RunSignup’s AI Chatbot is transforming participant support. The real advantage is not just in the chatbot itself, but in the fact that RunSignup owns the content layer and controls how the AI agent uses it. This means we can deliver a more accurate, customizable, and reliable experience for race directors and their participants.
Why Format Matters
The chatbot works best when it has structured, clear, and organized content to pull from:
- Websites V2 gives directors a full event hub, not just a registration page. Key details like parking, policies, and schedules live on your site in an easy-to-read format.
- Formatted and filtered data updates the chatbot within seconds of any change. There’s no scraping of messy HTML or outdated pages—your participants always see the latest information.
- By controlling how the AI agent accesses your content, we ensure reliability at scale across thousands of different events.
This makes RunSignup’s chatbot more effective than generic solutions because it understands your event structure.
Better Answers Through the FAQ
The new FAQ Component is a powerful example of this approach:
- FAQs are mobile-friendly and easy to update.
- They give the chatbot direct, structured answers to participant questions.
- Updates appear instantly in both the FAQ page and the chatbot, keeping everything in sync.
The result is 24/7 accurate answers for participants and fewer repetitive emails for your staff.
Human Touch Still Matters
AI reduces repetitive questions, but some situations still need a person. That’s why the chatbot can escalate to your team when needed, ensuring that participants never feel lost or unheard.
The combination of AI efficiency and human support builds participant trust and improves customer service.
The Big Picture for Race Directors
By standardizing content and controlling how the AI interacts with it, RunSignup can:
- Deliver a better AI experience than scraping-based solutions.
- Provide customization options (branding, style, naming the bot).
- Ensure security, accuracy, and scalability for all events.
- Save directors time and support costs while improving participant satisfaction.
Conclusion
With RunSignup, directors don’t just get an AI tool, they get a strategic advantage. By owning the content and controlling the AI agent’s interaction with it, we create a robust, tailored AI experience designed specifically for endurance events.
This is not just about reducing emails. It’s about giving participants the right answers at the right time, and giving directors the freedom to focus on running great races.