Among the many marketing questions facing race directors is this one: do you focus your efforts on enticing previous runners to return, or seek out new participants? In an ideal world, the answer is BOTH! However, it’s worth understanding the baseline “normal” expectation…
We have released an integration with MailChimp that automatically puts participant information into specific MailChimp lists as they sign up or are bulk imported to your race. This makes it simple for race directors who prefer to use MailChimp in addition to…
Successful race promotion goes beyond the obvious social media, race flyer, email marketing model and looks at ways to get participants more involved as de-facto ambassadors for the event. One simple option: Groups & Teams. Teams (or groups) can have a broad…
We have made it simple for fundraisers to “bring back their team” – sending them invites once your team fundraising page is complete. Set this up in your Fundraising Settings (Dashboard—>Donation—>Setup) and click on “Enable Bring Back my Team”) Once this feature…
RunSignup has become the largest endurance registration company in the US with over 15,000 races using us to register over 4.2 Million participants. Our growth continues to build as more races use us, and our technology platform grows to help races across…
We have assembled the Top 100 Road Races in a consolidated list and will be maintaining this along with our RaceTrends Report and bi-annual Registration Market reports on a continuing basis. This helps us understand the market better, and we hope it helps others as well….
A race’s website is their primary means of branding a race, the promotional tool to draw runners, and communicate with participants about important information. Many race website suffer from one or more of the following problems: RunSignup provides a free race website…
Sports Backers made the transition to RunSignup’s event management platform in 2018 to provide seamless registration to participants across its outdoor fitness events, better engage the Richmond community, and manage event day operations. RunSignup, the leader for registration, promotion, and event management in…
In addition to releasing a new company website, we launched a whole new Help Portal. Many thanks to Meredith, part of our crack UX team for coming up with a fresh look for the company website. I love the mobile look and feel…
RaceInsights now allows you to see specifically the amount of money coming from Registrations and Donations. Here is an example. Note how the table at the bottom shows the amount of each coming from website referrals and from email (you can drill…