Event Information

We take a look back at 2024 to highlight key innovation we introduced throughout the year.

During this webinar our founder, Bob Bickel, and VP Product, Allison Bickel, cover:

• Trends we saw within the industry in 2024 and what we anticipate for 2025
• 2024 technology updates and new features for RunSignup, TicketSignup, and GiveSignup
• The key goals for our company
• New product advancements you can expect to see in the coming year

View Slides

Summary of Webinar 

Overview

The 2025 Kickoff Webinar celebrated RunSignup’s 15th anniversary with a look back at major milestones and a detailed roadmap of what’s ahead. Bob and Allison outlined company growth, platform evolution, and upcoming developments across registration, ticketing, memberships, volunteers, and fundraising. The session also reaffirmed RunSignup’s commitment to continuous improvement, transparency, and remaining 100% employee-owned—allowing the team to reinvest directly into innovation and customer success.

Company Growth & Vision

RunSignup reached new milestones in 2024, with over $3 billion in total transaction volume expected by February 2025. The endurance business remains strong, growing 20% year-over-year, while TicketSignup continues to accelerate rapidly. Donations also surpassed $60 million in 2024.

The company’s employee-owned model enables long-term investment in technology and people—without outside shareholders. This structure allows for faster innovation, more reinvestment into software development, and the ability to prioritize customers and employees equally.

Platform Evolution & V2 Strategy

The RunSignup platform has evolved into a unified, scalable system with over 2 million lines of code and 2,300+ releases in 2024 alone. The V2 initiative—modernizing products like Email, Websites, Memberships, Store, and Volunteers—continues to expand across the ecosystem.

Key focus areas:

• Continuous Improvement: Small, consistent enhancements across the platform.

• Unified Technology: One shared codebase powering RunSignup, TicketSignup, and GiveSignup.

• Cross-Product Features: Innovations built once are shared across all business lines.

Major 2025 Product Highlights

Email & Communications V2

• Over 670 million free emails sent in 2024.

• Evolving into “Communications V2”—integrating text marketing alongside email.

• Text messages will cost $0.01 per contact, with advanced features like audience filtering, communication preferences, and “super lists” spanning participants, donors, and members.

Website V2

• Continued rollout with new layouts, image galleries, component libraries, and templates tailored to event types (races, rides, swims).

• Automatic event lists and cross-promotion between events.

• Future roadmap: multi-language support starting with Spanish.

Memberships V2

• Hundreds of clubs successfully migrated to the upgraded system.

• New features: auto-renewals, saved cards, digital member cards, and Apple/Google Wallet integration.

• Coming soon: loyalty system to reward engagement (participation, volunteering, donations).

RaceDay Innovations

RaceDay Scoring 5 + RaceJoy Integration

• Unified platform for real-time GPS + chip timing.

• Expands capabilities for 800+ timing partners.

• Series Scoring update: supports multi-race leaderboards and cumulative scoring.

• Mobile Timing App upgrade: allows photo-based tagging and auto-uploading to results pages.

Real-Time Displays

• New announcer and display features for start/finish visibility.

• Enables real-time participant info, countdown clocks, and media integrations.

Financial & Compliance Updates

Fee Transparency

• Automatic compliance with new state and federal “all-in pricing” laws.

• Events can optionally enable fee transparency in non-required states.

• Built-in protection against legal risk and penalties—ensures accurate pricing across all marketing channels.

Payment Enhancements

• Upgraded Adyen payment processing for efficiency and lower fees.

• New features under exploration:

  • High-value payments (>$1,000) at a reduced 2% processing fee.

  • Installment (BNPL) options for camps, trips, or large registrations.

Upcoming V2 Projects

Volunteers V2

• Standalone volunteer management system—usable across all events.

• Calendar-based management, integrated store options, and reward tracking.

• Designed to support loyalty systems and connect volunteer hours to engagement metrics.

Store V2

• Combines add-ons and store items into one flexible system.

• Supports variants, advanced reporting, and shared inventory warehouses across events.

• Will introduce multi-event inventory pooling and modern e-commerce tools.

GiveSignup Highlights

2024 was a major year for peer-to-peer fundraising events. Large organizations like Pedal the Cause, Chicago River Swim, and Ben to the Shore joined the platform, leveraging new tools for minimum fundraising commitments, milestone badges, umbrella teams, and automated incentives.

New 2025 features:

• “Bring Back My Fundraiser” — automatically repopulates previous fundraiser data, photos, and goals.

• External Fundraising IDs — ensures clean CRM integration and year-over-year tracking.

• Milestone Notifications — automated messages for goals met.

• Fundraiser Email Hub — lets fundraisers message donors and team members using Email V2.

TicketSignup Developments

Timed Entry Ticketing (MTE) launched successfully with over 100,000 holiday tickets sold during beta.
Enhancements for 2025 include:

• Calendar-based event and attendee management.

• Smarter caps management and real-time inventory visibility.

• Dynamic purchase paths and flexible layouts.

• Cross-promotion and shared customer data across events.

TicketSignup continues expanding across festivals, museums, track meets, breweries, and nonprofits, enabling organizations to handle races, ticketed events, memberships, and fundraising in one integrated platform.

The Unified Platform Vision

RunSignup’s long-term vision is “One Event Platform”—a single system uniting endurance events, ticketing, fundraising, memberships, volunteers, and communications. Customers can use one or all of these tools, with each piece designed to integrate seamlessly.

The result: less complexity, lower costs, consistent data, and more time for mission-driven work.