As race events are getting back into the swing of things, it is important to take a fresh look at the best practices for marketing a race. This recorded webinar gets back to the basics and touches on ways to get the most out of free marketing tools available at RunSignup. Topics covered include:
- Getting Back to the Basics: marketing planing, branding, differentiator
- Creating a Digital Presence: website, race video, social media sites
- Pricing Strategies: Early bird discounts, team/group pricing, referrals
- Awareness: Race calendars, traditional marketing, community outlets, cross promotion, email
- Extended Engagement: Drip campaigns, automated response emails/messages
RunSignup offers many free tools to help races support their marketing efforts and increase registrations. Contact your account manager to find out more about the ways in which your specific race can best take advantage of these free resources or check out the marketing related webinar on-demand recordings.