The Power of Email Marketing

Email can be a powerful marketing tool to reach a massive audience in seconds. Companies, from clothing to software, all use email marketing to communicate information to their customers. But, have you thought about how email marketing could impact your specific race?…


Email Deliverability

One of the common questions we get is “My Email did not get through to all recipients. What happened?” Email deliverability is much less than most people know. According to Sendgrid, fully 21% of emails never make it to a users inbox….


Email Marketing Bug

We had a bug impacting emails sent today between roughly 9:55am-10:35am ET, causing emails to be sent with recipients listed in the “To” field instead of being BCC’d. The bug initiated during a migration to the new version of SendGrid’s API; we…


Test Notification Emails

We have added the ability to send a test Notification Email. When you click on each Notification email, at the bottom of the edit page you will see this (if at least one recipient is enabled):


Email Trends

With the recent release of RaceInsights, we are giving customers in depth insight into how your marketing efforts are being received. But how is your race doing compared with others? What can you learn from others? In February, we will be releasing the…


Why Races Use RunSignup Email

With such great, well established email vendors like Mailchimp and Constant Contact available, why are more and more races turning to the RunSignup Email system? Free Our email system is free. Constant Contact costs $500 per year for up to 2,500 contacts and MailChimp costs…


Customize Email Results Notifications

We have added the ability to customize Results Notifications with rich HTML, and of course the custom tags we have always supported. The new editor looks like the editor in other parts of RunSignup: The tags are very extensive and allow timers to also send…


Email Marketing Whitelabeling

Enabling Whitelabeling is one of the best ways to improve email deliverability. It allows you to send through your own domain name, rather than sending with RunSignUp’s default settings. By placing your domain information into the emails rather than the default settings,…


Donation & Fundraising Email Capabilities

We have customized our email marketing capabilities for use with Donations and Fundraising. Fundraisers now can email when they are logged in. There is also a new Communications menu item for race directors under Donations with the capabilities found in the overall email marketing…


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