Free Email for Races — Every Race Gets Free Email, Built In

Every event on RunSignup gets free email marketing automatically — from small local 5Ks to large marathons, virtual challenges, triathlons, and peer-to-peer fundraising walks. Organizations running multiple events year-round can also use free Organization Email to reach attendees and donors across every event in one place.

Yes. Upload as many contacts as you want, send as often as you want, and it stays free — no per-contact fees, no send caps, and no tiered pricing that punishes you for growing your list. You can upload custom contact lists with historical data on top of the lists RunSignup automatically builds from your registrants and donors.

Yes. Every email you send can be customized with your race’s logo, colors, and design, so it looks like it came from your event — not from RunSignup. That branding carries through to match the look of your race website too.

The biggest difference is cost and integration. There’s no subscription fee, ever, and your email tool is already connected to your race data — registrant, volunteer, and donor lists build themselves automatically instead of needing a manual import. RunSignup even moved its own marketing emails off a paid provider (cutting costs from $50K to free) and saw deliverability improve, not decline.

Event email is built into every individual race’s dashboard and is meant for communicating with that event’s participants. Organization Email is a separate, free tool for organizations that run multiple events — it pulls attendee and donor data from all your events, so you can send year-round newsletters, cross-promote events, and announce new races without starting from scratch each time.