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Latest Blogs on Email Marketing
How Trail Racing Over Texas Modernized Their Ultra Race Operations by Switching to RunSignup
About Trail Racing Over Texas Trail Racing Over Texas (TROT) has been getting Texans outside and moving since 2014. After being revitalized in 2022 under new ownership by ultra-runner Cal Neff and his spouse Rachel, TROT has hosted hundreds of events across…
Read MoreUTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
Read MoreEmail Data Replacement Tags: What, Why, and How?
Use data replacement tags to personalize your emails and show your understanding and appreciation of your participant’s relationship with your event and organization. With just a few clicks — or by typing a percent sign (%) — you can dynamically insert participant-specific…
Read MoreHow The Utah Human Race Managed Record Breaking Participation
Utah Food Bank has served their state since 1904, distributing tens of millions of meals annually through hundreds of partner agencies throughout the state. For the last twenty years, the Utah Human Race on Thanksgiving Day has brought Utahans together for a…
Read MoreEmail Marketing at Scale – Best Practices for Event Directors
Email is one of the most effective tools event directors have to promote events, engage participants, and build lasting communities. RunSignup’s Email v2 system was built specifically to support event marketing at scale—while handling the complex technical details behind the scenes. As…
Read MoreAsylum Pride House Welcome Walk
About the Asylum Pride House Welcome Walk Hello! I’m Chris Newcomer, the Peer-to-Peer Fundraising Lead for RunSignup | GiveSignup. I’ve been working with our nonprofit customers for almost six years, helping them make the best use of our tools and build out…
Read MoreSioux Falls Marathon – A Seamless RaceDay Integrations with Mtec Results
Overview The 2025 Sioux Falls Marathon, produced by Thomas Lee and Jerry Palleschi of the Sioux Falls Sports Authority, continues to be a standout event for runners chasing 50-state challenges. With 2,176 participants across multiple distances — Marathon, Half Marathon, 5K, and…
Read MoreWhy You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
Read MoreEmail V2 Inspiration: Real Examples from Real Customers
Email V2 has become one of the most powerful tools across our platform — helping events communicate more efficiently, creatively, and effectively with their participants. From pre-event reminders and fundraising updates to ticket confirmations and member newsletters, customers are using Email V2…
Read MoreMiller Park Zoo: Engaging the Community with Races & Events
Miller Park Zoo in Bloomington, Illinois, uses both RunSignup and TicketSignup to power their annual race and ticketed events. From a springtime Zoo Stampede to the popular Brews at the Zoo, the zoo leverages each platform’s unique tools to create seamless participant…
Read MoreCustom Reply to for Volunteer Emails
You can now set a custom reply to for Volunteer Emails. This allows volunteers to email with an address that is not the main race contact. There is an overall setting to apply to all Volunteer emails. In addition, you can override…
Read MoreMarketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
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