Once your sponsor visibility is set up on RunSignup, the platform works hard to make sure those relationships are front and center — on your race website, in your emails, inside the RaceJoy app, and even on race photos. And with built-in reporting tools, you can show sponsors exactly how much exposure they received, making it easier to retain them year after year.
Here’s a breakdown of every place sponsors can appear on RunSignup and how to make the most of each one.
Sponsor Visibility on Your Race Website
Your race website is often the first place participants — and potential sponsors — look for information about your event, making it prime real estate for sponsor logos.
With Websites V2, adding sponsor visibility to your race website is straightforward using the Sponsor List component. In your Website Builder, add a new section to any page, then add a component and select Sponsor List. This dynamically pulls in all the sponsor data you’ve already set up in your Sponsor Management dashboard — logos, links, and levels — so there’s no duplicate data entry involved. As you add or update sponsors in your backend, the website reflects those changes in real time.
The Sponsor List component fits naturally on a dedicated Sponsors page, but can also be added to your home page or any other content page where you want to give sponsors visibility. If you want to get creative, the Cards component is another option for featuring select sponsors with custom images, text, and links in a visually polished layout.
Sponsor Visibility in Emails
RunSignup’s free Email Marketing tool makes it easy to feature sponsors in both transactional and marketing emails through the Sponsor Grid.
To add the Sponsor Grid to an email, create or edit an email in Email V2, add a new component, and select Sponsor Grid. From there, you have a wide range of display options:
- Display sponsors by level, with each tier appearing in its own row
- Set the number of sponsors per row
- Show all sponsors in a single unified grid, regardless of level
- Feature a specific sponsor level only
- Add an optional heading above the grid
Sponsor logos in the grid are automatically linked to each sponsor’s website, so participants can click through directly. You can preview how the grid looks on both desktop and mobile before sending.
The Sponsor Grid can be added to confirmation emails, marketing emails, and pre-race communications — giving sponsors repeated visibility throughout the participant journey.
Sponsor Visibility in RaceJoy
RaceJoy, RunSignup’s race day mobile experience app, offers several ways to feature sponsors with participants and spectators in real time:
- Banner ads displayed within the app
- Progress alert recognition — sponsor branding appears with each GPS progress notification sent to participants and their supporters
- Custom course map branding
RaceJoy’s sponsor visibility is especially compelling because it puts sponsor exposure directly in front of engaged participants at the most exciting moments of their race — crossing milestones, receiving cheers, and tracking their progress. Many race directors use sponsor dollars to cover the cost of RaceJoy entirely, making it a natural conversation to have with sponsors looking for high-impact visibility.
Sponsor Visibility on Race Photos
If you use the RaceDay Photos platform, you can add a sponsor logo as a watermark on event photos — giving sponsors visibility on every single image from your event.
To set this up, navigate to your photo settings in Photos > Photos Set Up and configure the sponsor watermark for your photo locations.
Sponsor Reporting: Proving the Value
One of the most powerful ways to retain sponsors is showing them real data on the exposure they received. RunSignup offers reporting tools across multiple touchpoints to help you make that case.
General Sponsor Reporting
From your Race Dashboard, the Sponsors > Financials > Payments or Invoices section gives you a full view of sponsor payment status, invoices, and commitment levels — useful for internal tracking and sponsor conversations alike.
Visibility Reporting
For sponsors featured as watermarks on race photos, RunSignup tracks how many times those photos have been viewed — and since every photo view is a view of the sponsor logo, this translates directly into impression data.
To access this data, go to Sponsors > Report. A Views Stats box displays the total number of views for each sponsor, giving you a concrete number to bring to your sponsor as proof of exposure.
This kind of data is invaluable when it comes time to renew a sponsorship. Instead of asking a sponsor to trust that their logo got seen, you can hand them a number.
Putting It All Together
RunSignup’s sponsor visibility tools aren’t just about checking a box — they’re about building a sponsorship package that sponsors actually want to renew. Between website placement, email integration, RaceJoy recognition, and watermarked photos with view tracking, you have the tools to deliver real, measurable value to every sponsor on your roster.
For a full walkthrough on adding sponsors and invoicing, check out our blog Race Sponsors: How to Set Up, Manage, and Invoice on RunSignup.