Event Information
WHEN
On Demand
As race events are getting back into the swing of things, it is important to take a fresh look at the best practices for marketing a race. This recorded webinar gets back to the basics and touches on ways to get the most out of free marketing tools available at RunSignup. Topics covered include:
- Getting Back to the Basics: marketing planing, branding, differentiator
- Creating a Digital Presence: website, race video, social media sites
- Pricing Strategies: Early bird discounts, team/group pricing, referrals
- Awareness: Race calendars, traditional marketing, community outlets, cross promotion, email
- Extended Engagement: Drip campaigns, automated response emails/messages