Our Story
At it’s core, RunSignup is an employee-owned technology company for events. Founded in 2010 by Bob Bickel, a race director and runner frustrated by existing online registration solutions, RunSignup continues to focus on building technology that can solve real problems for races and create better event experiences.
With a 100% US-based team that are truly passionate about the events we work with, RunSignup provides first class (free) support whether your race has 30,000 runners or 50.
Our comprehensive, free, end-to-end platform provides solutions from marketing tools to event day management because we believe everyone deserves powerful technology to improve their events.
Today, RunSignup is the largest registration platform for endurance events with 30,000 events using the platform to sign up 10 million participants annually. In addition to the RunSignup platform, we offer TicketSignup for ticket events and GiveSignup for Peer-to-Peer Fundraising Events.
Meet the Owners of RunSignup
As an employee-owned company, the whole RunSignup team is abundantly invested in the success of our customers. From customer support and sales to software development, meet the teams behind RunSignup.
RunSignup’s Guiding Principles
Work >> Learn >> Fun >> Teamwork
Why do our team members get up every morning and come to work? Working hard, learning continuously, having fun, and collaborating with a team are necessary for a fulfilling job and a successful company.
Responsibility >> Trust >> Efficiency
To keep all the disparate parts of a company progressing, every employee needs to feel a sense of responsibility and trust. When that happens, you build a culture that is efficient and forward moving.
Employees >> Customers >> Owners
The key stakeholders of RunSignup are the owners, the employees, and the customers. The needs of all three can only be met by sharing power and building empathy between the groups.
What is The Power of RunSignup?
It’s the network effect. As the number of race directors and runners using our technology has increased, they’ve brought with them new use cases, more data, and new ideas. More users has meant more feedback and more resources to invest in the continuous improvement of our product. Today, because of all of our customers, we have technology that touches millions.
What Happens as RunSignup Grows?
More Event Knowledge
How do we know what technology is needed? Our customers. Your collective experience drives our development priorities.
More Free Technology
More customers means more revenue – and more revenue means more resources to build more technology (and keep it free).
More Marketing Reach
More events means more participants, and the greater the combined network of runners. Your runners become your ambassadors!
More Donation Capabilities
More runners means more attention for your cause, and more dedication to donating and fundraising to help you raise more.
More Free RaceDay Tools
More participant means more spectators – and more need to connect the two to create an unforgettable race experience.
View a Real Time Map of Race Registrations
Watch your registrations (and those from all the other races) in real time, from real locations!
How Many People Use RunSignup?
RunSignup is powered by thousands of running clubs, tens of thousands of events, and millions of participants each year.
- 10 Million annual registrations
- 30,000 events
- 100,000+ Club Members
RunSignup Technology Saves You Money
Technology costs add up fast. RunSignup’s free, purpose-built tools for event websites and email saves you money.
- 12% of 2024 transactions came from RunSignup Emails
- 669 million free emails sent from Runsignup in 2023
- 1,630 custom website domains hosted by RunSignup
RunSignup Marketing Tools Help You Spread the Word
The best source of marketing for your event? Your event participants. RunSignup’s integrated marketing tools incentivize the sharing of your event and create engaging social experiences.
- 7% of transactions come from referrals
- 31% of participants join teams when they are offered
- 10% of race website views come from Facebook
RunSignup Helps You Raise More
The majority of races are organized by or affiliated with a charity. Donations and peer-to-peer fundraising integrate directly into the registration path to increase donation revenue and raise more awareness about your cause.
- $60 million+ donated through events in 2024
- 1 million+ donations made on RunSignup in 2024
- 5,000+ events with peer-to-peer fundraising annually
RunSignup Makes Registration Easy
Life is busy and opportunities are endless. Making registration easy and intuitive on every device limits drop-outs and gets all your participants across the first finish line, whether they are on a laptop or a phone.
- 35% of registrations are via Apple Pay or a saved credit card
- 61% of registrations are on a mobile phone
- 2% of registrations come back because of automated incomplete registration emails
RunSignup Enhances Your Race Day Experience
The race day experience is your grand opus, and the RaceDay Suite gives you the opportunity to create an unforgettable event experience.
- .4.2 million finishers scored by RunSignup scoring software in 2024
- 5.4 million participants checked in by the CheckIn App in 2024
- 4.2 million results notifications sent in 2024
- 2.3 million RaceJoy Users since 2016
- 25 million RaceJoy progress alerts sent since 2016
Company News
Event Directors – Beware the Rule of 40
There were two announcements yesterday that most event directors probably ignored. These two announcements mean that the history of vendor failure in event technology is likely to continue, and potentially accelerate. This is bad news for event directors. They pick a technology…
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Catching Up With Memberships Customers at RRCA
This weekend, the RunSignup team headed to Arlington for the Road Runners Club of America Convention. RRCA was one of the first conferences we started attending (back in the early 2010’s!), and it’s always one of our favorite events to catch up…
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RunSignup Q1 2026 Update
The Quick Summary: Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025. Q2 Numbers Another solid quarter overall as we overachieved on our registration, transaction and profitability…
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RunSignup Will Double Development Productivity in 2026 with AI
RunSignup is increasing the pace of AI adoption within our development team. We expect that we will be grow from a pace of 2,000 releases per year to 4,000 releases per year by the end of 2026. This is great news for…
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Your Reason to Attend RunSignup University: Workshops
With the third annual RunSignup University coming up in just a few months, we’ll be taking a look at the best reasons to take the leap and attend in-person. We already dove into Study Hall, and this week we’re taking a look…
Read MoreFounder’s Corner – AI Costs at RunSignup
We have two strategic and fast-growing uses of AI at RunSignup. 1. Building AI into our products for customers to useExpected cost: $10,000+ per month by 2027 2. Using AI within our development team to build our productExpected cost: $20,000–$40,000 per month…
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Last (Public) Registration Market Analysis Report
This will be our last public Registration Market Analysis Report. We started these over 10 years ago to help us understand the market, and we decided our customers deserved to know how we were doing. Here are the old Market Analysis reports:9/15, 3/16, 9/16, 3/17, 9/17, 3/18, 9/18, 3/19, 9/19, 4/20, 9/20, 9/21, 9/21, 3/22, 9/22, 3/23, 9/23, 3/24, 9/24, 3/25,…
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New TicketSignup Pricing Coming
We have been analyzing our TicketSignup product and are considering lowering the price of TicketSignup. We want to grow from 1 Million tickets per year to 10 Million per year in 2030. To do that, we want to use the strategy that…
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Founders Corner – How RunSignup Emulates Costco’s Business Model
Bryan Jenkins was having a conversation the other day with a customer and they talked about the similarity of RunSignup with Costco. When thinking about how we got to 60% market share in the endurance market in the US, these core concepts…
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RunSignup University 2026 Heads to the Midwest
RunSignup University is back and ready to enroll it’s 3rd class! The educational conference is heading to Saint Paul, MN this June for a two day event full of hands-on workshops, introductory classes, industry updates, and one-on-one time for all your technology…
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Welcome, Natalie Raborn!
We are excited to welcome Natalie Raborn to the RunSignup team! To introduce Natalie to our RunSignup community and give her the opportunity to tell her story, we asked Natalie a few questions about her personal and professional life. Read on to…
Read MoreFounder’s Corner – Growing Together
One of the keys to success at RunSignup is the long term virtuous cycle between our customers and our employee-owners that is captured in this chart: What the spreadsheet on top is showing is that our customers stick with us and grow…
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