Cross-Promote with Multi-Race Bundles

Race Directors have a powerful new way to drive registrations on RunSignup. You can now offer participants specially priced bundles of races that are featured across your race websites and easily managed from your Race Dashboard with Multi-Race Bundles. This solution lets you cross-promote and upsell your races on the front-end, with automated participant and financial management on the back-end.

After releasing the private beta version one week ago, Multi-Race Bundles are currently available to all 17,000 races using RunSignup and can be set up from your Race Dashboard.


Can I use Multi-Race Bundles?

You can use Multi-Race Bundles across any number of races where you have race director access. The bundled races can have the same or different payment accounts.

How does it work?

You create a Multi-Race Bundle to allow participants to buy a bundle of any number of races and events together in a single transaction. You can apply a % or $ discount per event, or set up prices by date.


Each race website shows the Bundle, and transaction dollars go to the race where the Bundle is purchased. Financial reports track the amount that races owe to other races. Participants are automatically added to each race, and their records show the transaction dollars allocated to that race. Full participant management features, including transfers and refunds, work. Giveaways and custom questions are asked once and stored with all races.

You can learn more about how to set up and manage Multi-Race Bundles in this blog:

How does this help me promote my races?

Multi-Race Bundles let you cross promote your race across multiple race websites. Bundled packages make this a win-win for all races, as participants are registering for Race A AND Race B in a single transaction. This lets you capture more consumer surplus, since bundles promote registration for more than one event to participants who may normally only register for one event.

You can also up-sell your races by offering participants specially priced bundles of races: “If you sign up for Race A, you can also register for Race B and receive a X%/$X discount.”

What are the benefits for my participants?

Participants will save time and money registering for multiple races. In addition to any discount or special pricing that you apply to Multi-Race Bundles, participants will have a lower processing fee when they register for multiple races in a single transaction.

How do I set this up?

You can create Multi-Race Bundles from your Race Dashboard. See this how-too for more information or contact your RunSignUp representative with any questions.

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