Event Information

New to RunSignup or just need a refresher on reporting? Join us for a beginner-friendly walkthrough of the Reporting tools available in your dashboard. This session will show you how to find, filter, and understand your data—so you can make informed decisions for your race or organization.

We’ll cover:

• Where to find reports in your dashboard

• Key registration and financial reports

• How to filter and export your data

• Tips for customizing reports to fit your needs

Perfect for race directors, nonprofit admins, or anyone looking to get more comfortable with RunSignup reporting!

Webinar will be recorded and email to registrants along with the slides.

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Summary of Webinar

Overview

RunSignup has over 100 reports when you include customizations and different data views. This session doesn’t cover all of them — it focuses on the non-negotiables that every event organizer should be familiar with, plus key financial and feature-specific reports. The goal of reporting is not just to see data — it’s to help you optimize your event, grow registration, save money, and make more informed decisions over time.

Finding Your Reports

All reports live under the Reports section in the left-hand navigation of your race dashboard. If you can’t find a specific report, use the menu search bar on the left side of the dashboard — type what you’re looking for and it will surface the right location instantly. This tool is underused and worth making a habit.

The main dashboard overview also surfaces quick visual snapshots of page views, signups, transactions, promotions, demographics, and registration trends with adjustable date ranges (last 7 days, last month, year-over-year, or custom). It’s a good daily check-in but is not a substitute for the deeper reports below.

Core Reports

Registration and Participant Report The most essential report on the platform. Shows your full participant list with the ability to search, filter, export, and manage participants directly. You can make edits, process transfers and refunds, compare year-over-year data, and identify registration trends — all from one place. Customize which fields appear in the report, and once you find a setup you like, save it to avoid rebuilding it every time.

Waiver Report Found under Reports > Participants > Waiver Agreement. Every event should know where this lives. If you ever need to verify that a specific participant signed your waiver, this is where you pull that documentation. Signed waivers are stored as PDFs tied to each registration.

Registration Summary Report A quick visual overview showing participant counts, revenue, and demographics by event. Useful for a fast check on how each event within your race is performing without digging into individual records.

Giveaway and Add-On Report If you offer a t-shirt, swag, or any add-on product, this report tells you how many of each size or item you need to order. Presented both as a data table and a visual graph. A practical must-have before finalizing your order quantities.

Email Marketing Report Tracks open rates, bounce rates, spam detection, and performance by individual email send. If you are using RunSignup’s free built-in email marketing (which is recommended over paying for a third-party tool), this report tells you what’s working so you can replicate it and what’s not so you can adjust.

Additional Feature Reports

Team and Group Report Available if you have teams enabled. Shows team captains, rosters, participant totals per team, and whether teams have met any minimum size requirements you’ve set. Useful for pre-race management and race day logistics.

Donations and Fundraising Report Highly customizable and detailed. If you collect donations or run peer-to-peer fundraising, this reporting area is robust enough to warrant its own deep dive. Refer to the reporting blog post for full detail.

Referral Marketing Report Shows each participant who joined the referral program, how many sign-ups they drove, and whether they have met the threshold for a reward. Referral marketing is strongly recommended — on average, the revenue generated from referred registrations far outweighs the cost of the refund or reward given back.

Coupon Report Shows which coupons have been used, by whom (name and email), how many uses remain, and which have expired. Useful for tracking discount campaigns and comped registrations for sponsors or volunteers.

Financial Reports

Financial Summary A high-level view of gross revenue, net revenue, fees, and adjustments. Includes hyperlinks to drill into specific line items like transactions and refunds. Can be exported to QuickBooks. Good as a starting point before going deeper into the payout reports.

Payout Reports Where to go for detailed financial reconciliation — what has been paid out, what is pending, and a full transaction-level breakdown. If you need to pull apart the financial side of your event, this is where to spend your time. If you have questions navigating these, reach out to your account manager or RunSignup support.

Key Takeaways

• RunSignup has over 100 reports — use the menu search bar to find what you need quickly
• Look at trends over time, not just snapshots — one slow week doesn’t tell the full story
• Customize your reports, then save them so you’re not starting from scratch each time
• The registration and participant report, waiver report, giveaway report, and email marketing report are the core non-negotiables for every event
• If you use donations, teams, referrals, or coupons, those feature-specific reports are just as important for managing and growing your event
• If you don’t see the customization you need, ask — RunSignup more than likely has it