We release an annual RaceTrends Report each winter to provide a thorough assessment of the state of the endurance and fundraising events industry. This year, as event organizers adapt to new conditions, we are pulling a few key metrics each quarter to…
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Believe it or not, Turkey Trot season is coming up again! Whether you’re re-upping a legacy event or building a new community tradition, there’s no better way to build goodwill than a celebratory, family-oriented run/walk. As you build out your Turkey Trot…
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Thanksgiving Day is traditionally the largest running day of the year, with more 1.2 million runners registering for events in pre-pandemic years. In 2020, the day took a big hit as large scale events stepped back to virtual-only, family travel was reduced,…
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Money talks. Offering a discount to your event can be a significant motivator to get curious onlookers over the hump and turn them into participants. But it’s important to be strategic about your discounts and ensure you don’t undersell the value you provide. The…
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We have been doing race registration market analysis every 6 months for many years. We did special ones over the past year and a half due to COVID. Things are more back to normal now, so we will return to the previous…
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Fall race season is kicking into full swing, and races are getting ready to take registrations for the next year of their event! If you’re ready to get your event registration back up and running, but not sure if you should start…
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We are excited to announce Single Sign On (SSO) for GiveSignup.org, RunSignup.com, and the rest of our platform’s sites including: GiveSignup | RunSignup continues to invest heavily in key platform features, like financials and payments, free email marketing, free websites, and more. At the same time, many…
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We are working on a new generation of Email Marketing for our RunSignup customers. We have customers currently sending over 30 Million emails per month for free on our platform, and we want to make a significant step forward in what we…
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Dive into any online forum for race directors, like the RD Hub on Facebook, and there’s one line of discussion you’ll always find: frustration with participants who ask the same questions over and over again. Better website content can eliminate emails – and…
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Race directors everywhere are adjusting their protocols to meet local guidelines and ensure runners are safe. While there’s no “one-size-fits-all” version of what you should do, there are lessons to be learned from every event director who successfully navigates new procedures. In…
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