Event Marketing Best Practices

Event Information


On Demand

As race events are getting back into the swing of things, it is important to take a fresh look at the best practices for marketing a race. This recorded webinar gets back to the basics and touches on ways to get the most out of free marketing tools available at RunSignup. Topics covered include:

  • Getting Back to the Basics: marketing planing, branding, differentiator
  • Creating a Digital Presence: website, race video, social media sites
  • Pricing Strategies: Early bird discounts, team/group pricing, referrals
  • Awareness: Race calendars, traditional marketing, community outlets, cross promotion, email
  • Extended Engagement: Drip campaigns, automated response emails/messages

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