they have recently increased their pricing structure for most races.
  • Additionally, 15 races used some type of custom, in-house software.

As Bob discussed in his blog on Company Strategy for 2024, RunSignup’s focus is on remaining the clear technology leader through software for timers, next-generation race websites, free email with flexible list creation and management, and more. We hold ourselves accountable to our customers with a “No Contracts” philosophy that ensures customers can always choose the technology that’s best for their event.

What’s Changed Since 2022

There are 11 new races in the top 100. These include:

  • 9 races that were still limited by COVID restrictions or unease in 2022
  • 1 new race in the Hot Chocolate Series
  • A corporate run that was cancelled for several years before re-emerging with a new title sponsor in 2023.

New Races to The Top 100 List (Compared to 2022)

Race2022 Total2023 Total2023 Rank
JP Morgan Run – NY3,76114,76944
Lexus Corporate Run9,25978
Rose Bowl Half Marathon & 5K4,5559,14780
Quad City Times Bix6,0978,59481
BAA 10K5,1447,82991
Hot Chocolate Run – Phoenix7,67694
Kentucky Derby Festival Marathon6,0787,51895
Race to Deliver 4M to Benefit God’s Love We Deliver5,5457,45796
JP Morgan Run – Chicago4,7897,39197
Publix Atlanta Marathon Weekend6,0897,233100

Most races that were replaced in the top 100 were lower-ranked 2022 events that fell slightly below the 2023 threshold. In many cases, with relatively stable registration in 2022 and 2023 still dropped off the list because of growth to other events. Additionally, one dropped race was a discontinued Rock ‘n’ Roll Race – the only permanently cancelled event from the 2022 top 100. The highest ranked event to drop off the list was the Medtronic Twin Cities Marathon & Medtronic TC 10 Mile. Twin Cities was forced to cancel their 2023 event due to weather.

Races from the 2022 Top 100 List That Dropped Off in 2023

Race2022 Rank2022 Total2023
Medtronic Twin Cities Marathon & Medtronic TC 10 Mile2218,466Weather Cancellation
Hot Chocolate Run – San Francisco5310,9006,786
Rock ‘n’ Roll Washington609,618Discontinued
NYRR – Front Runners New York LGBT Pride Run 4M8670287,024
Seattle Cherry Blossom Run886,9246,103
Skyway 10K916,8076,804
NYRR – Achilles Hope & Possibilities 4M936,7226,750
Hot Chocolate Run – Denver956,5986,471
NYRR Grete’s Great Gallop 10K986,5336,975
Christie Clinic Illinois Marathon & Half Marathon996,2266,790

What’s Changed Since 2019

Looking at the 2023 list compared to 2019 gives an indication of market shifts over the last years. Races that dropped off the list include:

  • 1 weather cancellation (same one from the 2022 list) & 1 race that was always intended to be one year only.
  • 6 discontinued races from large race organizations, including 5 in the Rock ‘n’ Roll series and one from Disney.
  • 11 races that continued in 2023, but are not as big as they were in 2019.
  • 1 race was virtual; we stopped including virtual after 2020.

Races from the 2019 Top 100 List That Dropped Off by 2023

Dropouts from 2019
Race2019 Rank2019 Total2023
Tunnel to Viaduct 8K2025,244One Year
Star Wars – The Dark Side Weekend2623,668Discontinued
The Great Pumpkin Run4118,091Virtual
Medtronic Twin Cities Marathon & Medtronic TC 10 Mile4217,796Weather Cancellation
Rock ‘n’ Roll Chicago5613,823Discontinued
Rock ‘n’ Roll Seattle5713,789Discontinued
Crazylegs Classic6013,2804,729
Rock ‘n’ Roll New Orleans6213,063Discontinued
Fargo Marathon6812,3996,891
Great Aloha Run7211,8156,703
Rock ‘n’ Roll Savannah7611,273Discontinued
Christie Clinic Illinois Marathon & Half Marathon7711,1416,790
Rock ‘n’ Roll Philadelphia7911,081Discontinued
The Giant Race8210,6002,496
Pittsburgh Great Race8310,5546,093
The Ohio State 4 Miler8610,1107,125
Hot Chocolate Run – Columbus8910,4977,132
Hot Chocolate Run – Seattle898,8775,732
Hot Chocolate Run – San Diego969,5986,605
Air Force Marathon989,4616,141

Largest Single Events in 2023

This is a new section of this report, looking for at the largest single distances across the country. For example, we review just the 10K of race weekends instead of all distances. As with the main report, we attempt to be thorough, but likely have missed some events. Please send any corrections.

Top 25 Largest Single Distances

Rank2023 TotalRaceEventCityDistancePlatform
151,348TCS New York City Marathon + Dash to the Finish Line 5KNew York City MarathonNew York, NYMarathonIn-House
248,416Bank of America Chicago Marathon + 5KChicago MarathonChicago, ILMarathonHaku
337,557AJC Peachtree Road RaceAJC Peachtree 10K Road RaceAtlanta, GA10KHaku
434,974Bolder BoulderBolder Boulder 10KBoulder, CO10KConfigio
528,025Blue Cross Broad Street RunBroad Street 10 MilerPhiladelphia, PA10MRunSignup
626,621Boston Marathon + BAA 5KBoston MarathonBoston, MAMarathonIn-House
725,773Lilac Bloomsday RunBloomsday 12KSpokane, WA12KClick Management
825,416RBC Brooklyn HalfBrooklyn Half MarathonBrooklyn, NYHalf MarathonIn-House
924,769United Airlines NYC HalfNYC Half MarathonNew York, NYHalf MarathonIn-House
1022,336Cooper River Bridge RunCooper River 10KCharleston, SC10KRace Roster
1119,521Bank of America Shamrock ShuffleShamrock Shuffle 8KChicago, IL8KHaku
1218,209Pat’s RunPat’s Run 4.2 MileTempe, AZ4.2 MileRunSignup
1317,673Hot Chocolate 15K/5K – ChicagoHot Chocolate 5K – ChicagoChicago, IL5KEnMotive
1417,583Army Ten MilerArmy 10 MilerWashington, DC10MActive
1516,809Los Angeles MarathonLos Angeles MarathonLos Angeles, CAMarathonActive
1616,740Credit Union Cherry Blossom Ten MileCherry Blossom 10 MilerWashington, DC10MMarathonGuide
1715,344Walt Disney World Marathon WeekendWalt Disney World Half MarathonOrlando, FLHalf MarathonHaku
1815,140Honolulu MarathonHonolulu MarathonHonolulu, HIMarathonReal Buzz
1915,091Bay Bridge RunBay Bridge 10KAnnapolis, MD10KRunSignup
2014,983Ukrop’s Monument Avenue 10KMonument Ave 10KRichmond, VA10KRunSignup
2114,769JP Morgan Corporate Challenge – NYCorporate ChallengeNew York, NY3.5 MCustom
2214,549Disney Princess Half MarathonDisney Princess Half MarathonOrlando, FLHalf MarathonHaku
2314234Oneamerica 500 Festival Mini-Marathon500 Festival Half MarathonIndianapolis, INHalf MarathonRunSignup
2414,225Rock ‘n’ Roll – San DiegoRock ‘n’ Roll San Diego Half MarathonSan Deigo, CAHalf MarathonActive
2513992Hood To CoastRelay UltraSeaside Beach, OregonRelay UltraIn-House

Top 10 5K’s

2023 TotalRaceEventCityDistancePlatform
117673Hot Chocolate 15K/5K – ChicagoHot Chocolate 5K – ChicagoChicago, IL5KEnMotive
210934Applied Materials Silicon Valley Turkey TrotSilicon Valley Turkey Trot 5KSan Jose, CA5KRunSignup
310132TCS New York City Marathon + Dash to the Finish Line 5KDash to the Finish Line 5KNew York, NY5KIn-House
49259Lexus Corporate RunCorporate RunMiami, FL5KHaku
59224Bank of America Chicago Marathon + 5KChicago 5KChicago, IL5KHaku
68824Boston Marathon + BAA 5KBAA 5KBoston, MA5KIn-House
78606Detroit Thanksgiving Day Parade Turkey TrotDetroit Turkey Trot 5KDetroit, MI5KUSA and Motion
88535Big House 5KBig House 5KAnn Arbor, MI5KRunSignup
98380Rocky RunRocky Run 5KPhiladelphia, PA5KActive
107876Hot Chocolate Run – St LouisHot Chocolate 5K – St LouisSt Louis, MO5KEnMotive

Top 10 10K’s

2023 TotalRaceEventCityDistancePlatform
137557AJC Peachtree Road RaceAJC Peachtreek 10K Road RaceAtlanta, GA10KHaku
234974Bolder BoulderBolder Boulder 10KBoulder, CO10KConfigio
322336Cooper River Bridge RunCooper River 10KCharleston, SC10KRace Roster
415091Bay Bridge RunBay Bridge 10KAnnapolis, MD10KRunSignup
514983Ukrop’s Monument Avenue 10KMonument Ave 10KRichmond, VA10KRunSignup
613,259Statesman Capitol 10KCap 10KAustin, TX10KEnMotive
711967Wine & Dine Half Marathon WeekendWine & Dine 10KOrlando, FL10KHaku
811868Walt Disney World Marathon WeekendWalt Disney World 10KOrlando, FL10KHaku
911738Disney Princess Half MarathonDisney Princess Enchanted 10KOrlando, FL10KHaku
1011355NYRR Queens 10KQueens 10KNew York, NY10KIn-House

Top 5 10 Milers

2023 TotalRaceEventCityDistancePlatform
128025Blue Cross Broad Street RunBroad Street 10 MilerPhiladelphia, PA10MRunSignup
217583Army Ten MilerArmy 10 MilerWashington, DC10MActive
316740Credit Union Cherry Blossom Ten MileCherry Blossom 10 MilerWashington, DC10MMarathonGuide
411887New Balance Bronx 10 MilerBronx 10 MilerNew York, NY10MIn-House
511770runDisney Springtime Surprise WeekendDisney Pixar Toy Story 10 MilerOrlando, FL10MHaku

Top 10 Half Marathons

2023 TotalRaceEventCityDistancePlatform
125416RBC Brooklyn HalfBrooklyn Half MarathonBrooklyn, NYHalf MarathonIn-House
224769United Airlines NYC HalfNYC Half MarathonNew York, NYHalf MarathonIn-House
315344Walt Disney World Marathon WeekendWalt Disney World Half MarathonOrlando, FLHalf MarathonHaku
414549Disney Princess Half MarathonDisney Princess Half MarathonOrlando, FLHalf MarathonHaku
514234Oneamerica 500 Festival Mini-Marathon500 Festival Half MarathonIndianapolis, INHalf MarathonRunSignup
614,224Rock ‘n’ Roll – San DiegoRock ‘n’ Roll San Diego Half MarathonSan Deigo, CAHalf MarathonActive
713577Wine & Dine Half Marathon WeekendWine & Dine Half MarathonOrlando, FLHalf MarathonHaku
813007Philadelphia Marathon, Half Marathon, and Rothman Institute 8KPhiladelphia Half MarathonPhiladelphia, PAHalf MarathonRace Roster
912797Chevron Houston Marathon / Aramco Half Marathon / ABB 5KAramco Half MarathonHouston, TXHalf MarathonHaku
1012574Lifetime Miami Marathon, Half Marathon & Tropical 5KMiami Half MarathonMiami, FLHalf MarathonChronoTrack Live

Top 10 Marathons

2023 TotalRaceEventCityDistancePlatform
151348TCS New York City Marathon + Dash to the Finish Line 5KNew York City MarathonNew York, NYMarathonIn-House
248416Bank of America Chicago Marathon + 5KChicago MarathonChicago, ILMarathonHaku
326621Boston Marathon + BAA 5KBoston MarathonBoston, MAMarathonIn-House
416809Los Angeles MarathonLos Angeles MarathonLos Angeles, CAMarathonActive
515140Honolulu MarathonHonolulu MarathonHonolulu, HIMarathonReal Buzz
612694Walt Disney World Marathon WeekendWalt Disney World MarathonOrlando, FLMarathonHaku
711439Philadelphia Marathon, Half Marathon, and Rothman Institute 8KPhiladelphia MarathonPhiladelphia, PAMarathonRace Roster
89191California International MarathonCalifornia International MarathonSacramento, CAMarathonRace Roster
98225Marine Corps MarathonMarine Corps MarathonWashington, DCMarathonHaku
106716Grandma’s Marathon – Garry Bjorklund Half MarathonGrandma’s MarathonDuluth, MNMarathonRace Roster

Summary

Most races are small. In our upcoming 2023 Trends Report, we found:

  • 95% of all event distances have fewer than 500 participants
  • The majority of participants (58%) take part in a race with fewer than 1,000 registrants.
  • The 1,633,244 total participants is likely only 6% of total participants. For example RunSignup’s total 8,496,591 registrations is 5X the whole Top 100.
  • Another stat to show the broad, distributed nature of the endurance community is that the 1,664,940 of the Top 100 is less than twice the 920,000 runners across 833 races just on the RunSignup platform on Thanksgiving 2023.

Regardless, large events have an outsized impact on the perception of the running industry and hold a unique cultural position.

While much of the endurance industry has seen a full recovery from the pandemic, large events on average have struggled to regrow to 2019 levels. Of the races on this list that also held an event in 2019, participation still lags behind by 8%. Continued concerns about travel costs, disruptions to racing traditions, and reduced budgets for large races are likely still contributing to the decline in numbers. However, it does appear that big races are still on the upswing – races on this list that also held a 2022 event saw an average participation increase of 22%.

Looking ahead, races need to continue to rebuild personal connections with runners – a challenge, when you have tens of thousands of runners. Extend your race experience with local training groups, repeat interactions with existing running clubs, and beginner outreach. Then, look to new forms of social media, email with personalization, easy distribution of photographic and video media from your events, and automated marketing programs to help increase your reach with limited manpower. We will continue to support your events through free and easy technology, with many upgrades to come in 2024.

Subscribe to Our Blog

Customize Lists...
Loading