This is a guest blog from David Wearn, Founder of FindaRace.com, and race search website.
RunSignup note: FindaRace.com is one of many affiliate websites that automatically list all races hosted on RunSignup.
Put simply, findarace.com is the US’s fastest-growing calendar site, with an audience of over half a million monthly users and a million monthly event page views.
The go-to place for new runners.
Adding your event to findarace.com is a very effective way of growing awareness and generating bookings.
Findarace.com ranks #1 on Google for many search terms, including the most popular searches like ’10k runs near me’, ‘5k runs’, ‘Fun Runs’, ‘Turkey Trots’ and ‘half marathons’. Once on the site, findarace helps their audience discover and book the right race for them.
These are often people new to running, who have turned to Google to help them find out what events are out there.
You can read about how the calendar works in more depth here.
RunSignup and findarace.com
As a RunSignup customer, your events are automatically shared with findarace, instantly giving you the benefit of the additional reach, with no further work.
You can see how much traffic and bookings are being referred from findarace in your RunSignup dashboard:
Promotional opportunities
Whilst listing an event is free, it’s possible to increase bookings by as much as 8x, through paid promotional opportunities on the site. More info here.
Sitting alongside other marketing channels such as paid social and Google ads, findarace is another way to acquire new runners and grow your events. And with no time-consuming content generation, or creative artwork requirements.
It’s quick and easy to sign up for an account here.