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New Race Directors: How to Get Started

Getting your race up and running on RunSignup is a breeze with our Race Wizard. If you have a simple setup, you may be ready to open registration after you complete the Race Wizard, but the customization options are endless. Walk through our initial setup process and then dive into our recommended next steps.

Jump to a Step:

Step 1.
Setup Registration with the Race Wizard

Setting up a run, walk, ride, or other traditional endurance event? Jumpstart your learning with our Race Wizard video playlist and then take a tour of your RunSignup Race Dashboard.

Your Race Wizard: A Walkthrough

Step 2.
Customize Your Race Website

Once you’ve created your race with the race wizard, dive into your race website to enhance the look and add custom content and pages to your race website.

Key How-To’s for Your Race Website

Step 3.
Create Your Marketing Plan

Ready for a launch? Learn how to implement a digital strategy, activate your participants as ambassadors, and track your marketing spend to optimize your results.

Key How-To’s for Your Race Marketing

Step 4.
Set Your Participant Management Parameters

Reduce your customer service with flexible options for self-serve participant management, including waitlists, deferrals, event transfers, bib exchanges, and more.

Key How-To’s for Participant Management

Step 5.
Communicate Clearly

As you prepare for registrations to come in, dive into your free email platform and draft and automate all your key emails, including the registration launch, reminders about referral programs, and pre-race details.

Key How-To’s for Email Marketing

Step 6.
Raise More for Your Cause

Whether your race is organized by a nonprofit or benefiting a local charity, most endurance events include some fundraising. Learn how to supercharge your donations – or even activate Peer-to-Peer Fundraising.

As you prepare for registrations to come in, dive into your free email platform and draft and automate all your key emails, including the registration launch, reminders about referral programs, and pre-race details.

Key How-To’s for Fundraising

Step 7.
Prepare for RaceDay

It’s (almost) game time! Connect with your timer to evaluate the RaceDay tools you need to go paperless, reduce lines, and eliminate stress before the gun goes off.

As you prepare for registrations to come in, dive into your free email platform and draft and automate all your key emails, including the registration launch, reminders about referral programs, and pre-race details.

Elements of the RaceDay Suite

General Resources for New Race Directors

Race directing can be a big job. While there is no one manual – all races are different – there are a number of industry resources that we recommend to help you learn more about the endurance industry and prepare for your event.

1. Race Director 101 from Championship Racing has a terrific checklist and detailed guide.

2. Event Director’s Education from Road Runners Club of America offers practical advice on topics like permitting and insurance. There is also an option for a paid Race Director Certification.

3. Race Director’s Hub on Facebook is a community of race directors around the world. Have a question? Ask!

4. Race Director’s HQ offers free articles, resources, and vendor listings alongside a paid membership program.

5. Runners for Public Lands has a free Race Directors Guide to help races build community and care for the environment through their events

6. Guide to Non-Binary Inclusion in Running is a free resource for race organizers who are looking to create more inclusive events for non-binary participants.

Need more help? Submit a Support Ticket for assistance! Our highly responsive Support Team is online 7 days a week.

More Blogs for New Race Directors

How to Use the RunSignup Website

RunSignup is a product-led company, and our goal is to create end-to-end technology solutions that can solve our customers problems. We invest heavily in UX to make our registration platform intuitive, but events are complicated and every race director and timer needs…

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It’s Renewal Season!

Fall race season is kicking into full swing, and races are getting ready to take registrations for the next year of their event! If you’re ready to get your event registration back up and running, but not sure if you should start…

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How to be a Race Director: 2021 Education Round-Up

With our 2021 Spring Forward Seminar we capped off a year of extensive virtual education focused on helping event professionals and nonprofits manage the uncertainty of the COVID-19 pandemic and pivot events from in-person to virtual to hybrid. Between multi-session virtual seminars and webinars…

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Renewing a Cancelled Race

Why Renew? If you made a number of edits to your (cancelled) 2020 race, it may be tempting to just start over. Don’t! Going through the steps to correctly renew your race has a number of benefits, including: Complications of 2021 Renewals Renewing is…

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Advice for First-Time Race/Challenge Directors

Virtual races aren’t really new – but with COVID-19 restrictions turning in-person events into virtual ones, experienced race directors are learning what it’s like to be a rookie director all over again. This episode of talkSIGNUP covers tips for a first-time virtual…

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Webinar Recap: Turkey Trot Master Class

Watch Webinar Recording Download RaceDay Checklist View Webinar Slides Thanksgiving Day is the largest running day in the United States! Are you ready to stand out from this crowd? Today’s webinar covered the path to Turkey Day Greatness: For a checklist of…

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Trail Running is Paving the Way for Green Running!

At the US Trail Running Conference in San Luis Obispo, California this last week the RaceJoy team got to connect with race directors and vendors in the trail running industry. We get a lot of great ideas for RaceJoy from this group and definitely…

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Becoming a Race Director

A new book just came out, Organizing a 5K, by Crystal Waters McCulough. We saw it on a post on Race Directors HQ, and ordered it and read it this past weekend. It is a great book for people thinking about putting on…

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How The Scott Coffee Run Uses RunSignup

Bob was inspired to start RunSignup based on being one of the race directors at the Scott Coffee Run. Eight years later, it is useful to see how the race makes use of RunSignup technology today (this will be a long blog…

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RunSignup Joins Race Directors Hub as a Community Partner

We’re joining with Race Directors Hub, the thriving endurance industry forum from the online resource Race Directors HQ, as a Community Partner to the Facebook group! The group was launched by Race Directors HQ editor Panos Gonos in October 2017 and has grown into Facebook’s…

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Custom Race Dashboard

We have brought the power of a Custom Dashboard we introduced a few weeks ago to our larger Partners to each and every race that uses RunSignup. Here is some of the eye candy you can customize to show just what you are looking…

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