One of the first questions a race director must answer before they can collect registrations is How much does this race cost? The factors that determine a “reasonable” price are wide-ranging; race directors must consider: Additionally, there can be regional differences in the price…
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We do a US Registration Market Analysis every 6 months: We try to make it better with your feedback (so feel free to send suggestions or corrections to bob.bickel at runsignup.com). We do this as part of our own internal market evaluation…
Read MoreAmong the many marketing questions facing race directors is this one: do you focus your efforts on enticing previous runners to return, or seek out new participants? In an ideal world, the answer is BOTH! However, it’s worth understanding the baseline “normal” expectation…
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Successful race promotion goes beyond the obvious social media, race flyer, email marketing model and looks at ways to get participants more involved as de-facto ambassadors for the event. One simple option: Groups & Teams. Teams (or groups) can have a broad…
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As we discussed a couple of weeks ago, more races are being cancelled. This is a major problem for our industry as it gives a negative image and may over time create more questions on the part of participants when they sign up…
Read MoreToday, we’re taking a look at one of our most controversial findings from our 2017 RaceTrends Report: are races growing? Data Definitions To make sense of our findings, you’ll want to keep in mind a few parameters: Registration Totals Finishers vs. Registrants Over…
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Over the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
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Over the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
Read MoreRunSignup has become the largest endurance registration company in the US with over 15,000 races using us to register over 4.2 Million participants. Our growth continues to build as more races use us, and our technology platform grows to help races across…
Read MoreThis is Bob. I am at the Running USA conference (which has been awesome!). However, I am feeling like some people may view me as being a little obnoxious. The reason is I have been very vocal about the potential problems our…
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