Why Manage Sponsors on RunSignup
Sponsors are one of the biggest revenue sources for most races, and RunSignup handles the full sponsorship lifecycle from commitment to renewal in the same dashboard you already use.
Free and Built Into Your Dashboard
Sponsor tools live under the Sponsors tab on your Race Dashboard. There’s no extra software and no added cost.
One Setup, Every Event Touchpoint
Add a sponsor once, and their logo shows up on your race website, emails, and RaceJoy without re-uploading anything.
Sponsor Exposure You Can Show
Each sponsor’s page views and photo watermark views are tracked, so you can bring real numbers to your renewal conversations.
Renewals Without Starting Over
At the end of your race cycle, renew sponsors for next year instead of rebuilding your sponsor list from scratch.
Purple–Built for Race Sponsorship Management
Whether you have three local sponsors or a full tiered program, the same tools scale to fit your race.
Local Sponsors
Add a sponsor logo, link, and description, and it displays automatically on your race website.
Tiered Packages
Create sponsor levels like Gold, Silver, and Bronze, cap spots per level, and bundle comp entries.
Title Sponsors
Give top-tier sponsors premium placement with RaceJoy banner ads and photo watermarks on race images.
Sponsor Committees
Shared sponsor notes and sponsor access keep your whole team aligned when multiple people manage sponsors.
Key Features for Race Sponsor Management
- Create custom sponsor levels with your own names, pricing, and benefits
- Set caps per level so premium spots stay exclusive
- Track each sponsor’s payment status and commitments in one list instead of a spreadsheet
Every Sponsor Tools in One Place
Beyond the essentials, these tools give your sponsorship program more structure and give your sponsors more to rene
How it Works: Set Up Your Race Sponsors
From your first sponsor to next year’s renewals, here’s how sponsorships run on RunSignup.
1. Create Sponsor Levels
Set up your tiers, pricing, and level caps under Sponsors > Set Up > Levels.
2. Add Your Sponsors
Upload each sponsor’s logo, link, and description, then assign their level.
3. Send Sponsor Invoices
Invoice sponsors from the dashboard and track online and offline payments.
4. Choose Where Sponsors Appear
Turn on placements across your race website, emails, RaceJoy, and race photos.
5. Track Sponsor Exposure
Review page views and photo watermark views to show sponsors their reach.
6. Renew for Next Year
Roll your sponsors into next year’s race when your race cycle wraps up.
Resources for Sponsor Management
Race Directors Video Library
Learn How to Add Sponsors
Creating Sponsor Value
Start Managing Race Sponsors
Set up your sponsor levels and add your first sponsor from your Race Dashboard today.
What types of events use race sponsor management?
Is RunSignup’s sponsor management really free?
How do I set up sponsorship levels for my race?
Can I invoice sponsors and track payments on RunSignup?
Where will my sponsors’ logos appear?
How can I show sponsors the exposure they received?
The Latest Blogs on Sponsor Management
Sponsor Access 101: The Tools, The Tradeoffs, and What Works
When sponsors sign on to support your event, one of the first things they want is to see their sponsor access is live — logo on the event page, name in the lineup, presence that proves the partnership is real. That’s a…
Read More
Sponsor Visibility: How to Showcase Sponsors on RunSignup
Once your sponsor visibility is set up on RunSignup, the platform works hard to make sure those relationships are front and center — on your race website, in your emails, inside the RaceJoy app, and even on race photos. And with built-in…
Read More
Race Sponsors: How to Set Up, Manage, and Invoice on RunSignup
Race sponsors are one of the most important revenue sources for any race. From local businesses covering the cost of post-race refreshments to larger partners securing prime logo placement, a well-managed sponsorship program can make a real difference in your event’s bottom…
Read More
13 Fang-tastic Halloween Races
It’s the most boo-tiful time of the year, and our customers are leaning into the Halloween spirit. From polished Website V2 pages to RaceJoy live tracking, timely results, and photo galleries, these 13 events show how RunSignup features inform participants and drive…
Read More
Miller Park Zoo: Engaging the Community with Races & Events
Miller Park Zoo in Bloomington, Illinois, uses both RunSignup and TicketSignup to power their annual race and ticketed events. From a springtime Zoo Stampede to the popular Brews at the Zoo, the zoo leverages each platform’s unique tools to create seamless participant…
Read More
Making Money Beyond Registrations: Firecracker 5K Festival
James and Shelly Harris, creators of RaceJoy and long-time RunSignup employees, recently hosted their inaugural race: The Firecracker 5K Festival at Chickasaw Point. With years of race experience from multiple perspectives, this was our first time managing the entire process. As long-time employees at RunSignup, our familiarity with RunSignup’s tools allowed us to bring a big-event experience to our community, utilizing features that most first-time organizers might overlook. We thought we’d share our perspective on putting on a first time race with a focus on sponsorships. As many know, registration revenue tends to just cover the cost of producing the event.
Read More
Next-Generation Event Invoicing
We automatically upgraded RunSignup’s Invoice system to our next-generation Event Invoicing. Yes, we safely deployed incredibly complex financial code during the day on April 11th while 4,889 events sold more than 30,000 registrations and tickets. The new professional interface makes it easy…
Read More
Sponsor Grid for Email V2
Sponsors are a key part of most races and peer to peer fundraising events. Now you can easily feature them in emails with the Sponsor Grid for Email V2! The new and highly customizable sponsor grid is easy to add to any…
Read More
Engaging Sponsors During COVID-19
As more and more events go virtual, we’re seeing an increase in conversation around the role of sponsors with virtual or modified events. We have collected some of the best ideas we’ve seen, and will break down our insight on sponsors during…
Read More
Sponsors Page Update
Your race website’s Sponsors page just got a nice update. Previously, the Sponsors page looked like this: The new layout is removes the color block backgrounds for a cleaner layout and display. The mobile display elegantly stacks your sponsor logos and offers:
Read More
2020 Winter Symposium: Sponsor Recruitment and Marketing with your CRM
Our 2020 Winter Symposium closed out on 1/14, but if you missed it, there’s still time to catch up. Next up: Sponsor Recruitment With Jeff Fitch Jeff Fitch joined us for a premiere session on recruiting sponsors and keeping them happy. Jeff combines experience…
Read MoreGuest Blog: Helping Events Secure Sponsorships with BibBoards
This post on using BibBoards as an alternative for sponsor exposure is from Brian Goodell of BibBoards. Being a race director isn’t all fun and games – things go wrong, volunteers don’t show up, runners get injured, and venues fall short of expectations….
Read More