At RunSignup, we believe in continuous improvement. That means 2,000+ software releases each year bringing new features and upgraded technology options. While that’s great for events, we know it can be a challenge to keep up with every new release! To help, we’re picking just the biggest updates each month and sharing them here. Can’t read everything? Just read the August 2026 Top Highlights!
August 2026 Top 5 Highlights
1. RunSignup AI Product Roll-Out
After months of building a secure, scalable AI infrastructure, RunSignup is rolling out a full suite of AI-powered tools for both race directors and participants — from an AI Contact Us form and upgraded chatbot to AI Insights, AI Reporting, and AI Dashboard Actions, with more on the way.
2. SMS Marketing Coming to RunSignup
Email has been the backbone of race marketing for years, but with nearly three-quarters of race website traffic now coming from a phone, RunSignup is adding SMS marketing to give race directors a direct line to participants right in their pocket.
3. RaceDay Scoring V6: Unprecedented Speed
Built on a multi-year architecture rebuild in Rust, RaceDay Scoring V6 operates as a self-driving data engine that handles heavy background processing in sub-50 milliseconds — keeping the interface lightning-fast and instantly responsive even at your largest events.
4. Volunteer V2 Limited Beta
Volunteer V2 is a brand-new standalone product — no longer buried inside a race dashboard — giving event directors a dedicated volunteer management platform with its own dashboard, critical gap reporting, AI-assisted content tools, and the flexibility to tie across multiple races and ticket events.
5. From $170,000 to $718,000: How LivFree’s 24 Hour Adult Hockey Marathon Grew Into a 6-State Movement
See how LivFree turned one family’s mission into a multi-state fundraising movement — growing their flagship 24-hour adult hockey marathon from $170,000 to $718,000 raised as the organization celebrates its 10th anniversary this October.
Bonus: RunSignup AI in Action
RunSignup has been building toward this moment for years — and August is when it all starts coming together for event directors. These two videos show exactly how RunSignup AI is already working on real events to answer participant questions, reduce customer service emails, and keep your race information accurate in real time.
AI Chatbot
AI Contact Us Form
More Learnings
Have time for more? Continue learning with these blogs:
Make Your Value Visible: How Timers Can Close the Perception Gap
Races don’t leave because of bad timing — they leave because a competitor told a better story. Part 2 of the Keep Your Races series shows timers how to document, quantify, and communicate the full value of what they bring to every event.
NEW: Photo-Based Timing Reads for Timers
Using phones or tablets you already have on hand, timers can now deliver photo-based timing reads as a backup stream — putting big-race technology within reach of every race budget, with visual confirmation built directly into the scoring workflow.
FanIQ One + RunSignup Partnership for Social Automation
RunSignup is partnering with FanIQ One to give event organizers a new option for automating paid social media marketing across Facebook, Instagram, Snapchat, and TikTok — with pre-built race playbooks, customizable video templates, and closed-loop reporting tied directly to your registrations.
Event Showcase for Race Websites V2
Race websites can now display a dynamic, auto-updating list of every event you produce — pulling from your own races, your timer’s events, or races within a geographic radius — with no developer time or subscription required.
Founder’s Corner: Using AI to Keep Up with Development
With RunSignup shipping hundreds of releases per month, the founder shares how he’s using AI to stay on top of every update — and what it signals about where the platform is headed.
Unlock the Power of the RaceDay CheckIn App
In 2025, 50% of all races on RunSignup used the free RaceDay CheckIn app to check in 7.3 million participants — here’s a full look at everything the app can do beyond the basics that most race directors haven’t discovered yet.