We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats were limited and not everyone who wanted to attend was able to.
With that in mind, we’re sharing some of the best bits from RunSignup University in weekly installments and giving access to full presentations for those interested in doing a little self-guided learning.
Think of it like an independent study course, minus the quizzes and mandatory advisor meetings.
Advanced Reporting
Right now you could argue the world is a bit data-obsessed. And that’s for good reason. Numbers are an objective measure of performance. Data can also help race directors gain a deeper understanding about any number of aspects related to a race. With those insights in hand, they’re able to create better events that hit all the right notes with participants.
Runsignup gives users access to tons of valuable data. There are the basics like participant counts and number of tickets sold, but the data goes a lot deeper than that. In this week’s independent study course we’re looking at some of the more advanced reporting tools RunSignup has to offer.
The presentation – put together by our ever astute account manager James Armington – covers a number of lesser known reports for things like participation, fundraising, finances, and more.
As always, you can access the presentation in its entirety by clicking the button below.
If you want to stick your toe in the water before diving all the way in, check out the presentation overview below.
Dashboard
Your dashboard acts as your main data hub for your event. Through it you can get access to information for things like:
- Total signups
- Total registrations
- Registrations by event
- YoY comparisons
- Registrations for the last 30 days
There are also a number of tabs at the top of your main dashboard page (overview, transactions, promotion, demographics, and registrations). Each tab also has a dropdown menu that lets you dive deeper into different areas within the larger segment.
For example, in the demographics tab you can look at registrations by age. Or, in the promotions tab there’s a dropdown option to see how your coupons are performing (if you’ve added them). Each tab has something similar, giving you the opportunity to gain even deeper insights. Along with the tabs, you can also visualize data with line graphs and other customizable charts.
Participant reports
With the participant report you’re able to see participant-related data. It shows things like refunds, deferrals, transfers, and some other items. You can choose to customize the report by selecting what fields you want to show. Further, you can save those selections to be the default for the report, and also have the option to export the data if you’d like.
Along with the standard report, there are few others that aren’t as well known or utilized. Some of those are:
- Refund report
- Transfer report
- Waiver report
- Sponsors
- Photo views
Each of these provide additional information that can be incredibly useful and insightful for event organizers.
Registration reports
Registration reports are useful to better understand registration trends. For example, through these reports you can see things like what days people registered, time of day they registered, registrations by event, as well as registrations per day. This data can help give insight on when it’s best to do things like price increases, or even potentially send out marketing messages.
Just for reference, 26% of all registrations come within 3 days of a price increase or registration closing. Setting price points can be an effective way to drive registration behavior. So, knowing when to set your price increases, and for how much, is an important part of building a profitable registration plan.
Fundraising reports
Fundraising is often a key part of many endurance events. So, keeping up with progress in that area is important. There are a few different fundraising reports you can turn to to get more detailed information.
With them you can see overall team performance, how many fundraisers have earned rewards (if you’re using that program) and donations for a given period of time. Below is a list of the different fundraising reports offered, with a brief description of each.
- Team Fundraiser report – this report is a great place to check on specific fundraisers to get a better idea of their performance.
- Fundraiser minimum report – this report is for events where there’s a fundraising minimum. It lets you see who’s hit the minimum and who hasn’t. You can also email reminders, invoice, delete or charge fundraisers (if cards are saved) to charge to meet the minimum.
- Refund report – if you’re using fundraising rewards, this report shows refunds earned by different fundraisers.
- Donation report – the donation report allows you to see donation amounts for specific periods of time. It also lets you see who the individual donors were in a given time period for an event.
Depending on what fundraising activities you’re participating in, some reports may be more relevant than others. But all are potentially useful to help you get a better idea of how your fundraising efforts are translating.
Financial reports
Similar to fundraising, there are a number of different financial reports. They cover a variety of areas, like a complete overview of most things finance-related. There’s also a report for refunds, holdbacks, adjustments, sales tax, payments, and more.
Below are a few of the different reports you can find on RunSignup:
- Financial summary – this shows an overview of things like holdbacks, refunds, and adjustments.
- Holdbacks – this shows the amount of money you have in reserves for things like rewards refunds and chargebacks. You can see the current reserve, as well as the desired reserve.
- Adjustments – this shows things like chargebacks, external additions to your refund reserve, and funds moved from one race to another.
- Refunds – this shows how much money you’ve refunded back to participants, either through incentives like referrals, or standard refunds.
- Detailed summary – this shows race fees, add on purchases, coupons used, event transfer credits, donations, and donations paid directly to charities.
Each of the above allow you to set different parameters and drill down into each report to get more detailed information.
Raceday reports
These reports give you detailed information about different aspects of race day activities like how many people checked in for your race, bib assignments, what types of devices people used to check in through the CheckIn app, and RaceJoy statistics.
You can export data from most of these reports to print if you need to, or simply to house the data in another place.
Moving forward
We hope you found this week’s independent study course worthwhile. If you have any questions, or want to dive deeper into any topic mentioned in this post feel free to contact us at info@runsignup.com. And if you want to make sure you don’t miss a class, feel free to subscribe to our blog below.