Event Directors – Beware the Rule of 40

There were two announcements yesterday that most event directors probably ignored. These two announcements mean that the history of vendor failure in event technology is likely to continue, and potentially accelerate. This is bad news for event directors. They pick a technology…

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Catching Up With Memberships Customers at RRCA

This weekend, the RunSignup team headed to Arlington for the Road Runners Club of America Convention. RRCA was one of the first conferences we started attending (back in the early 2010’s!), and it’s always one of our favorite events to catch up…

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RunSignup Q1 2026 Update

The Quick Summary: Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025. Q2 Numbers Another solid quarter overall as we overachieved on our registration, transaction and profitability…

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Founder’s Corner – AI Costs at RunSignup

We have two strategic and fast-growing uses of AI at RunSignup. 1. Building AI into our products for customers to useExpected cost: $10,000+ per month by 2027 2. Using AI within our development team to build our productExpected cost: $20,000–$40,000 per month…

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Last (Public) Registration Market Analysis Report

This will be our last public Registration Market Analysis Report. We started these over 10 years ago to help us understand the market, and we decided our customers deserved to know how we were doing. Here are the old Market Analysis reports:9/15, 3/16, 9/16, 3/17, 9/17, 3/18, 9/18, 3/19, 9/19, 4/20, 9/20, 9/21, 9/21, 3/22, 9/22, 3/23, 9/23, 3/24, 9/24, 3/25,…

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New TicketSignup Pricing Coming

We have been analyzing our TicketSignup product and are considering lowering the price of TicketSignup. We want to grow from 1 Million tickets per year to 10 Million per year in 2030. To do that, we want to use the strategy that…

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RunSignup University 2026 Heads to the Midwest

RunSignup University is back and ready to enroll it’s 3rd class! The educational conference is heading to Saint Paul, MN this June for a two day event full of hands-on workshops, introductory classes, industry updates, and one-on-one time for all your technology…

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