Did you miss our RunSignup 101 Email V2 webinar? Not to worry. Here’s a quick run-through of the most asked questions from the webinar that will help you get started with using Email V2.
Does Email V2 have a report for email open rates and click through rates?
Yes, you can see click through rates, open rates, and more by going to the Email Reports section in your Race Dashboard, under Email Marketing V2.
Are contact lists available across events and tickets in a single payment account? For example, if I have a race and a ticket event.
Yes, however, this currently must be enabled by a RunSignup administrator. To enable this, please reach out to info@runsignup.com or your account manager. The implementation of Super Lists will allow for this capability as well as many more email list building functionality.
Will the unsubscribe option explain to the user the difference between marketing and transactional emails so they don’t accidentally unsubscribe from email they would have preferred to continue receiving?
On the last step of sending the email, you will need to mark the email type as “Transactional” or “Marketing” emails. These two emails will have two separate unsubscribe lists, which you can find under Email V2 > Reports > Unsubscribes in your race dashboard. This way, if they unsubscribe from a marketing email, they will no longer receive any other emails you send from that race that are marked as a marketing email type.
This is why it is important to mark your emails with the correct email type. Transactional emails contain important event information, and are typically sent to current purchasers (ie. registrants, donors, volunteers, etc.) with information that they need regarding event day, tax deduction information for donors, etc. Marketing emails are used to promotional purposes. These are typically sent to past or potential purchasers. The biggest example of this would be encouraging them to sign up for or donate to the race. However, marketing emails can be sent to current purchasers. Examples of this may be: showcasing race sponsors or swag, encouraging referrals, etc. Basically anything promoting your event that isn’t information that this particular audience NEEDS to know.
If these emails are marked correctly, it is much more common for marketing email unsubscribes. If they see important event day information, and they are signed up for the race, they are less likely to unsubscribe.
Where do you update the default emails like the registration or donation confirmations?
Automated user-generated notifications, such as the registration or donation confirmation emails, are not going to fall under the Email Marketing V2 tab. These user-generated emails can be edited in your Race Dashboard by navigating to Race > Notifications > General Settings.
If a part participant has already signed up for the race this year, how do I make sure they only get transactional emails and not marketing ones?
You can simply exclude current participants when you choose your list for the email.
What is the difference between a marketing email and transactional email?
Transactional Emails are emails you send because of a specific action a person did. For example, the email a person receives after registering or donating.
Marketing Emails are used for promotion and engagement with your customers. For example, sending an email to past registrants to register for this year’s event or to someone who previously donated asking them for support again this year.
If I schedule a transactional email to send at a future date, will it automatically update to include new participants who register before the send date, or is the recipient list locked in at the time I schedule the email?
The recipient list for transactional emails is not locked in at the time of scheduling. Instead, the list will automatically update to include all participants as of the day the email is actually sent — not the day it was scheduled.
What is the easiest way to copy emails from one race to another? Similarly is the easiest way to copy an email list from one race to another?
You can share saved templates across races and ticket events on the same payment account. For the content in the emails you can copy and paste from previous years.
Is there any way to have access to a library of uploaded graphics across emails for the same race and/or across multiple races?
Yes, we have an image gallery tool that will save images to use across races and ticket events on the same payment account. We will also cover this a bit later on in the webinar!
How do you format automated emails?
From your Race Dashboard navigate to Email Marketing V2 > Automated Emails, click on the email you want to use and toggle the yes/no button and click Save Settings to enable the automated email. Once you’ve enabled the automated email, click the edit button with the pencil to the right of the email name to edit/change the email title.
How do you change the reply-to sender?
Still have questions on Email V2? Reach out to your RunSignup account manager or email info@runsignup.com.