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Pricing Strategies
Motivate action with pricing.
Referral Rewards
Turn your participants into ambassadors.
Bringing Back Repeat Participants
Create loyalty.
Groups and Teams
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Latest Blogs on Race Marketing
Volunteers V2: FAQ
Last month we announced a Limited Beta program for RunSignup Volunteers V2. Unlike our legacy product, Race Volunteers that is accessed only from a race dashboard, Volunteers V2 is a standalone product that can be linked to events (races and ticket events)….
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SMS Marketing Coming to RunSignup
Email is the workhorse of event marketing — RunSignup/TicketSignup sent 850 million emails on behalf of our customers last year. But your participants’ attention has moved. Nearly three quarters of race website traffic now comes from a phone, and text messages get…
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Announcing the FanIQ One + RunSignup Partnership for Social Automation
Paid Social Anyone Can Run. Results Everyone Can See. RunSignup is partnering with FanIQ One to give event customers a new option for automating their social media marketing. FanIQ One is a paid social automation platform for live events that gives your…
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How to Create a Marketing Plan for Your Race
Every race director wants more registrations, but “just market it more” isn’t a plan. At RunSignup University 2026, Bryan Jenkins walked race directors through a session on how to create a marketing plan — one with pricing strategy, referral programs, community partnerships,…
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Race Registration Discounts: When to Use a Coupon Code vs. a Referral Link
If you’ve ever wanted to offer a race registration discount or incentivize word-of-mouth sign-ups for your race, you’ve probably run into two options in RunSignup: coupon codes and referral links. They might seem interchangeable at first, but they serve different purposes —…
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What Referral Program Works Best?
We know referral programs work. But, if you’re investing time and money into a referral program, it makes sense that you’ll want to maximize the results. But the truth is, there isn’t really a one-size fits all referral program that works best…
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Do Referral Rewards Programs Work?
We first released automated referral rewards in 2016. A decade later, it’s still consistently one of the best ways a race can boost registrations and reach new runners. Because of that, we incorporate referral rewards into our setup recommendations. However, not all…
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Can RunSignup Market My Race?
Can RunSignup Market My Race? It’s one of the first questions race directors ask — and it’s a fair one. You’re investing time, money, and energy into your event, and you want to know whether the platform you’re trusting with your registrations…
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4 Ways to Grow Your Race: A Complete Marketing Guide for Race Directors
Growing a race takes more than a great course and a well-stocked finish line. It takes a consistent, strategic approach to marketing — one that builds awareness, drives registrations, and brings runners back year after year. The good news? RunSignup gives you…
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UTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
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Why You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Marketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
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