HeatMaps for Races and Partners

We have introduced Heatmaps for Races and Partners (folks who manage multiple races). Here is an example of a small Race Series Partner Heatmap: You can see the cities where they have races and how many people relatively have signed up from…

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Pricing and Differentiating Your Race

Fueled Insights, a market research firm, recently published a report that helps races understand why they need to differentiate their race. The report is available (and highly recommended!) as a PDF below: Fueled Insights – The Fight for Runners’ Recreational Dollar One…

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Boilermaker Loyalty Program Opening

Boilermaker, the historic 15K road race in Utica, NY, opened up a Loyalty Program registration this morning at noon. They are opening up registration only to finishers of last year’s race for a week – next weekend they will open remaining slots to everyone…

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Twitter Ad Conversion Tracking

You can now track Twitter ad conversions like we have had for Google, Facebook and other ad conversion tracking. Conversion tracking allows you to match clicks from Twitter to actual sales that happen. Twitter Ads can be interesting as a low cost way…

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Loyalty Program for Priority Registrants

This year we have had several very large sell out races open registration to prior year participants in various ways. One used a password that was sent to last year’s participants that was the only way  to register for the first week….

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The Great Pumpkin Run Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Great Pumpkin Run Case Study explores the challenges of a Multi-City Race Series, Team Promoting a Race through…

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Copying Race Coupon Limit of 50,000

We have recently upped the limit to 50,000 coupons that can be copied when creating a new race with the copy feature. We also now automatically remove expired coupons, which will not count against the 50,000 limit. If your race has over 50,000…

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Affiliate Discounts

RunSignup’s Affiliate Program was designed for partners like RunningintheUSA.com who have race calendars. It allows them to easily grab all of the races on RunSignup and list them automatically on their website. We have a tracking code so we know the source of the runner coming…

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Credit Card Discounts

The Fifth Third River Bank Run went live earlier this week with a couple of unique discount offers. Since Fifth Third is one of the top 20 banks in the US with millions of customers, they wanted to offer their customers something special.  Namely…

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