Event Information

RunSignup’s Email V2 is a powerful, free tool that helps you communicate with participants, promote your event, and streamline operations—all within your race dashboard. In this session, our onboarding team will walk you through the essentials of using Email V2, from building your contact lists to creating automated emails that keep participants engaged.

Key topics include:

• How to set up and send marketing and event emails
• Using prebuilt templates and dynamic replacement tags
• Automating pre- and post-event emails
• Managing contact lists and tracking email performance
• And more!

Bring your questions! We’ll answer written questions throughout the webinar, as well as key questions verbally at the conclusion of the session.

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Summary of Webinar

Overview of Email V2

Email V2 is RunSignup’s upgraded, built-in email marketing platform. It is designed to replace the legacy email system and functions similarly to third-party tools like Mailchimp or Constant Contact. It allows event organizers to:

• Write, design, and send emails
• Build and save templates
• Manage lists
• Automate follow-ups
• Track engagement metrics

It’s free, mobile-friendly, and intended for all users on the platform to communicate with current and prospective participants.

Why Use Email V2

• All-in-one solution: No need for external email tools.
• Boosts growth: Helps grow event participation and revenue.
• Mobile-optimized: Vital since 78% of traffic is from mobile devices.
• Improves communication: Reduces participant questions and inbox clutter.
• Supports engagement: Builds relationships through consistent, clear communication.

Key Features and Functions

Creating & Sending Emails

• Select recipient lists (include/exclude logic)
• Customize subject lines and content
• Use placeholders (like first name, race info) to personalize
• Choose from:
  • Blank templates
  • Basic templates
  • Pre-built themed templates (e.g. T-shirt reveal, launch)
  • Saved templates
  • Custom HTML designs
• Edit layout using drag-and-drop blocks (images, text, QR codes, buttons)
• Preview on desktop and mobile before sending
• Schedule sends or send immediately

Email Types

• Marketing emails: Promotional content, sponsor highlights, event invitations
• Transactional emails: Essential race information (start times, logistics, etc.)
  • Users can unsubscribe from marketing but not transactional emails.

Custom Lists & Contact Management

• Import contact lists via CSV
• Build and save custom lists (e.g. VIP, previous participants)

Automated Emails

• Built-in options for:
  • Incomplete registrations
  • Price increases
  • Registration follow-ups
• Highly encouraged for efficiency and nurturing participants
• Can be customized for tone and branding

Reporting & Analytics

• Track:
  • Open rates
  • Deliverability
  • Unique clicks
  • Unsubscribes
• Use metrics to adjust strategies and improve engagement

Best Practices and Tips

• Leverage tutorials and best practice tips embedded throughout the dashboard.
• Experiment safely: Editing templates won’t send anything until you schedule it.
• Save time by scheduling: Batch-create emails and schedule them to go out automatically.
• Customize automated emails for a personal touch.
• Use placeholders to personalize content.
• Monitor performance data to refine campaigns.

Quick Start Steps

1. Go to Email Marketing V2 in your event dashboard.
2. Create or import a list.
3. Build your first email using a template or from scratch.
4. Preview and schedule/send.
5. Enable automated emails (optional but recommended).

Notes from Q&A

• Button text color: Likely customizable (to be confirmed).
• PDF attachments: Not supported due to deliverability/spam issues (use website links instead).
• Email V2 is ready to use immediately; just start creating emails.

Suggested Marketing Timeline

• Use a consistent sequence leading up to the event:
  • Initial announcements
  • Price increase reminders
  • Logistics and prep information
  • Last-chance and follow-up communications