Meet RunSignup

Our Story

RunSignup creates best in class technology for endurance events. Our Development team builds the best software in the event industry to boost registrations, optimize event operations, and streamline RaceDay. Our Sales and Customer Support team makes sure that our customers can use RunSignup’s tools to their maximum potential throughout the full event cycle: Marketing, Registration, Fundraising, and RaceDay. We’re focused on delivering easy, accessible technology for endurance events at a low cost, and with no advertising or spam. This simple business model keeps our costs low, makes us efficient, and keeps our heart in the right place…focused on technology for events.

As a race director and runner frustrated by existing online registration platforms, RunSignup founder Bob Bickel set out to build a better one that solved problems for race directors and participants in 2009. Today, RunSignup is the largest registration platform for endurance and peer-to-peer fundraising events with more than 8 million participants signing up each year.

In February 2022, RunSignup formally announced TicketSignup to bring the same robust infrastructure and focus on event technology to general admission and timed entry ticket events like festivals, farm events, golf outings, light shows, haunts, and more.

RunSignup’s Guiding Principles

Work >> Learn >> Fun >> Teamwork

Why do RunSignup team members get up every morning and come to work? Working hard, learning continuously, having fun, and collaborating with a team are necessary for a fulfilling job and a successful company.

Responsibility >> Trust >> Efficiency

To keep all the disparate parts of a company progressing, every employee needs to feel a sense of responsibility and trust. When that happens, you build a culture that is efficient and forward moving.

Employees >> Customers >> Owners

The key stakeholders of RunSignup are the owners, the employees, and the customers. The needs of all three can only be met by sharing power and building empathy between the groups.

Meet some of the RunSignup Team

Get to see some of the behind the scenes work and learn more about the talented people behind it all with our growing video library of DevTalks, Founder’s corner videos, and more.

View a Real Time Map of Race Registrations

Watch your registrations (and those from all the other races) in real time, from real locations!

More Than 28,000 Events Choose RunSignup Because…

We value your trust above everything.

RunSignup is a PCI Level 1 payment facilitator and we’ve processed more than $1.7 billion, with all transaction dollars going directly to your event’s bank account and 100% on-time payment. Since 2015, we’ve had just 4 minutes of downtime while doing more than 2,000 software releases per year. We don’t lock you into any contracts – we want happy customers and if you aren’t satisfied, you can leave at any time. Our dedicated support staff is available 7 days per week to assist your team. 

Our free marketing tools boost your registrations.

Promote your event with unlimited free email, free websites (not just a page), custom social sharing, and digital marketing integrations. Grow your event by incentivizing attendees to bring their friends and family with automated Referral Rewards. Drive revenue and a sense of urgency with the most flexible registration pricing options available. 

Your attendees won’t see our brand, only yours.

Unlike other registration platforms, we don’t show our brand and logo to your participants – and we’ll never send your participants marketing emails for other races. From custom domains to fully customizable notifications and email, and an race website that’s easy to build and design, your participants will only see and engage with your brand.  

We make your registration simple.

Participants have a smooth and easy sign up process with mobile-responsive, SEO-optimized websites. Your registration data is always available to easily view and export. We reduce your team’s customer service with powerful admin and self-serve participant management options for everything from deferrals and event transfers to waitlists and bib exchanges.

We have the technology you need on Event Day.

Schedule pre-event emails and streamline check-ins with our easy to use mobile CheckIn App. Sell tickets at the door with our integrated Point of Sale system using Square  credit card and phone chip and tap readers or take cash.

Our success is tied to your success.

Our transparent, transaction-based processing fees mean that we only make money when people sign up for your event. This business model keeps us aligned with event directors and ensures that we are partners in building great and free technology that grows your event and makes you successful. 

Guiding Principles…

Work Hard


You just get better if you consistently put work in. Maybe not overnight, but if you work hard consistently, you can get pretty good after 10 years.

Learn a Lot


True learners do not fear failure but welcome it as a lesson to build on tomorrow. Staying within what you know is not fulfilling and does not build on the constantly changing world – taking advantage of those changes requires learning.

Have Fun


What motivates us to work hard if work is not also fun? Laughing at ourselves is a requirement so we don’t take ourselves too seriously or become too egocentric.

Be a Team


Working, learning, and fun is so much better when you can do it with others. Harnessing the combined and diverse talents of a team, including customers, can lead you to do things that no one person can do individually.


Company News

Now Hiring: RunSignup Entry Level Sales Rep

RunSignup is seeking an entry level sales rep to join our team. This is a great opportunity for a customer-focused individual passionate about the events industry. Preference for candidates located close to the RunSignup office in Richmond, VA but may be flexible for…

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Founders Corner – Apple Vision Pro Review

I got the new Apple Vision Pro to test if it might be an alternative for our developers as a next generation replacement for monitors. The concept is that you could potentially have a lot of windows open, they can be very…

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Founder’s Corner – Accelerating Software Delivery

Part of Bob’s continued ramblings. I was at the annual RunningUSA Conference last week and a number of customers said something along the lines of “I can’t believe how much new stuff you are coming out with!”. I thought it might be worthwhile…

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2023 Year in Review

One of our Year End Wrap-up Blogs. Others include 2023 Year in Review, 2023 RunSignup Product Recap, 2023 GiveSignup Product Recap, 2023 TicketSignup Product Recap, 2023 Infrastructure Report, 2024 Company Strategy, 2024 RunSignup Roadmap, 2024 GiveSignup Roadmap, 2024 TicketSignup Roadmap. TLDR: We had a great year. Our customers can feel…

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Founders Corner – RunSignup is like Costco???

Part of Bob’s continued ramblings. I’ve gone down the rabbit hole of the Acquired podcast over the holidays. This started on our drive up to Maine listening to the VISA podcast, where I learned almost as much about the payments business as I…

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2024 RunSignup Product Roadmap

One of our Year End Wrap-up Blogs. Others include 2023 Year in Review, 2023 RunSignup Product Recap, 2023 GiveSignup Product Recap, 2023 TicketSignup Product Recap, 2023 Infrastructure Report, 2024 Company Strategy, 2024 RunSignup Roadmap, 2024 GiveSignup Roadmap, 2024 TicketSignup Roadmap. We continue on our path to roll out “Next Gen”…

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GiveSignup 2024 Product Roadmap

At the end of the year, we publish multiple blogs that give a product recap, infrastructure recap, and 2024 Product RoadMap. Our GiveSignup 2023 Product Recap and 2024 Roadmap will focus on peer-to-peer fundraising. Since GiveSignup customers benefit from all of our…

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GiveSignup 2023 Product Recap

One of our Year End Wrap-up Blogs. Others include 2023 Year in Review, 2023 RunSignup Product Recap, 2023 GiveSignup Product Recap, 2023 TicketSignup Product Recap, 2023 Infrastructure Report, 2024 Company Strategy, 2024 RunSignup Roadmap, 2024 GiveSignup Roadmap, 2024 TicketSignup Roadmap. Our GiveSignup 2023 Product Recap and 2024 Roadmap will focus…

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Thanksgiving Infrastructure Report

Thanksgiving is the biggest day of the year for the endurance community. This year, we had 833 Trots use us to sign up 920,761 participants for trots on Thanksgiving morning. That is up from 730 trots (up 14%) and 756,000 (up 21%)…

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