Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…
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Referral rewards have been a favorite marketing tool for RunSignup customers since their introduction in 2016. Referrals work like this: How Well do Referral Rewards Work? We know referral rewards work: we’ve seen individual races get as much as 20% of their…
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Making inroads with younger generations – like Gen Zers – is becoming increasingly important. As previous generations age out, they’re becoming a larger part of the potential pool of participants for endurance events. Currently runners 18-29 make up just under 16% of…
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Putting on a race of any size is a big task. And in some cases, smaller races require even more of organizers since they tend to have fewer resources and staff on hand to help out. In order to keep things running…
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In the business world there’s a commonly cited stat about how it costs five times more money to attract a new customer than it does to retain a current one. Some refer to it as a “leaky bucket.” The moral of the…
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We have all company meetings every 2-3 weeks where different departments share their progress over the past 10-12 weeks. Over the past two weeks we had our Platform team and then our Event Day development teams present, and we thought we would…
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Smaller races had a big year in 2023. According to our Race Trends Report events with less than 500 participants grew by around 14%, while large events actually declined by 16%. There’s a lot to love about smaller events, but they also…
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There are a lot of costs associated with putting on an event. You have to pull permits, pay fees to municipalities, hire vendors for different things like food or timers for a race. All those costs add up. Some rely solely on…
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Unless you host something like the New York City Marathon, chances are you want more people at your event. And with race participation numbers getting back to pre COVID levels in 2023, there’s a lot of opportunity to attract new people to…
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Each year RunSignup puts together an annual Race Trends Report presenting findings from data collected on our platform throughout the year. Since we play host to tens of thousands of events, we’re uniquely positioned to find insights that may elude others. The…
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