RunSignup, GiveSignup, and TicketSignup enable events to sell registrations and tickets to visitors who do not speak English as their primary language. This is a critical capability for our customers, as approximately 14–18% of the U.S. population speaks Spanish as a primary language. Many West Coast events also serve international audiences, including a substantial number of attendees from Asian countries such as Japan.
The examples below show the registration page in Spanish, Japanese and German:
Spanish
Japanese
German
English
Today, nearly all major desktop and mobile browsers provide built-in translation, and emerging AI technologies continue to enhance automated language support. These tools have become a practical alternative to the legacy practice of manually embedding multiple languages into software products—a process that was costly and slowed ongoing development. This modern approach allows RunSignup to prioritize building meaningful functionality that directly benefits events and their participants.