In the business world there’s a commonly cited stat about how it costs five times more money to attract a new customer than it does to retain a current one. Some refer to it as a “leaky bucket.” The moral of the…
Read More
We have all company meetings every 2-3 weeks where different departments share their progress over the past 10-12 weeks. Over the past two weeks we had our Platform team and then our Event Day development teams present, and we thought we would…
Read More
Smaller races had a big year in 2023. According to our Race Trends Report events with less than 500 participants grew by around 14%, while large events actually declined by 16%. There’s a lot to love about smaller events, but they also…
Read More
There are a lot of costs associated with putting on an event. You have to pull permits, pay fees to municipalities, hire vendors for different things like food or timers for a race. All those costs add up. Some rely solely on…
Read More
Unless you host something like the New York City Marathon, chances are you want more people at your event. And with race participation numbers getting back to pre COVID levels in 2023, there’s a lot of opportunity to attract new people to…
Read More
Each year RunSignup puts together an annual Race Trends Report presenting findings from data collected on our platform throughout the year. Since we play host to tens of thousands of events, we’re uniquely positioned to find insights that may elude others. The…
Read MoreRaces are now able to use new tools to partner with local Running, Cycling and Triathlon Clubs to grow their race. Many running, cycling and triathlon clubs use RunSignup and our Next Gen Membership system. Races can approach local clubs and suggest…
Read More
One of our Year End Wrap-up Blogs. Others include 2023 Year in Review, 2023 RunSignup Product Recap, 2023 GiveSignup Product Recap, 2023 TicketSignup Product Recap, 2023 Infrastructure Report, 2024 Company Strategy, 2024 RunSignup Roadmap, 2024 GiveSignup Roadmap, 2024 TicketSignup Roadmap. We continue on our path to roll out “Next Gen”…
Read More
In February, we announced support for Google Analytics 4. This is a significant improvement providing new reports, moving to an event based system and improved user tracking among other improvements. In July 2023, Google Analytics stopped processing data for its old universal…
Read More
It’s the biggest question for any race director: how do runners find my event? Some technology platforms like Eventbrite try to pitch themselves as event marketplaces that people come to seek out events. In reality, runners don’t need another marketplace for events….
Read More